What is the difference between total and unique opens/clicks?

What is the difference between total and unique opens/clicks?

Total opens/clicks count all interactions (including repeated ones).
Unique opens/clicks count each recipient only once, no matter how many times they’ve interacted.

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                                                                                                                        • Related Articles

                                                                                                                        • What is unique about unique opens and unique clicks in the dashboard?

                                                                                                                          The word unique refers to a single open or a single click. If a recipient opens a mail for the first time, that’s registered as a unique open. If they open that mail again, it’s not added to the unique open count in the dashboard.Similarly, if a ...
                                                                                                                        • What does ‘Unique open’ mean?

                                                                                                                          If a recipient opened a campaign for the first time, it will be counted as a ‘unique open’. Repeated opens are not counted as unique opens.
                                                                                                                        • What is "Email opens from unknown location"?

                                                                                                                          When you send emails through Zoho Campaigns, and if you have opted to get the location data of the email recipients, the data along with the open and click rates will be displayed in the campaign reports. The open rate is tracked with the help of a ...
                                                                                                                        • Can opens be tracked for plain text campaigns?

                                                                                                                          For plain text email campaigns, a link click activity is considered as an open response. Therefore, opens will be tracked only if the links in the email campaign are clicked.
                                                                                                                        • What is the difference between sent and delivered emails in dashboard?

                                                                                                                          Sent refers to the total mails that have been sent over a particular period of time. Delivered refers to the total mails that were delivered successfully to your recipients along with other details. There can be a difference in count between sent and ...
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