How can contacts associate themselves with a topic?

How can contacts associate themselves with a topic?

Topics is a feature in Zoho Marketing Automation that you can use to let your contacts choose the types of email campaigns (for instance, product update, sales, offers, or monthly newsletters) they are interested in receiving. Your contacts can look through the listed topics and select what topics they want to subscribe to.
 
In this document, we will cover the ways through which you can let your contacts choose the topics they are interested in subscribing to. 
You can edit your footer to add Manage Preferences link in your email campaign. It is suggested that you add it in all emails so that contacts can notice it and record their preferences.
  1. Frame the content for your campaigns.
  2. Navigate to the footer. Click the Merge tag in the toolbar.

    merge tags

  3. Navigate to the Header and Footer section.
  4. Choose Lead Preference to place it in the footer.

    lead preference

Enable choosing preferred topics in signup forms 

You can let your contacts choose topics they prefer in your signup form. Select the list of topics available to choose from and include them in the signup form. 
You must use the long form template for this action.

To list topics in the signup form:

  1. Go to the Lead Generation tab from the Navigation Toolbar to the left and select Signup Forms.
  2. Click Create Form and give a name.
  3. Choose long form template.
  4. Click Topics under Fields. Enable the option Multiple Topic Selection.

    multiple topic subscription

  5. Drag and drop the desired topics onto the form.