Email Campaign Review - Online Help | Zoho Campaigns

Why is my email campaign reviewed?

When an e-mail campaign is reviewed by a moderator or an administrator, the campaign content plays a vital role with respect to the approval of the campaign to be sent. A list of mandatory checks are taken as the following below:


The reviewing starts with giving due importance to the subject line of any campaign. A wide understanding of the subject line, which is free from terms such as offer, sale, discount, and money, are scrutinized. This gives a check that their e-mail do not reach the spam rather than inbox.


While reviewing the verbal content, it requires a multiple angle approach pertaining to the font size, color. Here, due importance is given so that the content never fall into spam because of objectionable usage of words. Apart from anti-spam policy, redirection of any given link is also reviewed and a check is made that it is related to their business goals. Personalization of e-mail and footer customization such as link for unsubscribe, not interested, tell a friend are reviewed.


The next step is to deal with the visual content and review whether it contains any inexplicit or pornographic images. Stress is laid upon to check that the size of the images falls in congruent to the content and is loaded completely. The medium of images is also noticed whether it comes through text editor, html editor, template or design template.

Org Contact List

In this case, a thorough check is made that the account holder does not exceed the maximum number of contacts covered in his plan, respectively. Any change with respect to list such as deletion or re-adding of the contact are checked . Orglist of a customer is whitelisted depending upon their past campaign details such as usage of same contact list.

Org Whitelist

When an account holder has a good history of campaigns free from any complaints with regards to the subject, content, contact list, spam; their orglist is completely whitelisted. It does not stop here; a random monitoring is done against any misuse of privilege provided to such genuine account holder.

    Redefine the way you work
    with Zoho Workplace

      Zoho DataPrep Personalized Demo

      If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

      Zoho CRM Training

        Create, share, and deliver

        beautiful slides from anywhere.

        Get Started Now

          Get started with Zoho Sign

          in a few quick steps!

          Download Help Guide

                    Still can't find what you're looking for?

                    Write to us:



                        Secure your business
                        communication with Zoho Mail

                        Mail on the move with
                        Zoho Mail mobile application

                          Stay on top of your schedule
                          at all times

                          Carry your calendar with you
                          Anytime, anywhere

                                  Zoho Sign Resources

                                    Sign, Paperless!

                                    Sign and send business documents on the go!

                                    Get Started Now

                                        Zoho SalesIQ Resources

                                            Zoho TeamInbox Resources

                                                    Zoho DataPrep Resources

                                                      Zoho DataPrep Demo

                                                      Get a personalized demo or POC

                                                      REGISTER NOW

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now

                                                                              • Related Articles

                                                                              • Create an email campaign

                                                                                Email marketing is considered the simple and most effective method to reach out your leads and contacts. The best part is that the return on investment (ROI) is much higher than other marketing channels making it as the most affordable way of ...
                                                                              • Sending Email Invite for Your Page Campaign

                                                                                An email invite will be sent to subscribers to inform them about a new page tab campaign you have posted on Facebook page. This will helps you garner more attention to your campaign than it would without this feature. To create an email invite: From ...
                                                                              • Can I edit a campaign after it has been reviewed or sent?

                                                                                You can edit a campaign even after it has been reviewed. But once a campaign has been sent, you will need to clone it to use the content again. If you are using a particular campaign's content frequently, then you can save it as a template in ...
                                                                              • Campaign Calendar

                                                                                The calendar is a space where you can set reminders, and create draft campaigns for upcoming holidays or events. It already contains all major holidays by country and you can create private holidays for specific dates. You will be notified to create ...
                                                                              • Things to do when your email campaign hasn't performed well

                                                                                Sometimes marketers put painstaking effort into conceptualizing an email campaign only to just move on to the next campaign after it is sent. However, does a marketer's role end right after sending the email campaign? The answer is an astounding ...
                                                                              Wherever you are is as good as
                                                                              your workplace



                                                                                Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                CRM Tips

                                                                                Make the most of Zoho CRM with these useful tips.

                                                                                  Zoho Show Resources