Scoring rules help qualify prospects based on various parameters
such as their behavior, insights, attributes, or other key details of
their persona. The higher the score, the more likely the prospect is to
become a customer. Scoring helps companies improve their marketing
outreach by focusing their efforts on the customers who have the highest
conversion potential.
Users can
create scoring rules both manually and through Zia to set automation
triggers across all modules. While manual scores allow you to set
customized scores for each channel and its factors, Zia Scores can
automatically assign scores based on performance metrics for each of
your customers. Refer here for detailed guidance on
Zia Scores.
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