How to avoid unsubscribes - Online Help | Zoho Campaigns

How to avoid unsubscribes

Mailing list hygiene and email sending practices have a large impact on your unsubscribe rate. People unsubscribe when they're not interested in receiving your emails, so to reduce this you should focus on:

Contact engagement - Find out whether your contacts are interested in your emails, and what else they're interested in. 

Mailing list pruning - Regular list cleanup and maintenance will help you avoid sending emails to uninterested people who may unsubscribe at any time.

Zoho Campaigns provides you with plenty of tools to help combat unsubscribes. Here's a list of what you can do and what to avoid to reduce your unsubscribe rate.

Contact engagement

Targeting contacts based on their interests depends on:
  1. Email content

  2. List segmentation

  3. Contact scoring and classification

  4. Automating contact engagement

  5. Customizing email scheduling

Email Content

Email content plays a major role in engaging your contacts, and with good contact engagement, you can reduce your unsubscribe rate.

Send relevant content

A considerable amount of unsubscribes are due to irrelevant content. Dynamic content allows you to send personalized emails which will appeal more to your contacts.

List segmentation

With list segmentation, you can classify your contacts based on their interests and target them with relevant emails they're more likely to read. 

To learn the types of list segmentation and how it boosts email deliverability, click here.

To learn how to segment your mailing list, click here.

Contact scoring and classification

People who don't respond (no email opens in the last six months) to your emails can be considered uninterested contacts, and are likely to unsubscribe from your mailing list soon. So send them win-back campaigns (re-engagement emails) to retain some of the interested ones. 

With Zoho Campaigns' Contact Scoring, you can set scores for your contacts and classify them based on their responses. 

To learn more about Contact Scoring and Classification, click here.

Automating contact engagement

Zoho Campaigns' autoresponders and workflows are tools that help you engage better with your recipients. Autoresponders help you send a series of automated messages based on recipient activity. 
  1. You can automate communication, such as welcome messages, birthday wishes, onboard training links, and more. To learn more about autoresponders, click here.
  1. Workflow automation allows you to categorize contacts based on their behavior and information, then perform various actions. To learn more about workflows, click here.

Customizing email scheduling

Recipients' optimal open time
To learn how to smartly schedule your campaigns to reach your contacts at the time they're most likely to open it, click here
Email limits
To learn how to set email limits to avoid bombarding contacts' inboxes, click here

Other platforms of communication

If your contacts opt out because of a flooded inbox, ask them if they'd like to receive your content on platforms other than email, such as SMS, RSS, social media, or blogs. 

Mailing list pruning

Segment idle contacts (no opens in the last six months) and send them win-back campaigns. Retain only the interested contacts and remove the others from your mailing list. This helps you target contacts who are actually interested in your emails and boost your business returns. With Manage Consent, you can observe and retarget inactive contacts.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION

                                    You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.

                                        Manage your brands on social media

                                          Zoho Desk Resources

                                          • Desk Community Learning Series

                                          • Digest

                                          • Functions

                                          • Meetups

                                          • Kbase

                                          • Resources

                                          • Glossary

                                          • Desk Marketplace

                                          • MVP Corner

                                          • Word of the Day

                                            Zoho Marketing Automation

                                              Zoho Sheet Resources


                                                  Zoho Forms Resources

                                                    Secure your business
                                                    communication with Zoho Mail

                                                    Mail on the move with
                                                    Zoho Mail mobile application

                                                      Stay on top of your schedule
                                                      at all times

                                                      Carry your calendar with you
                                                      Anytime, anywhere

                                                            Zoho Sign Resources

                                                              Sign, Paperless!

                                                              Sign and send business documents on the go!

                                                              Get Started Now

                                                                      Zoho TeamInbox Resources

                                                                              Zoho DataPrep Resources

                                                                                Zoho DataPrep Demo

                                                                                Get a personalized demo or POC

                                                                                REGISTER NOW

                                                                                  Design. Discuss. Deliver.

                                                                                  Create visually engaging stories with Zoho Show.

                                                                                  Get Started Now

                                                                                                      • Related Articles

                                                                                                      • Unsubscribes

                                                                                                        Unsubscribes are disappointing, but they provide a valuable learning experience. When you find lots of people unsubscribing from your email campaigns, it's a sign that you should change your marketing approach. This guide will help you make the most ...
                                                                                                      • How to avoid complaints

                                                                                                        As a growing business, you are bound to receive complaints from time to time. This guide will help you address any feedback you may receive and avoid situations that can be detrimental to your organization. Complaint life cycle Complaints are either ...
                                                                                                      • How can I avoid email bounces?

                                                                                                        You can practice the following techniques to avoid email bounce: Don't use purchased mailing lists. Use the double opt-in technique to prevent the entry of invalid email addresses into your mailing list. Regularly clean your mailing list using email ...
                                                                                                      • How to Avoid Bounces

                                                                                                        Emails that are not delivered and are returned to sender are called bounces. Take a closer look at email bounces to learn why emails bounce. Check the reason for bounces In your campaign report, under Real-Time Campaign Data, you will find the ...
                                                                                                      • How can I avoid exceeding the sync limit of 10/day and 50/month?

                                                                                                        There are two ways you can avoid this: You can have one active sync each for the different modules from Zoho CRM to Campaigns. You can import records from those modules into different lists along with the required fields mapped. This way you would ...
                                                                                                        Wherever you are is as good as
                                                                                                        your workplace



                                                                                                          Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                                          Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                                          Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                                          CRM Tips

                                                                                                          Make the most of Zoho CRM with these useful tips.

                                                                                                            Zoho Show Resources