In this document, we discuss a few points related to Settings and some helpful tips in using few features under Settings.

Custom merge tag values are used to show a default text when the intended text value is not available from the derived custom field. For example, when you create a merge tag, you'll be asked to enter both the mail default value and social default value along with the actual merge tag value. If the field does not have any value, then we will use your mail default value (for emails) or social default value (if you are sharing it in your social media). 

The custom role allows you to create a role that should allow or restrict certain privileges for the users in your account. You can avail this feature only when you are in the Standard or Professional pricing plan. Forever free and Pay-as--you-go plans do not include this feature. 

Imprinting your company details at the bottom/footer of your campaign increases the credibility of your emails. Imprint details include your business related information, such as authorized representative, email address, tax identification number, and postal address.