Email Deliverability Tip #5: Authenticate your sender domain

In yesterday's post, we learned about crafting the email content. Today we'll be learning about best practices when implementing domain authentication.

Domain authentication is the process of implementing validation mechanisms that protect mail boxes from malicious attacks. These validation mechanisms verify an email right from its point of origin and ensure that the email message is not tampered with.

Implementing these authentication mechanisms not only safeguards your emails, but also earns you a positive reputation with mailbox providers and internet service providers. Here are few best practices you can follow while authenticating your domain:

Gmail, Outlook, and others consider domain authentication to offer inbox placement.

Implement SPF, DKIM, and DMARC techniques to ensure better email deliverability.

Use a business domain and verify the list of domains that send emails on your behalf.

Rotate the DKIM key twice a year to protect it and to ensure your email's integrity.

Don't delete the SPF or DKIM record at any cost.

Regards,

Vivek Suresh

User Education | Zoho Campaigns

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