The WhatsApp template messages features rich media headers text, images, videos, documents supported within the template message making the business conversation more effective. It also supports interactive footers like call to action buttons and instant replies so that the customers can directly take actions like visit the website or enquire about deals directly from the message they receive.
Markup formatting is also supported in the chat display area, templates, and quick replies.
Manual formatting is yet to be supported for new messages typed directly in the chat's input field.