Leads - Word of the Day #2
Leads are the unqualified contacts or sales opportunities in your business. A lead can be a company or an individual who has expressed interest in a company’s product and/or service. In a CRM system, a lead is usually the starting point of a person’s record. They are the raw details gathered about individuals or representatives of organizations collected from websites, references, trade shows, seminars, advertisements, and other marketing campaigns. A lead goes through the follow-up process by sales reps and when qualified, they are converted into a contact and an account within Zoho CRM.
Check this article from our knowledge base to learn what you can do with the Leads module in Zoho CRM.
A quick video on how to define Leads!
Next 'Word of the Day': Contacts