Managing Email Tracking and Email Frequency
This feature is available for Zoho Campaigns accounts migrated to the new version of Topic management.
Contacts use signup forms to signup with your website/brand and subscribe to the email campaigns. Some contacts may have unwittingly subscribed to receive emails while signing up with your website, and might not actually be interested in receiving email campaigns. A few contacts might be interested in your product or brand, but may not be interested in receiving email campaigns. Sending emails to such contacts is a waste of your time and effort. There's also a risk of the contact getting annoyed receiving emails they are not even interested in.
The easiest solution to solve the above dilemma is using a double opt-in. Double opt-in revolves around the concept of sending an email to contacts who've signed up via signup forms and asking them to confirm their subscription by clicking a link. Double opt-in is a way of getting additional confirmation from your contacts. It is one of the ways to reinforce your contact's consent and interest in receiving emails from your organization.
Enable double opt-in
- Click Settings icon on the top-right corner of the screen.
- Select Manage Opt-in.
- Enable the Enable Double Opt-in toggle.
Set up Confirmation email
This is an email sent to contacts' email address they used for signup. This email includes a button that the contacts need to click to confirm the authenticity of their email address and double ensuring their consent in receiving emails.
To edit the confirmation email, follow the instructions below:
- Click Settings icon on the top-right corner of the screen.
- Select Manage Opt-in Settings.
- Click the Edit icon beside Email Details to modify the subject line, sender address, and others.
- After updating the details, click Save Preferences.
- Click the Edit icon beside Opt-in Email Content to modify the email content.
- Once you make the changes, click Save and Proceed.
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