Overview
Urchin Tracking Module (UTM) is a small segment of code you can attach to a URL to track campaign parameters such as source, medium, campaign, term, content, and more to determine where most traffic originates from and where the major sections of your leads are generated.
Here is an example of a URL with UTM code appended to it.
UTM Tracking helps you identify the source from which your respondents visited your website and submitted an entry through an embedded Zoho Form. To track using UTM, define the tracking parameters, and then copy the code generated by
Zoho Forms containing the tracking parameters defined by you and paste it in your website's footer before the </body> tag.
Tracking parameters
To define UTM tracking parameters,
-
In your form builder, go to the Share tab.
-
Click Track Entries in the left menu and click Start Tracking.
-
When you enable tracking, the default UTM parameters
utm_source, utm_medium, utm_channel, utm_name, and utm_term
will be used for tracking.
-
You can define custom UTM parameters as well to track your campaigns. For example, if you are looking to track traffic from Google Ads, add gclid as a custom parameter.
-
Click Proceed to save your settings.
- Click Get Tracking Code and copy the code provided.
Tracking leads on different mediums
Once you enable tracking (by clicking Get Tracking Code), you can choose the tracking method to track your leads depending on how you share your form.
Zoho Forms provides two options to track website visitors:
-
Basic Tracking
:
The basic tracking code contains the default UTM parameters and the custom parameters you defined. If the webpage's URL does not contain the defined parameters, then the tracking code will return a null value.
- Advanced Tracking : The advanced tracking code will capture the source using the UTM parameters available in the website URL , traffic from Google Ads using the gclid parameter in the URL, and also auto-track traffic from different search engines.
Note
: UTM Tracking will not work as intended if you have embedded the form on your website using the shortened URL. Use your
form's permalink
to embed it on your website.
Generating Campaign URL
Using the
Campaign URL Builder, you can generate your form's permalink URL with the tracking parameters appended to it before sharing your form with respondents.
Learn more
with step by step instructions.
Compliance and Privacy
Please ensure that you comply with the data privacy laws applicable to you while enabling this tracking by providing privacy notice and obtaining consent from your visitors/users.
The tracked data stored in the Zoho Forms database will not be encrypted, so please refrain from collecting personal information using the tracking parameters.
Refer to the FAQs on UTM Tracking for further clarification.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Basic Tracking
The basic tracking code contains the default UTM parameters and the custom parameters you defined. If the webpage's URL does not contain the defined parameters, then the tracking code will return a null value. To use the basic tracking code, After ...Advanced Tracking
The advanced tracking code will capture the source using the UTM parameters available in the website URL, traffic from Google Ads using the gclid parameter in the URL, and also auto-track traffic from different search engines. To use the advanced ...Choose the appropriate tracking
Zoho Forms offers a variety of tracking techniques. This walkthrough will help you choose the right tracking technique based on your requirement. Basic Parameter Tracking If your requirement is to only track basic parameters of the form like referrer ...Tracking using Google Analytics
If you are using Google Analytics to track your campaign goals, you can track each completed form submission as a goal by configuring Destination Goals. Universal Analytics If you are using the Universal Analytics property in Google Analytics, follow ...Generating Campaign URL
Campaign URL Tracking helps you track form responses when you share your form's permalink with your respondents on different media. Using the Campaign URL Builder, you can add tracking parameters to your form's permalink URL before sharing it with ...
New to Zoho LandingPage?
Zoho LandingPage Resources