Why should you choose a lawful basis for communication when you add topic subscription for your contacts?

Zoho Campaigns complies with GDPR laws to ensure contacts have consented to receive marketing emails related to the topics they have been subscribed to. Zoho Campaigns gives users 6 lawful basis of communication to choose from. They consent, Legitimate Interest, Contract, Legal Obligation, Vital Interest and Public Task. If your Zoho Campaigns account is not GDPR compliant then you can choose 'Not Applicable'.

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Related Articles
How to manage topic subscriptions in workflows?
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