Email Deliverability Tip #10: Improve email engagement
In yesterday's post, we learned techniques to avoid complaints. Today we'll be focusing on practices to improve email engagement.
We all know that email engagement is the cornerstone of email marketing. Mailbox providers have started considering email engagement as the primary factor in making major inbox decisions. It's time we align our marketing strategies accordingly to achieve better inbox placement. Here are few best practices to improve email engagement:- Craft emails with an attractive template, personalized content, and a powerful subject line.
- Implement target marketing to ensure you're giving relevant content to your contacts.
- Win back inactive contacts by offering a discount on their next purchase.
- Craft mobile-optimized emails and use a recognizable sender address.
- Send emails when your contacts are likely to check their inbox.
Regards,
Vivek Suresh
User Education | Zoho Campaigns