What are criteria based lists?
Zoho Marketing Automation allows you to create criteria based lists to aid in effective contact organization. You can create a list and define the conditions to be met for a contact to get added to the list. This way, you can automatically create lists for different marketing activities.
Example use cases:
- A list of contacts from a particular location.
- A list of contacts who have submitted a survey.
- A list of contacts who have achieved a goal.
- A list of contacts who have completed a journey.
- A list of contacts born in a certain month and from a certain place. Click here to learn how to create criteria based lists.
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