Presenting ABM for Zoho CRM: Expand and retain your customers with precision
Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often delivers low returns.
So you turn inward—to the customers you already have. You're looking for customers who:
- Have shown loyalty.
- Engage often.
- Have made purchases that align with your new product.
- Have closed big deals before.
These customers are your best bets. Targeting such existing customers will assure you a higher chance of conversion—without the high cost of chasing new leads.
Simultaneously, you're looking for smarter ways to increase your revenue. You identify customers who are bumping up against their current limits; perhaps their teams are growing or their needs are expanding. You offer a timely upgrade.
Finally, on top of these pressing commitments, you spot customers who have gone quiet, dropped their usage, or perhaps are considering switching. You act early, reaching out to them to offer personalized solutions and protect your revenue.
These scenarios—where you cross-sell, upsell, and retain customers, aiming to boost your revenue while simultaneously enhancing your customers' success—are smart revenue marketing strategies. ABM for Zoho CRM is here to help you maximize your success with them.
Built at the source of your customer database, ABM for Zoho CRM provides an account-centric space where your marketers can address these targeted strategies with precision and versatility.
Key features of ABM for Zoho CRM
ABM for Zoho CRM is methodically built to identify, refine, enrich, segment, engage, and measure your growth.
Here's a quick look:
Account identification
Identifying desirable target accounts is fundamental to ABM's success. Do so using global criteria and bring in up to 500,000 accounts into ABM (based on your edition), your top 5,000 accounts based on revenue, or formulate your own qualification criteria per your preferences.
Enrich data with Zia
When you're dealing with a sizable number of accounts, data decay often goes unnoticed. To remain relevant to your engagement at all times, the ABM tool comes with our in-house data enrichment capability—powered by Zia.
Segmentation
Hyper-personalization is ABM's primary focus, and segmentation is where you begin. There are two types of segmentation available in ABM for Zoho CRM:
- Field-based segmentation uses field values from mapped modules and their related modules to classify your customer accounts. These modules include Accounts, Contacts, Deals, Products, Invoices, Sales Orders, and Purchase Orders.
- Technique-based segmentation uses qualifiers in line with industry-standard segmentation techniques like RFM, firmographics, engagement, recommendations, and Voice of the Customer. This enables you to segment based on your customers' behaviors and responses.
In addition to traditional segmentation, you can also use advanced filters to convert accounts into on-demand segments and/or use suggested segments that suggests segments you didn't know could exist.
Engagement
Engagement involves delivering personalized experiences, and ABM for Zoho CRM comes with the following options to help you engage with your customer accounts and share resources with key decision makers:
- Email campaigns
- Journeys for orchestrating responses and actions based on customers' responses, actions, delays, and their stage
- Contact list synchronization via Zoho Campaigns
- CSV data export for driving engagement with preferred platforms
Measurement
The number of customers you convert through all these efforts is a reflection of the accuracy of your segmentation and the effectiveness of your engagement strategies. ABM for Zoho CRM provides the following metrics and analyses to help you measure your marketing efforts.
Account overview dashboard
The account overview dashboard displays the performance of all accounts in play to keep you informed about what's happening in your accounts, including revenue metrics and trending products.
Intelligence
ABM for Zoho CRM includes Zia, our built-in AI assistant, to offer you intelligent insights related to your accounts, segments, engagement, and overall performance.
Take a look at intelligence in ABM:
Collaboration
ABM for Zoho CRM enhances your sales pipeline by providing contextual insights in Zoho CRM as filter attributes and record widgets. Sales reps can now confidently pursue customers for conversion.
Here's the pricing, availability, and limits for your reference:
- ABM for Zoho CRM is available as an add-on for customers using the Ultimate Edition and Zoho CRM Plus with 15+ user licenses. In the future, we'll consider other Zoho CRM editions and Zoho One.
- For the first year, the ABM add-on will be free.
- From the second year onward, ABM for Zoho CRM will be priced per edition.
That's all for now about ABM for Zoho CRM. You can integrate the extension via the Marketplace in Zoho CRM; it's already available for customers in US, EU, IN and AU DCs! :)
With this, we say buh-bye! But don't go far—we have exciting additions and integrations up our sleeves. See you soon!
Resources:
Kind regards,
Saranya Balasubramanian
Zoho CRM - Marketing
Access your files securely from anywhere
Zoho FSM Video Tutorials
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Saranya Balasubramanian
adi
Ivan Staykov
luigi
Ishwarya SG
Sticky Posts
Introducing Incentives for Zoho CRM: Build, automate, and track sales commissions
Dear Customers, We are here with an amazing news! We built a direct solution to help manage your commission provisioning activity in your business. From creating commission plans to issuing payouts, this application leverages your sales reps’ performanceEnhancement in Zoho CRM: Introducing New Return Types for String Fields Based on Character Length
Dear Customers, We hope you’re well! In Zoho CRM, formula field with string return type is used in various scenarios where text is involved like concatenating customers’ first and last names, trimming characters from texts, performing find and replaceTransform your line of items into line items: ICR can now record your table values as subform values
Enhancement in Zoho CRM Dear Customers, We hope you're well! Zia Vision’s ICR capability can now recognize, extract, and store tabulated values in your subforms. An ideal example is a university application form. It has printed fields and handwrittenApprove records efficiently: Useful enhancements to My Jobs module and Approval process in Zoho CRM
Dear Customers, As you might know, approval process is a process automation tool that allows you to automate approvals in your organization and My Jobs is where you approve requests from a single point of view. Here's how you'd go about it: You’d addEnhancement announcement: Mitigate mailbox clutter using the new field: "Sync emails from"
Dear Customers, We hope you're well! We are here with a minor enhancement in email integration in Zoho CRM. Emails have become the primary mode of communication these days. Because of which mailboxes are getting overly cluttered day after day. To help
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Billing Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Prefix & Suffix on Single Line, Number, etc.
Hi, I would like to have the same Prefix and Suffix that was added to the Unique ID on Text and Number Fields. Use case could be as basic as temperature, as per another Idea I have to use Single Line (Text) for a number that might have leading zeros today,Customer User Fields for use in Rules
Hi, I would like to be able to add custom fields to the users, such as Department or Role, which can then be used in Rules, Reports, etc. as a condition. A use case is limiting Global lists or Choices based on the users Custom Field, so one form can beLocked out of MFA due to changing phones
I have been locked out of my Zoho Books account since i changed my mobile phone over. I can get the OTP through the ZOHO Books software but i cant confirm using my phone app as nothing appears to authorise. I need to know how to register/set up my new👍 Zoho CRM's Notes now gets Reactions and a new look
Available in SA and JP DCs. Rolling out to other DCs in phases. Hello everyone, Notes help users capture important updates, collaborate with teammates, and maintain context for records. Now with Note Reactions, users can quickly acknowledge updates, expressAll new Address Field in Zoho CRM: maintain structured and accurate address inputs
Availability Update: 29 September 2025: It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition exclusively for IN DC users. 2 March 2026: Available to users in all DCs except US and EU DC. 24Zoho books and venmo
Hi, Is there a way to hook Venmo into zoho books? I have a Venmo business account and want to be able to sync that. I know you can do it with the paypal integration but I dont want to use paypal for the fees and that doesnt allow me use/integrate my currentUpdating Unit Code for New Item Creation, Quote and Invoicing is so inconvenient
The Zoho Team has implemented many updates, but these updates should be optional. Before rolling out any new feature, they should already have a solution in place that allows users to remove or disable it if they choose not to use it. Just yesterday,Payroll needs to automatically remit taxes, not just give me the calculations
Wagepoint, PayEvo, Waveapps, etc... All your competitors deposit employee payroll, but they ALSO remit taxes automatically. Get with the program, your Payroll app is extremely sparse.Creating new Teams meeting from CRM doesn't enable Team functions in the meeting
Hi I'm trying to set up the meeting integration and I've seen that when I create a Meeting in the CRM and set the location to Online and the Provider to Teams, and complete the boxes, add a participant etc, whilst the meeting is created in Teams, theApproval Process configuration is now more flexible and fully customizable
The Approval Process is back with an improved user experience designed to make it easier to build structured, flexible, and intuitive approval workflows. Here’s a look at some of the key enhancements: Name Your Rules & Stages You can now give each approvalAdmin Logging in as another User
How can a Super Admin login as another user. For example, I have a sales rep that is having issues with their Accounts and I want to view their Zoho Account with out having to do a GTM and sharing screens. Latest Update (27th April 2026): With the earlyIntroducing Approval SLA for Approval Processes
Approvals can sometimes be delayed when approvers do not respond within the expected timeframe, which can slow down your recruitment processes. With the new Approval SLA in Zoho Recruit, you can set deadlines for approval requests and define automatedIntroducing Microsoft Word Integration in Zoho Contracts
We are excited to announce a new feature that brings contract authoring and negotiation in your familiar environment — the Microsoft Word Integration. What This Integration Brings The Microsoft Word Integration connects Zoho Contracts with the MicrosoftMap My Client Locations for Zoho CRM Extension: Turn CRM Addresses Into Action
Hello everyone, Your CRM knows who your customers are. Now, see where they are on the interactive map directly from Zoho CRM. Introducing Map My Client Locations for Zoho CRM, an extension built for businesses that rely on sales visits, field service,Scheduled and Automated Report Delivery from Zoho Projects
Zoho Projects has useful reports including task reports, timesheet summaries, and workload charts. However, there is currently no way to schedule these reports to be automatically delivered to stakeholders on a recurring basis. This means: Project managersCollaborate Visually with Whiteboard in Zoho Projects
Whiteboard in Zoho Projects allows you to collaborate visually by creating diagrams, annotating designs, and sketching project workflows using shapes, text, and images within project modules. Team members can work simultaneously, improving productivityFields in MS-Word Template
With the new MS-Word integration, how does one create fields in an imported MS-Word document which can then automatically be populated with an Intake Form?Zoho Bookings Flow Step not Triggering on Appointment booked
I noticed yesterday that my appointment booked flows were not triggering when we had booked appointments in Zoho Bookings. I checked the trigger and noticed the trigger values updated to be defined to a workspace and service event rather than our wholeUCP: Why We Killed the Multi-Portal Mess and Simplified Customer Self-Service
Let's talk about the multi-portal mess nobody wants to admit that it exists. Your customer needs an invoice from one app, wants a ticket update from another, and has a project waiting in a third, each behind its own login, its own UI, its own "was itZoho Tables is now available in Zoho One!
Hello Zoho One users, We’re excited to announce that Zoho Tables is now included as a part of Zoho One suite! As teams grow, managing projects, approvals, inventories, campaign trackers, and operational workflows across multiple spreadsheets become difficult.Zoho Publish is now available in Zoho One!
Hello Zoho One users, We’re excited to announce that Zoho Publish is now included as part of the Zoho One suite! As businesses grow, managing Google Business Profiles across many locations becomes challenging. Business information needs to stay accurate,📣 Ask the team behind Zoho SalesIQ: Summer '26 Q&A
Hi everyone! Following our recent webinars, Summer '26 Release: What's New in Zoho SalesIQ—where we walked you through all the new features, what they do, and how they work—and Driving the AI Evolution: Building Smarter Customer Experiences with ZohoUpcoming update to field values in Zoho Books - Zoho Analytics integration
Hello Users, We'd like to inform you of an upcoming update to the tax_category values in the Zoho Books integration for Zoho Analytics from October 20, 2026. What's Changing? tax_category field values are being renamed to align with the conventions alreadyAnnouncing the new SKILL.md for Zoho CRM and the updated OAS repository!
We are introducing a new zoho-crm skill to make working with Zoho CRM Developer tools (like APIs, functions, widgets, client scripts, queries etc) easier and faster, with the help of AI in your preferred AI harness like Claude Code, Codex, Cursor, VSCodeKaizen #259 - Working with Zoho CRM APIs using zoho-crm skill
In the previous Kaizen, we introduced the zoho-crm skill and discussed how it can work with different CRM developer capabilities. The zoho-crm skill makes it easier to work with Zoho CRM without having to remember every API endpoint, request structure,How can I populate dropdown data with information from another source or app?
I want to maintain a list of items in another app (say in excel or another database) and sync those as items in a drop down menu, instead of copy pasting to import. Is this kind of a feature available?Zoho Community Digest - September 2026 | Part 1
Hi everyone, and welcome back! September opens with a strong set of updates. Zoho CRM brings workflow automation down to the subform row level and ships a new SKILL.md for AI-assisted development, Zoho Desk introduces conditional branching with AutomationTip #88 – Manage Incoming Support Requests Efficiently with the Service Queue – 'Insider Insights'
Hello Zoho Assist Community! Not every team has a dedicated IT department or a fully built-out sysadmin setup. For smaller teams, when something breaks, there's no internal ticket system to log into, no helpdesk queue to route through, and no clear wayDelete CRM Portal
How do I delete portals from my CRM? I created one just to test, it is not in use and is disabled but it's existence is preventing me from marking fields in modules as "required" unless I make it 'read/write' in the portal first. I'd rather just deleteZoho Books | Product updates | July 2026
Hello users, We’re excited to bring you the latest updates in Zoho Books for July 2026! This month's release introduces Terminal Payments, CMP-08 filing for composition taxpayers, SEPA Credit Transfer support, and Self-Billed Credit Notes and Debit NotesCalendar invites from Contacts not being assigned to Account in CRM
Hi all It's that time of year again when I try to get calendar and meetings sorted in CRM. I have two way sync enabled. I have the option set to check for customer meeting invitation mail and to add them as meetings. However, whilst those meetings showKaizen #258 - Getting Started with zoho-crm SKILL.md
Howdy tech wizards, Welcome to a fresh week of Kaizen. This week, we are taking a look at the zoho-crm SKILL.md, an Agent Skill designed to help AI coding agents work with Zoho CRM’s developer capabilities. What is zoho-crm SKILL.md? The zoho-crm skillZoho Tables is now live in Australia & New Zealand!
Hey everyone! We’ve got some great news to share — Zoho Tables is now officially available in the Australian Data Center serving users across Australia and New Zealand regions! Yes, it took us a bit longer to get here, but this version of Zoho TablesDashboard/Component filter by probability
Hi all Can I request the ability to add a Component or Dashboard filter for Deal Probability? Would be useful to be able to see data of deals more than 60% probable. OllyStock (on-hand) Items not updated after using Composite items
Hi there, I created a Composite item (consist of 3 items). After I created the Composite item, I invoiced it and shipped the items. However the actual stock on hand of the 3items didn't change at all. Have you guys encountered this? Thank you Regards,Is there a way to show contact emails in the Account?
I know I can see the emails I have sent and received on a Contact detail view, but I want to be able to see all the emails that have been sent and received between all an Accounts Contacts on the Account Detail view. That way when I see the Account detailImportant changes for users with Zoho accounts in the UAE and other Data Centers
What's changing? Previously, the same email address could be used to create separate Zoho accounts in both the UAE data center and another Zoho data center (such as US, EU, IN, AU, JP, CA, SA or SG). With this change, an email address can be associatedConditional Layouts On Multi Select Field
How we can use Conditional Layouts On Multi Select Field field? Please help. Moderation update: Multi-select picklist fields are now supported in Layout Rules. Additionally, Layout Rules is now available in the Professional Edition. These updates haveZoho Marketing Automation WhatsApp Campaign Import Sync for Zoho Analytics
WhatsApp is a critical channel in modern marketing, yet WhatsApp Campaign metrics from Zoho Marketing Automation currently cannot be natively imported into Zoho Analytics via the default advanced analytics connector. Integrating this into the standardmerge the Multiple POs to single PO if Vendor of PO"s --in Zoho Inventory
HI Merge the Multiple POs to single PO if Vendor of PO"s are Same ----in Zoho inventory Please provide any work around to achive this .Next Page