Where can I view the unsubscribe feedbacks received for my email campaigns?

When sending email campaigns to your contacts, it is mandatory to include an unsubscribe link in the campaign. It is considered one of the key aspects of responsible email marketing. It will also help boost your email deliverability rate. Given below are the two ways in which you can access the unsubscribe feedbacks in Zoho Campaigns.

Reports

Follow the steps given below to view unsubscribe feedback in the Reports section of Zoho Campaigns.

Click Reports on the Navigation tool bar.
Click Sent Campaigns.
Click Unsubscribes, and you can see the reason for the unsubscribe under Feedback.

List Summary

Given below are the steps to view unsubscribe feedback within the List Summary of Zoho Campaigns.

From the Navigation toolbar, choose Contacts.
Click Manage Lists.
Click on the List, you wish to see the list summary.
Click Unsubscribes. In the pie chart, you can see the reasons why contacts have unsubscribed from the list.

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