Recalling the recent update on deprecating a few features in Zoho Campaigns
Hello customers and partners,
Hope you are fine. We had announced in our recent post that we are removing a few features as they were either redundant or had very less usage. The goal was to:
Yes, we should have done better, we should have communicated well and provided adequate time to our users. My sincere apologies for this. We will be mindful hereafter. Thank you for understanding.
Get Started. Write Away!
Hope you are fine. We had announced in our recent post that we are removing a few features as they were either redundant or had very less usage. The goal was to:
- Have a clear positioning of both Campaigns and MarketingHub to help users decide between the two
- Improve the UX of Campaigns by removing redundant features
- Streamline the product in order to facilitate smooth migration from Campaigns to MarketingHub for those who need with all data intact when we release the 2.0 version of Hub.
We will roll back this update of Campaigns early next week. These features will continue to exist in Campaigns. Once we release the new version of MarketingHub and once we provide smooth migration paths, we will revisit this decision.
Yes, we should have done better, we should have communicated well and provided adequate time to our users. My sincere apologies for this. We will be mindful hereafter. Thank you for understanding.
Regards
Ramesh
Head of Product Management, Campaigns and MarketingHub
Ramesh
Head of Product Management, Campaigns and MarketingHub
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Marketer's Space: Proven tips to improve open rates – Part II
Hello Marketers! Welcome back to another post in Marketer's Space! We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in. Pre-header Pre-headerTip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
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