Create ecommerce based email campaign
Create an Ecommerce Campaign
To create an ecommerce campaign, you have to follow a similar set of rules as you would follow for creating any other type of email campaign creation. The steps are as follows:
From the Navigation toolbar, choose Campaigns and select Email.
Click Create New in the top-right corner of the screen and enter your email details and other configurations.
Enter the Campaign Name and Topic Name of your email campaign in the Create Campaign page.
In the content section, select a template from either one of the three categories provided.
Create from scratch - This category lets you create your email templates from the start, without the aid of any pre-existing template. This is for when you want to create email campaign content fully based on your needs and styling or if the pre-existing templates do not fit your requirement. You need to pick the style, select your layout, add your elements, add content, and finally send it. It is a longer process but works for people who want to do things in their own style.
Gallery - Template Gallery category comprises ready-to-use templates to send quick email campaigns. The gallery gives you a wide variety of pre-existing templates that suit situations ranging from business needs to season greetings. Choose a template of your choice from a wide variety of available templates and start adding in your details and information. You can even make some changes to the elements and customize it based on your needs.
Layout - This category features simple templates which combine blank layouts with our drag and drop components. Simply pick one of these layouts, add your text and images, and send your campaigns. This category gives you a more freedom than selecting a existing template, but also gives you a base structure(layout) for you to start building on.
Apart from these three categories, Zoho Campaigns provides other options to create an email template. You can choose from :
HTML Code Editor - Use your own HTML code.
Plain Text Editor - Add the basic text.
Import HTML - Import a file from a cloud or upload a file from your computer.
Template editor
Sending ecommerce emails in Zoho Campaigns involves navigating through the campaign creation and template editor sections to draft an ecommerce email. So, let us have a brief look at how the template editor works and how ecommerce campaigns fits into it.
The Template Editor in Zoho Campaigns is the drag-and-drop email builder you use to design newsletters, promotions, and automated emails. Instead of writing code, you drag blocks (like text, images, and buttons) onto a canvas and arrange them however you like. The newly revamped editor gives you far more control over how your email looks, a dedicated space to design the mobile version, reusable building blocks, and an AI assistant that checks your content before you send. Whether you are sending your very first newsletter or building a complex promotional campaign, you can create something that looks professional in minutes.
Ecommerce Elements in the Template Editor
The Template editor section contains elements specific to ecommerce campaign creation. These blocks are built for online stores and pull in shopping-related content if your Zoho Campaigns account is integrated with Shopify or Zoho Commerce.
Product: The Product element displays a product with its image, name, and price. You can use it to showcase products you want to promote or sell in your email.
Abandoned: The Abandoned element displays the items a customer left in their shopping cart. You can use it in abandoned cart emails to remind customers to complete their purchase.
Recommended Products: The Recommended Products element displays products that may interest the customer based on their preferences or activity. You can use it to send personalized product recommendations and encourage additional purchases.
Adding the ecommerce elements
Now, after selecting a template or any of your selected content structure type, you will be taken into the template editor canvas page. From here,
Select the Elements section to add in your element of choice inside your content
Scroll down to view the ecommerce elements present in the selection.
Drag and drop any of those three elements namely, Product, Abandoned and Recommendation into the content canvas.
You can place them anywhere inside the content canvas and start customising them.
To Add in actual data inside the elements, click on the replace/add product text that appears when your selection is on the ecommerce element in the canvas.
When you select Replace, a pop appears from where you can upload any local media files or use the Giphy option to select a custom gif inside your email.
When you select Add product, a pop appears listing all your ecommerce products if you had already integrated your ecommerce store with Zoho Campaigns. You can simply select the the product you want to list and select the Associate Product button and your product will be visible inside the template editor and ready to be sent.
You can also play around with the editor and use the other sections like the Gallery and Style to make some intricate customizations to your email. To know more about the other sections of template editor in detail, please read the Template Editor Help Document.
Eyeball the content once and click Save and close once you are done.
Once you've reviewed the campaign content and other details, you can go ahead and launch the campaign.
Your ecommerce statistics will start reflecting in the ecommerce Analytics section once your customers start engaging with your email campaign. Read more about Ecommerce Analytics here.