What is the Use Case for Business Messaging when Live Chat already exists?
Hi I'm excited about the new announcement for Business Messaging in Zoho Desk.
However I'm unclear the use case for Business Messaging when Live Chat already exists?
Is Business Messaging essentially a new version of Live Chat but built for use in the Instant Messaging Module?
If this is the case am I right in guessing that the point of the new Business Messaging is to bring embedded Live Chat functionality into the IM Module rather than having a separate Live Chat/Sales IQ Module?
Is it a case that the new Business Messaging also allows for chat Bots to interact with the chat and for those conversations to be handed over to a live agent, where as SalesIQ Live chat couldnt do this?
Or am I missing the point completely with the new Business Messaging?
Should I stay with SalesIQ live chat? OR should I move my live chat system over to IM/Business Messaging