How to push the UTM details captured via Zoho Forms to the Leads module in Zoho CRM?
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Log in to your Zoho CRM account with Administrative privileges.
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Go to Setup > Customization > Modules and Fields.
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Click the desired module (Leads, for example) to open the layout editor.
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From the New Fields
on the left, drag and drop the required field type (Single Line field) into the module section on the right.
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Name the fields as per the UTM parameter names (utm_source, utm_medium, etc.,) as shown in the above image and save the layout.
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Navigate to the Integrations tab and click Zoho CRM from the left menu.
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Click Integrate.
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Select the required Zoho CRM Module (Leads) where you have added the custom fields and the Layout to which you want to push your form data.
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Map all the mandatory Zoho CRM fields to the corresponding Zoho Forms fields.
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Click + Add fields and map the custom fields that you have added for the UTM parameters to the UTM fields in Zoho Forms as shown.
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Click Integrate to save your settings.
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