Why should you choose a lawful basis for communication when you add topic subscription for your contacts?

Zoho Campaigns complies with GDPR laws to ensure contacts have consented to receive marketing emails related to the topics they have been subscribed to. Zoho Campaigns gives users 6 lawful basis of communication to choose from. They consent, Legitimate Interest, Contract, Legal Obligation, Vital Interest and Public Task. If your Zoho Campaigns account is not GDPR compliant then you can choose 'Not Applicable'.

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Related Articles
How to manage topic subscriptions in workflows?
Zoho Campaigns allows you to use workflows to associate your contacts with topics. Topic management is mandatory to send email campaigns. If there are contacts that are not associated to any topic in your workflow, they might get skipped from the ...
Is it mandatory for me to mention the lawful basis of communication for all contacts?
It is not mandatory to mention lawful basis of communication for your contacts unless you are choosing to comply with GDPR.
Subscription Type
In email marketing, it is essential to analyze and record your contacts' preferences to identify their current position in the marketing pipeline. With this information, it will be easy for you to decide the right time to send emails to your ...
Can topics be assigned to contacts during manual import?
Yes. You can manually assign topics to contacts during the import process. You can follow the below steps: Step 1: Navigate to Contacts and select All Contacts. Step 2: Click the Add New button at the top-right. Step 3: Select Import Contacts. Step ...
Migration to the new Topic version
We've updated our Topic management system and implemented some important changes, such as the following: Contacts are maintained at the organization level. In the old version, it was mandatory to add contacts to a list. When contacts choose to ...