What is the purpose of 10DLC?

The objective of 10DLC  is to protect consumers from unwanted spam, as well as enabling  businesses to better connect with their customers. This will also enhance deliverability, as 10DLC allows for higher messaging throughput than normal long code traffic.

If your organization sending SMS messages to contacts to USA using long codes, then 10 DLC registration is mandatory.

1. These long codes can support moderately large volumes of text messages compared to the long codes which aren't 10DLC approved.
   
2. They are cost-effective alternatives to dedicated short codes. It is beneficial to businesses that can’t afford a short code number or don’t send sufficient messages to justify paying for a short code.
   
3. Pre-approved 10DLC numbers have better deliverability. Messages sent on these numbers are more likely to reach the recipient than with regular local long codes.

What happens if I don't register for 10DLC?

 You won't be able to send SMS messages unless you are 10DLC-verified, so we recommend that you complete this process to assure better deliverability.

You can refer to the pricing information here to determine how many credits you might require for your specific case.

Note:

1. In case your brand or 10DLC campaign registration request is rejected due to some reasons like spelling mistakes, spacing errors, or an invalid email address, you'll have to register all over again and pay the registration fee again as well. So, check multiple times before submitting for registration to avoid rejection and follow the best practices.
   
2. If you want to make any changes in your brand or 10DLC campaign registration data after submission, before they are verified, or after they have been approved, you have to pay the registration fee again.

 Registration process 

1. Registration of the brand.
   
2. Registration of 10DLC campaign template (along with use case).
   
3. Associating the campaign with the long code.

How to register a brand for 10DLC with Zoho Campaigns 

1. Click the Settings icon in the top-right corner of the screen.
   
    
   
   
2. Click 10DLC under SMS.
   
3. Click Proceed under Brand Registration.
   
4. Enter all your business information like company name, brand name, type of legal entity, brand industry, EIN (Employer Identification Number), company website, and country. Click Next.
   
   
   
   
5. Enter your contact details and address to proceed with the brand registration. A note about the charge for this process will be mentioned. Click Save.
   
   

Note:

1. Brand verification typically takes a week's time. If your brand is not verified for more than one week, please contact support@zohocampaigns.com
   
2. The reason for a brand not being verified is mostly because there was an error in the information provided. Be careful when you fill in the data and verify everything before submitting the request.
   

 How to register a 10DLC campaign template for 10DLC with Zoho Campaigns 

You can proceed to register a 10DLC campaign template only after the verification of your brand. 

1. Click the Settings icon in the top-right corner of the screen. 
   
2. Click 10DLC under SMS.
   
3. Click Create Campaign under 10DLC Campaign.
   
4. Enter the correct data in the open fields.
    
   
    
5. Enter the possible responses from your brand for the following cases:
   
1. Opt-in: If your brand supports opt-in auto-response messages, enter that content. It should have a brand name, opt-in confirmation, and keywords to get help and to opt-out.
   
2. Opt-out: If your brand supports opt-out auto-response messages, enter that content. The message should confirm the opt-out information and explain that no further campaigns will be sent to them.
   
3. Help: If you have an auto-response when your contact types in a keyword for help, enter that content. This content should have a link for the users to contact support.
   
6. Confirm the proposed campaign and the content elements you would use in your SMS messages:
   
1. Contact opt-in - It is better to have a contact opt-in option to appear legitimate. This option will be set to "Yes" by default in Zoho Campaigns and you cannot change it.
   
2. Contact opt-out - It is better to have a contact opt-in option to appear legitimate. This option will be set to "Yes" by default in Zoho Campaigns and you cannot change it.
   
3. Help - It is better to provide a help link for users to refer to if they need clear instructions about something. This option will be set to "Yes" by default in Zoho Campaigns and you cannot change it.
   
4. Number pooling - This option will be set to "No" by default in Zoho Campaigns and you cannot change it.
   
5. Embedded link - If you plan to add any kind of embedded links or hyperlinked content, choose "Yes."
   
6. Embedded phone number - If you plan to provide a link or button which will initiate a call to your support or sales team, choose "Yes."
   
7. Affiliate marketing - If you plan to do affiliate marketing for some other products and brands, click "Yes."
   
8. Age-gated content - If your message has any age-gated content, click "Yes."
   
9. Lending or arranging loan - If your brand is a financial institution and you can lend money or arrange loans, click "Yes."
   
7. Read through the billing information carefully and click I agree with the payment terms checkbox to proceed.

10DLC Campaign fields*	Description
Name	Enter a name for your 10DLC Campaign.
Brand	Choose the brand you registered during the previous process. You can choose it only after it's been verified.
Use case	In this context, use case refers to the purpose or type of message you want to send to your contacts.   If you want to send SMS campaigns, then choose Marketing.   Zoho Campaigns supports the following use cases: Agent franchise Charity Conversational Delivery notification Emergency Fraud alert Marketing Social Public service announcement Polling voting
Campaign detail	Provide a description for your 10DLC campaign template explaining the nature of SMSs you want to send and the purpose for sending those. (There are character limits for the description: A minimum of 40 characters and a maximum of 100 characters.)
Contacts source	Describe the source of your contacts in a detailed manner. Please note that this information is verified by the mobile network operators, which will approve your template only if your contact source is genuine. (There are character limits for the description: A minimum of 40 characters and a maximum of 300 characters.)
Signup form link	Provide the signup form link used by the contacts to subscribe to your campaigns. Try to use your brand name and keep it clear and with a professional template.
Sample message templates	Enter a sample message under this field. This refers to your 10DLC campaign template, so enter all the words and information accurately.

How to associate long code with a 10DLC campaign 

1. Click the Settings icon in the top-right corner of the screen. 
   
2. Click 10DLC under SMS.
   
3. Open the verified 10DLC campaign under 10DLC Campaign.
   
4. Click Associate Number.
   
5. Choose one of the long codes that have already been added to your organization from the dropdown.
   
6. Click Assign. Your long code association will be approved after which you can start sending 10DLC registered SMS campaigns. 

You'll be charged on a monthly basis for the registered 10DLC campaign template and it will be deducted from your SMS credits. Please note that the credits will be charged as soon as you submit for a brand and 10DLC campaign template registration. Kindly verify all your data before submitting your brand and 10DLC campaign template registrations.

FAQs

It should be noted that the timeline for verification might extend if the information being entered by cx is not compliant with our 10DLC guidelines and best practices.

If your 10DLC campaign is not verified for more than one week, please contact support@zohocampaigns.com