'Advanced Campaigns' and 'Regular Campaigns' are now merged!

'Advanced Campaigns' and 'Regular Campaigns' are now merged!

We are here with the first update of 2022. These changes in Zoho Campaigns are designed to make the user experience simpler for our customers. The changes will reflect from March 22, 2022 onwards. However, it will not affect any of your existing campaigns or setup.

The first of the three-part update is that we are making it mandatory for users to provide a Campaign Name before configuring other steps. This will be applicable to those users who have migrated to the new Topic Management setup. Earlier unnamed campaigns were saved as 'Untitled', causing confusion amongst team members. This update will leave no room for ambiguity.

Secondly, it will also be mandatory for users of the new Topic Management setup to associate a topic with the campaign. This allows you to send interest-based email content, therefore improving engagement. Those who are yet to switch, have time till September 30, 2022 to do so. You can reach out to support@zohocampaigns.com if you need any assistance with the update.

This pop-up will appear for those who have enabled the new Topic Management
The most interesting update that we are introducing this time is the merger of Regular and Advanced campaigns options, that can be accessed from the 'Email Campaigns' tab on the navigation tool bar. You can easily access regular campaigns along with advanced campaign options like A/B Testing, Webinar and Survey campaigns etc to up your email marketing game.



As mentioned earlier, this doesn't affect any of your existing, scheduled campaigns. However, do reach out to us at support@zohocampaigns.com in case of any queries.


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                                              In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
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                                              Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
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                                              In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
                                            • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                              If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 


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