Narrative 11: Are your customers happy?
Behind the scenes of a successful ticketing system: BTS Series
Narrative 11: Are your customers happy?
Happiness isn't just something you experience; it's something you remember.
Hear your customers' voices by enabling customer happiness ratings in Zoho Desk. A customer's happiness rating helps you see what they think about the support they received each time they receive a response or when their ticket is closed. You can also use the integrated analytics to monitor your agents' ratings across different contacts, accounts, and time frames.
What is customer happiness?
Customer happiness refers to a customer's overall satisfaction and positive experience with a product, service, or brand. It encompasses the customer's emotional relationship with the service and its offerings. Customer happiness is often measured through customer satisfaction surveys, feedback, and repeat business, and is a crucial aspect of building strong and long-lasting customer relationships. Happy customers are likely to be loyal, advocate for the brand, and contribute to the company's success.
Customer happiness vs. satisfaction
At first glance, customer happiness and customer satisfaction appear to be two sides of the same coin. Both are aiming to create a positive experience and make customers feel good about the service they receive. But there's an essential difference between the two.
Customer satisfaction is about meeting expectations. If you hit the mark or exceed specific goals, your customers feel satisfied. If you miss the mark, they end up dissatisfied. It's a more straightforward and measurable reflection of how well you perform in relation to what customers expect.
Customer happiness, however, is a bit more nuanced and emotional. It's less about ticking boxes and more about the overall feeling customers have about your service. Whether every specific expectation is met might matter less than how delighted and connected they feel after interacting with you.
Focusing on customer happiness rather than just satisfaction can bring greater rewards. Happy customers tend to stay loyal longer, keep coming back, and spread positive word of mouth. In today's competitive world, nurturing that lasting happiness is what truly sets a business apart.
So, while satisfaction keeps customers content today, happiness builds lasting relationships for tomorrow.
How do you keep them truly happy?
Pay attention to their pain points
In general, customers want to feel valued and heard. Regularly ask for and document feedback during customer conversations. You'll often discover that one customer's pain points are affecting others as well.
Leverage technology
Using the right technology makes each customer's journey smoother and helps deliver a personalized support experience. Implementing a live chat system with AI-assisted chatbots is one way for businesses to enhance communication and guide interactions with customers more effectively.
Meet customers on their level
Invest in your omni-channel customer service strategy to ensure that it's always easy for your customers to communicate with your business. Discover which channels your customers use most frequently to communicate with businesses, and ensure you have a presence on those support channels.
Building meaningful relationships
Utilize the Desk system to monitor, manage, and organize all of your customer interactions effectively. This allows you to retrieve customer history data easily and build stronger connections during your interactions with them.
Personalize the customer experience
Customers expect businesses to recognize their unique needs, and personalization enhances both customer satisfaction and happiness by enabling you to customize the experience according to individual habits, preferences, and behaviors.
Service standards
Customers expect businesses to uphold high customer service standards. The key areas that matter most to customers include timely responses to inquiries and taking responsibility for errors.
Offer incentives
Everyone appreciates a bit of motivation and acknowledgement. Incentives can attract potential customers, while rewards can motivate current customers to remain loyal and purchase more licenses.
Collect feedback and act on it
This final approach underscores the importance of customers sharing their opinions. When you ask them how they feel about your business relationship, customers are often willing to provide feedback. Additionally, maintaining regular contact with customers helps ensure that your insights remain clear and relevant.
Customer happiness is key!
Wrapping up our discussion of customer happiness
Organizations need to measure customer satisfaction and happiness effectively to identify areas for improvement, strengthen retention, and foster loyalty by demonstrating a commitment to meeting customer needs. These ratings also help support agents by providing feedback that enables them to deliver more effective support.
In summary, customer satisfaction and happiness ratings are crucial metrics for evaluating the effectiveness and impact of a help desk. In Zoho Desk, these features help users deliver a better customer experience and promote long-term business growth.
Please stay tuned for more in the Desk behind-the-scenes series.
Kind regards,
Kavya Rao
The Zoho Desk Team
Also, read:
Behind the scenes of a successful ticketing system (BTS Series)
- Narrative 10 - Assignment Rules - Streamlining Ticket Management
- Narrative 9 - GC—Meaningful conversations that benefit your customers
- Narrative 8 - Intelligent in-app support that's instantly available anytime and anywhere
- Narrative 7 - The importance of data sharing
- Narrative 6 - The impact of rebranding
- Narrative 5 - The essential role of SLAs
- Narrative 4 - Exploring the support channels
- Narrative 3 - Comprehending user management
- Narrative 2 - Understanding organizational departments
- Narrative 1 - The significance of a business account
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Kavya Rao Addepalli
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
How to set value of dropdown field to variable
For the life of me, I can't figure out why the following code won't set input.status to the previousSelection. Steps to reproduce: 1. Click input.complete 2. input.status dropdown updates from '1-Backlog' to '4-Done' 3. Click input.complete again to deselectWhatsapp Integration on Zoho Campaign
Team: Can the messages from Zoho Campaign delivered through Whatsapp... now customers no longer are active on email, but the entire campaign module is email based.... when will it be available on whatsapp.... are there any thirdparty providers who canTwo factor authentication for helpdesk users
The company i work for wants use the helpdesk site in Zoho desk, as a place for their distribution partners to ask question and look for information about our product. The things there is suppose to go up there is somewhat confidential between my companyBig Things Just Dropped in the SalesIQ Universe: Top Upgrades You’ll Love in Nova’25
Nova'25 has landed, and it’s packed with meaningful upgrades to help you engage smarter, work faster, and scale with ease. Whether you're into proactive messaging, smarter automation, or better admin control, there's something here for everyone. Here'sWhatsApp Channels in Zoho Campaigns
Now that Meta has opened WhatsApp Channels globally, will you add it to Zoho Campaigns? It's another top channel for marketing communications as email and SMS. Thanks.How to calculate separate totals for Product Line Items filtered by category in Quotes?
Hello! I'm working with Quotes in Zoho CRM and need help calculating conditional totals for line items. Current setup: I have two tables in my Quote template (Zoho Writer), both displaying Quoted Line Items Table 1 (top): Shows all products where ProductI Need Help Verifying Ownership of My Zoho Help Desk on Google Search Console
I added my Zoho desk portal to Google Search Console, but since i do not have access to the html code of my theme, i could not verify ownership of my portal on Google search console. I want you to help me place the html code given to me from Google searchZoho Desk API Documentation missing a required field
We are trying to create a section using this information. Even after preparing everything based on that page, we still get an error. The error we get is this: {"errorCode":"INVALID_DATA","message":"The data is invalid due to validation restrictions","errors":[{"fieldName":"/translations","errorType":"missing","errorMessage":""}]}Fetch Subform values through a lookup of a lookup
Hi, I'm having an issue fetching the values of a subform through a lookup field through another lookup field. The code works perfectly to show me the subform row ID, but the second I try to get any readable data, it says "Error occurred. Please contactGood news! Calendar in Zoho CRM gets a face lift
Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activitiesTurn Decision Box to a button
Dear all, I need your help on CSS to turn a Decision Box to a Button. I have a Decision Box like: Turn on/off to refresh the information. (on User Input, either True or False, will refresh the information) Now I want to simulate to treat it like a RefreshEmails not being received from a particular domain
Cannot receive any emails sent from atco.com Domain is in the spam whitelist so should be no reason for it not to be coming through. Have filed a ticket and besides a generic response of we are looking at it - it seems there is no actual support workersContact data removes Account data when creating a quote
Hi, Our customer has address fields in their quote layout which should be the address of the Account. They prefill the information, adding the account name - the address data is populated as per what is in the account - great. However when they then addStock Count
The stock count is a nice new feature, but we cannot figure out how to: 1. Use it without assigning to a person, we have a team or one of multiple do stock counts as do most any company. 2. Add any extra fields to what the "counter" sees. The most importantAllow the usage of Multi-Select fields as the primary field on "Layout Rules"
We want to force our users to enter some explanation strings when a multi-select field has been utilized. I can't understand the reason for the usage restriction of Multi-Select fields as a primary field. This is a simple "Display hidden mandatory fieldCRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive
Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage filesSend Whatsapp message from Whatsapp template with custom variables
Hi, I'm trying to do some basic integration for sending WhatsApp messages from Zoho CRM using Zoho Desk whatsapp templates. When creating new whatsapp template in Zoho Desk we can choose ticket related fields as variables but it's not clear how to useLess clicks, more connection – the usability edge of Zoho Desk
Imagine joining a new workplace, eager to prove your skills, partner with peers, learn new tools, and build a strong foundation for your career. The standards you've set could drive pressure into your head. You now discover the organization is using ZohoHow to remove some users in zoho accounts
How to remove some users in Zoho accounts.Outgoing blocked: Unusual activity detected.
I just made payment for my Zohomail Today and have been debited so i will like to be Unblocked because this is what it says (Outgoing blocked: Unusual activity detected) Thank you i await your swift responsesCircular record relationship in CRM
Given there is a lookup in custom module Transactions creating a related list on the chosen Contact record. I. e. a lookup field on Transactions module points to Contacts. The related list on a Contact record can thus have have many transaction records.Integrating with My Own Application and ZOHO CRM Simultaneously
I have my own WhatsApp bot that uses my WhatsApp business account. I want to use the same phone number to integrate with ZOHO as well. What is the recommended way to do that? Should I integrate my application with ZOHO, forwarding messages whenever theKiosk can't merge picklist or multiselect
There is no ability to load a multiselect or picklikst field into a kiosk with the values that have been previously selected. So, I essentially have 3 unacceptable options: 1.)Load the value into a text string and include instructions like this: "PicklistHow do i move multiple tickets to a different department?
Hello, i have several tickets that have been assigned to the wrong department. I am talking about hundreds of automatically generated ones that come from a separate system. How can i select them all at once to move them to another department in one go? I can select them in "unsassigned open tickets view" but i can't find a "move to another department" option. I also can't seem to assign multiple tickets to the same agent in that same view. Could somebody advice?Transferring CRM Attachments to Workdrive
relatedrecords = zoho.crm.getRelatedRecords("Attachments","Conditions",conId); attachid = List(); for each ele in relatedrecords { attachementId = ele.get("id"); attachid.add(attachementId); } for each ele in attachid { counter = 1; downloadFile = invokeurl [ url: "https://www.zohoapis.com/crm/v2/Conditions/" + conId + "/Attachments/" + ele type: GET connection : "work_drive" ]; resp2 = zoho.crm.attachFile("Deals",dealId,downloadFile); resp3 = zoho.workdrive.uploadFile(downloadFile, dealWD, "PlaceHolder"+counter+"",Extract Archived Projects using Zoho Projects API
In my organization we archive the projects when they are already completed, charged, invoiced, so that only those that are still pending process remain active. I need to access all projects (active and archived) from an external system, but the API v3How to restrict user/portal user change canvas view
Hi , I would like to restrict user / portal user change their canvas view because I hide some sensitive field for them. I dont want my user switch the canvas view that do not belong to them But seems Zoho do not provide this setting?New Customization options in the module builder: Quick Create and Detail view
Hello everyone, We have introduced two new components to the module builder: Quick create and Detail view. The Quick Create Component It is a mini form used to create a record and associate it to the parent record from a lookup field. For example, if you have a Deals lookup in the Contacts module, then you can associate existing deals or create a deal and associate it with the contact. You can customize this Quick Create form by adding standard as well as custom fields. There is no limit to the numberunblock my zoho mail account. outlines@zoho.com
please unblock my zoho mail account, outlines@zoho.comSMTP email sending problem
Hello, I've sent emails before, but you haven't responded. Please respond. My work is being disrupted. I can't send emails via SMTP. Initially, there were no problems, but now I'm constantly receiving 550 bounce errors. I can't use the service I paidMailk got blocked / Inquiry About Email Sending Limits and Upgrade Options
Dear Zoho Support Team, My name is Kamr Elsayed I created this account to use for applying for vocational training in Germany. As part of this process, I send multiple emails to different companies. However, after sending only 8 emails today, I receivedForwarder
Hi, I tried to add a forwarder from which emails are sent to my main zoho account email . However, it asks me for a code that should be received at the forwarder email, which is still not activated to send to my zoho emial account. So how can I get theNo chat option
Chat option is not supported.Direct “Add to Google Calendar” Option in Zoho Meeting
Hello Zoho Meeting Team, Hope you are doing well. We would like to request an enhancement related to the “Add to Calendar” functionality in Zoho Meeting. Currently, when we open Zoho Meeting and view our meetings under My Calendar, there is an Add toMulti-currency and Products
One of the main reasons I have gone down the Zoho route is because I need multi-currency support. However, I find that products can only be priced in the home currency, We sell to the US and UK. However, we maintain different price lists for each.Default Tagging on API-generated Transactions
If one assigns tags to an Item or Customer, those tags get auto-populated in each line item of an Invoice or Sales Order when one creates those documents. However, if one creates the Sales Order or Invoice via the API (either directly coding or usingDKIM cannot be enabled for the domain as no verified default selector present
Hi Support Team, For Domain DKIM record trying to enable status. but showing error "DKIM cannot be enabled for the domain as no verified default selector present" So, please resolve the issue. Thank you.unable to send message reason 554 5.1.8 Email outgoing blocked
unable to send message reason 554 5.1.8 Email outgoing blockedI can't log in to my account on Thunderbird
I've just had to rebuild my PC (calamitous mess from Microsoft with Win10/Win 11 'upgrade' - they confirmed I had to start with a new build). I have used Zoho mail for years via Mozilla Thunderbird, but now I've had to download the latest version of TBird,Should I Use DMARC?
When I configure Zoho Mail's DMARC settings, it's mandatory to fill in the RUA and RUF (Aggregate notification email address*, Forensic notification email address*) addresses. When we enter an email address in these fields, we receive reports from theNext Page