What is the difference between unique clicks and total clicks?

Unique Clicks - Number of recipients who clicked the links in your email campaign.

Total Clicks- Number of times recipients clicked on your email campaign.

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Related Articles
What is 'click activity'?
This is a report element that gives detailed statistics for links in a particular campaign. To find the link click activity for a particular campaign, follow these steps: From the navigation toolbar, choose Reports and select Sent Campaigns. Select ...
What is the difference between unique opens and total opens?
Unique Opens - Number of recipients who opened your email campaign. Total Opens - Number of times the recipients opened your email campaign. For example: Number of times Rob opened the email - 4 Number of times Doug opened the email - 3 Number of ...
Can link click activity be tracked for plain text campaigns?
For plain text campaigns, link click activity can only be tracked if track plain text URL is enabled. Therefore, when you create a plain text campaign and if you want to tract the link click activity for that email, make sure to enable the track ...
Adding comments to Email Campaigns
Posting Comments on an email campaign allows the recipients to provide feedback which can convert to a discussion in the long term. Zoho Campaigns provides a text box where users can submit comments for your email campaigns. You will be able to ...
Why can't I see any click data on my text campaign?
You can't add links in text campaigns. Click data is only available if you have links in your campaigns.