1. Import your products into Zoho Campaigns for promotions.
   
2. Import your customers and their details.
   
3. Import the details of orders placed in your store.
   
4. Gain detailed insights on your total and average store revenue.
   

If you've already integrated with Shopify, you can access Zoho Campaigns' ecommerce solution for your Shopify store by disconnecting and re-integrating your Shopify account.

1. From the navigation toolbar select Ecommerce.
   
2. Take a quick look at what happens if you connect your store with Zoho Campaigns.
   
3. Integrate with Shopify if you haven't done it yet.
   
4. Upon integrating, your online store and the data in it (customers, products, store domain, currency used) will be connected and synced with Campaigns.
   

Shopify - Summary

1. Total number of orders placed in your store.
   
2. Total revenue generated in your store.
   
3. Average revenue of your store.
   
4. Note: Total revenue calculated will be inclusive of all the taxes and the shipping charges.
   

Zoho Campaigns - Summary

1. Total number of promotional emails sent from Campaigns.
   
2. Total number of automated emails created here.
   
3. Total number of orders placed via the promotions sent from Campaigns.
   
4. Average revenue generated.
   
5. Total revenue generated via Campaigns.
   

Store products

Customers

Marketing allowed

Marketing not allowed

Create promotion

1. From the navigation toolbar choose Ecommerce.
   
2. Click Create in the top-right corner of the page and click Promotional Email or click Create Promotion in the Promotion subtab.
   
3. Enter the basic info of the campaign and click Next.
   
4. Select the products that you want to promote in the campaign.
   
5. Select the mailing lists to which you want to send the campaign.
   

1. From the navigation toolbar, choose Email Campaigns.
   
2. Click Create Campaign in the top-right corner.
   
3. Scroll down to the Ecommerce section and click Create New dropdown.
   
   
4. Select either Regular campaign or A/B test based on your choice.
   
5. Select the store for which would you like to create a promotional campaign.
   
6. Integrate with Shopify if you haven't done so yet.
   
7. Enter the basic info of the campaign and click Next.
   
8. Select a template for your campaign.
   
9. Use the Product component in the template editor to add your store products in the content.
   
10. Choose the mailing lists to which you want to send the campaign.
    
11. Send your campaign.
    

Automated emails

One of the most crucial parts of your sales funnels is customer workflows and re-engagement using automated follow-up emails. Interpreting the process that customers undergo when they explore, analyze, and purchase from you is essential to know the next step that you need to take to keep the engagement pushing along the way. There are two types of automated emails that you can create for your customers.

1. Abandoned cart: Send automated reminder emails to customers who add products to their cart and leave without completing an order using Abandoned cart template.
   
2. Purchase follow-up: Send follow-up messages to your customers thanking them on their purchase, let them know of products that might be relevant to their previous orders using Purchase follow-up. This template will be triggered only on completion of a purchase.
   

Segmentation

1. From the navigation toolbar, choose Contacts and select Manage lists.
   
2. Select the mailing list that you have connected with your store to manage your customers.
   
3. Choose Segments subtab at the top and click Segment from the dropdown.
   
4. Click the top-right Add icon and select Segment from the dropdown.
   
5. Alternatively, from the navigation toolbar, choose Contacts and select Segments.
   
6. Click Create button on the top-right corner and select Segment or Bulk Segment.
7. In segment creation page, do the following:
   
1. Name - Give a name to your segment.
   
2. Criteria - In this case, select a relevant ecommerce criteria.
   
8. Click Save.