What is the difference between total and unique opens/clicks?

Total opens/clicks count all interactions (including repeated ones).

Unique opens/clicks count each recipient only once, no matter how many times they’ve interacted.

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Related Articles
What is unique about unique opens and unique clicks in the dashboard?
The word unique refers to a single open or a single click. If a recipient opens a mail for the first time, that’s registered as a unique open. If they open that mail again, it’s not added to the unique open count in the dashboard.Similarly, if a ...
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