Spotlight 34: Handle event engagement in one space

Spotlight 34: Handle event engagement in one space



Having one place where you can run sessions, promote networking, and drive attention to exhibitor booths can help increase engagement at events.

In Zoho Backstage's Virtual Space, you can provide event participants with a unified experience to join sessions, participate in discussions using networking tables, and interact with exhibitors, all from one place.

Set up the Virtual Space

Every time you open a session, visit a booth, or join a networking table, you will be redirected to the Virtual Space. Once you have entered the Virtual Space through any of the above options, you can easily switch between these options inside the Virtual Space itself. Event participants also get to experience the same thing when they do this from the event microsite.
 

 
You can customize the Virtual Space to reflect your brand or event's theme by choosing a logo, a background, and the ambience. The logo you've set for the event will be chosen for the Virtual Space by default, but you can select a different one if needed. For the background, the option that you choose will be applied for all sessions, tables, and meeting rooms in exhibitor booths. You can even modify the background scheme at a granular level by selecting a different background for individual booths, sessions, or tables. The Virtual Space ambience can either be set to Dark or Light.

Set the stage for sessions

When hosting a session, you can go to the event microsite and visit the Agenda page. There you can click the Start session button. Alternatively, you can also do this from Backstage. Go to the Conduct Dashboard and click the Present sessions tab. Next, click a session in the timeline on the left and click the Start session button. You can then broadcast the session with the help of the webcasting service that you've selected.
 

 
The session area will be designed based on the Virtual Space settings you've chosen. To change the background color for a specific session, click the Session stage background icon [] at the right and choose a background option from the list.
 

Facilitate communication with networking tables

Networking tables can be an opportunity for event participants to make important connections. Think of them as similar to round table discussions that take place at a physical event. Attendees can take a seat at a virtual networking table and interact with others there. Networking tables can be used by anyone who is a part of the event such as speakers, attendees, sponsors, or event exhibitors.
 

 
To create a networking table, go to the Manage Dashboard and click the Virtual tab, then click the Networking tab. Here you can say how many seats must be available and  enable options such as chat, video stream, polls, or screen sharing for everyone at the table, if necessary. You could also choose to make tables exclusive so that they will be available only to certain participants. To do this, select the Open for a specific group radio button, and select the group you want to make them available to.


 
Event team members can join networking tables to take part in the discussion or just observe the conversation. Event members who join networking tables can manage ongoing interactions by muting or unmuting the mics or pausing the video stream of participants.

Each table can have a background of its own too. You can do this by clicking the Networking tab in the Virtual Space and clicking the Table background icon [].

Showcase exhibitors to interest attendees

The Virtual Space also includes the Exhibitors tab, which lists all the exhibitors who are associated with your event. Exhibitors can send a request to the event team through the event microsite. Once the request is approved, they can conduct meetings with interested booth visitors during the virtual event.


 
Exhibitors can use the rehearsal option before the event to practice meeting flow with test participants. During the event, the My Booth tab in the Virtual Space gives an overview of the exhibitor's information and also the members who are available in the booth. The number of ongoing meetings and visitors who are in the waiting room will be visible here. An exhibitor's booth background scheme can also be modified in the Virtual Space using the Expo meeting background icon [].


 
Exhibitors can also use the chat and questions option to interact with visitors when meeting with them. When viewing information for other exhibitors in the Exhibitors tab, you can do this without leaving an ongoing meeting, if you're a part of one.

After the event is over, exhibitors can export chat messages from the event microsite and, based on the permission given, they can also view and export the lead list from the Leads tab.

In Backstage, you can see an overview for details regarding exhibitors and their booths. To view this, go to the Overview tab in the Manage Dashboard and click the Exhibitors tile. Here you can keep track of booth purchases, view the sales overview for booths, and also examine analytics for meetings in booths.

Engage event participants in the Virtual Space and customize it to match your event's style. You can also start a discussion about this in our community or write to us at support@zohobackstage.com with your thoughts or questions.

Happy organizing!