What is the difference between total and unique opens/clicks?

Total opens/clicks count all interactions (including repeated ones).

Unique opens/clicks count each recipient only once, no matter how many times they’ve interacted.

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Related Articles
What is the difference between unique opens and total opens?
Unique Opens - Number of recipients who opened your email campaign. Total Opens - Number of times the recipients opened your email campaign. For example: Number of times Rob opened the email - 4 Number of times Doug opened the email - 3 Number of ...
What is unique about unique opens and unique clicks in the dashboard?
The word unique refers to a single open or a single click. If a recipient opens a mail for the first time, that’s registered as a unique open. If they open that mail again, it’s not added to the unique open count in the dashboard.Similarly, if a ...
What is the difference between unique clicks and total clicks?
Unique Clicks - Number of recipients who clicked the links in your email campaign. Total Clicks- Number of times recipients clicked on your email campaign.
What are the total opens in campaign reports?
Total opens include the number of times your recipients have opened the email campaign. If the bot filter is disabled, this metrics will include bot opens as well.
What does ‘Unique open’ mean?
If a recipient opened a campaign for the first time, it will be counted as a ‘unique open’. Repeated opens are not counted as unique opens.