Leverage the power of Zia (AI) to create Marketing Projects in Zoho Marketing Plus
Hey everyone,
Zoho's advanced AI assistant, Zia, now works with OpenAI to offer personalized marketing activity suggestions for your marketing projects in Brand Studio. With information such as your campaign's objective, duration, marketing channel types, and target audience, Zia can suggest multiple variations of marketing activities that can work for your brand.
AI has long been part of our offerings, such as writing captions for social media, rephrasing content on your landing page, creating email templates, recommending products, and so on. But what's increasingly important is combining the powers of AI with the expertise of marketers to help them brainstorm, collaborate, and craft marketing activities that align with the goal and objective in place.
Creating a project with Zia : The process
By integrating your OpenAI account in Marketing Plus, Zia suggests marketing activities for your brand based on the following information:
Campaign objective and duration
Here you can specify the purpose of your marketing project, such as increasing brand awareness, demand generation, lead generation, and so on, along with the time frame in which you want to run various marketing activities.
Marketing channels
Marketing Plus lets you create and manage various online and offline marketing activities, such as email campaigns, social media posts, WhatsApp campaigns, blogs, TV ads, and more. Specifying the type of activities you'd like to create in this marketing project for Zia helps tailor the suggestions to your requirements—which you can also regenerate, if required.
Target audience
Providing information such as the location, age group, gender, audience type, and other aspects of your target market helps Zia come up with more personalized campaigns that account for all these variables. You can also add more context to what you're trying to achieve with this marketing project, which helps Zia understand your needs more clearly and work with you in brainstorming marketing activities.
Read our help document to learn more about how you can create marketing projects with Zia in Zoho Marketing Plus.
We hope you find this useful. Please try it out and share your feedback in the comments below.
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