Consent from contacts 

WhatsApp content template

Best practices for content templates 

Content and design

1. Follow WhatsApp Business policy in general while creating and sending WhatsApp campaigns. Additionally, you need to follow Meta's Commerce policy if you are marketing for goods or services.
   
2. WhatsApp templates can be up to 1024 characters (including the placeholders). We allow 800 characters as text, while the remaining content can be used for placeholders. Craft your content template in such a way that it is clear and to the point while covering all of the essential information within the template.
   
3. Avoid sending generic campaigns like welcome or introduction messages with no further information as it adds no value to the contacts. Craft messages with useful information that adds value to your contacts.
   
4. It is always better to send personalized messages to your contacts. It adds value to your messages and decrease the chances of being reported or blocked.
5. Make sure there are no spelling mistakes or grammatical errors in your content template. Such instances would be considered suspicious, and the template might be rejected. For example, if the language you choose is Dutch and you add content in English, Meta will reject your WhatsApp template.
6. Make sure the message and the language you are choosing are the same. If the language chosen is different than the language of the message, then your content template will be rejected.
   
7. Use only valid, full length URLs that are relevant to your product.
   
8. The URL should start with 'http(s)', and contain a domain that belongs to your business. For example, https://www.zylker.com/product/table-fan.
   
9. Refrain from using short links (e.g., tinyurl, bit.ly, etc.) and direct links to WhatsApp (e.g., https://wa.me/<phone number>) as they will hide the true destination of the links.
   

You can have placeholders in the content template. Use the placeholders to personalize the message or add dynamic information with the help of merge tags.

Contacts

1. Ensure that the content in your email template matches with the kind of message your contact has agreed to receive. For instance, if your contact has subscribed to receive product offer related campaigns and you send them product updates or new product related campaigns, then the user might choose to unsubscribe, or, worse, block or report your messages.
   
2. Your contacts must be saved following the E.164 format. This means that the maximum length of phone numbers should be 15 digits. They should comprise a code (1 to 3 digits) and subscriber number including area code (up to 12 digits). Here is an example of a phone number saved in the E.164 format, +12345678901, where [+1] is the country code, [234] is the area code, and [5678901] is the subscriber's phone number.
   
3. Zoho Marketing Automation picks up phone numbers from the Mobile Number field before qualifying them. Ensure that your phone numbers are in that field and in the correct format (E.164 format).
4. Be careful with the frequency of messages you send to your contacts. Avoid sending them multiple messages within a short period of time. 
   

Compliance