Choosing the right plan type
The plan type you choose directly influences employee behavior, priorities, and sales focus. Before selecting a plan type, consider the following factors:
- Your business model
- Your business objectives
Example Scenarios
Retail or eCommerce businesses
Businesses with short sales cycles and high transaction frequency typically rely on sales volume for growth. In such cases, a quota attainment plan encourages agents to close more sales within a given period.
Real estate businesses
Real estate offerings are limited in volume, while deal values vary significantly. Sales cycles are longer and involve higher stakes, extensive follow-ups, and greater drop-off risks. A transaction-based plan aligns commissions with deal value and rewards sustained effort on individual sales.
Choosing a transaction-based plan also reinforces the incentive that closing high-value deals efficiently leads to faster commission earnings.