Zoho Webinar + HubSpot : Simplifiez la gestion de vos données de webinaires

Zoho Webinar + HubSpot : Simplifiez la gestion de vos données de webinaires


Les webinaires sont aujourd’hui essentiels pour interagir avec vos prospects et vos clients. Cependant, la gestion des données entre plusieurs plateformes peut vite devenir complexe. Grâce à la nouvelle intégration entre Zoho Webinar et HubSpot, vos outils communiquent enfin entre eux. La synchronisation automatique des données clés vous permet d’agir plus rapidement et plus efficacement.

Avantages clés :

  1. Supprimez la saisie manuelle et conservez une base de données fiable.
  2. Offrez à vos équipes une vision complète pour un suivi cohérent.
  3. Personnalisez vos communications grâce au suivi des interactions et aux champs personnalisés.
  4. Centralisez vos informations et optimisez votre stratégie de webinaire.
  5. Gérez tout le cycle, de l’inscription au suivi, directement depuis HubSpot.
Centralisez les informations issues de vos webinaires directement dans HubSpot CRM. Découvrez tout ce qu’il faut savoir sur cette nouvelle synergie performante.

Un CRM toujours à jour 

Le transfert manuel des données d’inscrits et de participants est souvent une perte de temps et une source d’erreurs. Avec l’intégration entre Zoho Webinar et HubSpot, tout est synchronisé automatiquement.
  1. Synchronisation automatique : chaque inscrit devient un contact HubSpot, sans saisie manuelle.
  2. Données de contact enrichies : accédez à une vue complète du parcours et de l’engagement de chaque prospect.
  3. Champs personnalisables : adaptez les informations importées à vos besoins pour un suivi plus pertinent.

Centralisez le contenu de vos webinaires pour des suivis optimisés

Les équipes commerciales et support bénéficient d’une vue complète lorsqu’elles disposent de toutes les informations. Cette intégration centralise automatiquement les enregistrements, les chats et les transcriptions directement dans HubSpot CRM.
  1. Notes enrichies : toutes les interactions du webinaire sont consignées dans les fiches contacts pour faciliter l’analyse et le suivi.
  2. Synthèses rapides : accédez à des résumés des sessions pour préparer vos échanges avec vos prospects ou clients.

Suivez vos webinaires directement depuis HubSpot grâce aux App Cards

Centralisez les informations clés de vos webinaires dans vos fiches contacts et tableaux de bord HubSpot.
  1. Accès rapide aux données essentielles : statistiques de participation, scores d’engagement et autres insights sont visibles en un clic.
  2. Vue consolidée : marketing, ventes et support disposent d’une vision complète de la performance des webinaires sans quitter leur workflow.

Analysez l’engagement des participants directement dans HubSpot

Comprendre le comportement des participants est crucial pour des suivis pertinents.
  1. Suivi détaillé dans la Timeline : chaque action, de l’inscription à l’interaction lors du webinaire, est enregistrée automatiquement dans HubSpot.
  2. Exploitez les insights pour cibler vos prospects : identifiez les leads les plus prometteurs et personnalisez vos communications pour maximiser les conversions.
Besoin d’un point de départ ? Jetez un œil à notre document d’aide.

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