UTM Tracking - Basic Tracking | Zoho Forms

Basic Tracking

The basic tracking code contains the default UTM parameters and the custom parameters you defined. If the webpage's URL does not contain the defined parameters, then the tracking code will return a null value. 

To use the basic tracking code,

  1. After enabling tracking and defining the tracking parameters, click Get Tracking Code under Website Tracking
  2. From the popup, copy the code provided under Basic Tracking Code.

    Basic Tracking Code
  3. Paste the copied code in the webpage's footer where your form is embedded, before the </body> tag.
  4. Now, when you share your website's link on various mediums, you can include your tracking parameters in your website's URL to track the source. 
For example: 

Once enabled, your forms will start tracking the information available from the webpage's URL and saves it in the browser cookie. The default cookies will be stored as listed below.

Cookie Name
Marketing/Tracking Cookie
Marketing/Tracking Cookie
Marketing/Tracking Cookie
Marketing/Tracking Cookie
Marketing/Tracking Cookie

If you have defined custom parameters, then they will also be stored in the cookies. For example, if you are running a promotion, you can track the offer code used with a UTM parameter utm_offer_id.


  • By default, the tracking cookies expire in 7 days. The form owner can modify the expiration time for the cookies from 0 days to infinite validity. When the cookie value is set to infinite, the cookies will stay in the respondent's browser unless they manually clear it.
  • According to the ePrivacy Directive, your cookies should not last longer than 12 months. Zoho Forms suggests that you set a cookie expiration value that is less than 12 months.If the URL does not have UTM parameters, then the UTM fields will be empty in the form report. 
If the URL does not have UTM parameters, then the UTM fields will be empty in the form report. 

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