Cohort Analysis - Word of the day #104

Cohort Analysis - Word of the day #104

Cohorts are groups of users, customers, or data that share similar characteristics at any point of time. Cohort analysis can be helpful for understanding customer behavior across the sales life cycle or their buying trends and patterns, for analyzing support costs over a specific time period, or other similar metrics. Results drawn from the analysis can be used to adjust existing services or products offered to the identified cohorts and observing the resultant impact on the overall health of the business.

Cohort analysis can be used to visualize your customer retention over the span of a year, deal-conversion trends for a particular quarter, and time taken to close deals for a particular month. You can add more insight to these analysis by filtering each of them by sales rep, region, product, and more.

Here's a knowledge-base article on setting up Cohort Analysis.

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