What are criteria based lists?

What are criteria based lists?

Zoho Marketing Automation allows you to create criteria based lists to aid in effective contact organization. You can create a list and define the conditions to be met for a contact to get added to the list.  This way, you can automatically create lists for different marketing activities.
 
Example use cases:
  1. A list of contacts from a particular location.
  2. A list of contacts who have submitted a survey.
  3. A list of contacts who have achieved a goal.
  4. A list of contacts who have completed a journey.
  5. A list of contacts born in a certain month and from a certain place. Click here to learn how to create criteria based lists.