A/B Test
Smarter Testing with Multi-Armed Bandit in Zoho PageSense
What is Multi-Armed Bandit (MAB)? Imagine you're at a bank of slot machines ("one-armed bandits"). Your goal is to maximize your winnings. A traditional A/B test would have you pull each lever 10,000 times before deciding which is best. A Multi-Armed ...
Declaring a winner in A/B (or Split URL) test in PageSense
Remember, A/B testing is not just about running tests and finding the winning variation for your web page, it is also about learning how different factors contributed to the win. Before implementing the highest winning design on your website, it's ...
Different experiment methods used in PageSense
Though A/B (or Split URL) testing appears simple—comparing one page against another, to see which performs better—figuring out whether your test results actually mean anything specific is complicated. And for marketers and business owners, ...
Create a Split URL test using advanced URL targeting options
Using URL targeting in the Split URL test allows you to pick the specific web pages where you want to run your experiment. This is useful for presenting experiment variants on a particular set of pages, defined by their match types, such as simple ...
Add and edit the background image in the variation
Having a relevant background image for your business site can help showcase your products and services in a visually appealing way and allow users to develop an instant connection with your brand. This could include displaying a relevant cover ...
Using container tags to choose the right element
While the PageSense visual editor does a reasonable job with its toolbar options and easy editing environment, the use of container tags will provide you the maximum flexibility to choose the right element that you want to edit or format on your ...
Apply formatting and styling changes to your variation
Sometimes, a simple way to improve the performance of a web page depends on making minimal changes to a variation in terms of design, layout, and content structure—for example, making the headline font bold in style to highlight your brand's message ...
Overview of the PageSense visual editor
Zoho PageSense comes with an attractive, redesigned visual editor interface that lets you create, edit, and format your web page contents to test your business hypothesis. It contains a diverse set of design tools that help you make both basic and ...
Create Split URL test with live query parameters
Using query parameters in the URL is the best way to understand where your traffic is coming from and it's indicated with a question mark which comes after your actual web address. On Zoho PageSense, you can set up split URL experiments that ...
Different types of tests: A/B and Split URL
What is an A/B test? A/B testing involves comparing the conversion rate of your original web page against the conversion rate of its variations. A variation is a modified version of your original web page. These modifications in A/B test variations ...
Filter and segment your A/B and Split URL test reports
All your A/B test and/or Split URL test reports will provide consolidated insights into your visitors' behavior. Dig deeper to find segment-specific test reports that can help you make tailored marketing decisions for specific audience segments and ...
Understand your A/B and Split URL test results
The A/B (and Split URL) test reports in PageSense give you both a quick glance at the overall success measure of your experiment, as well as in-depth visitor metrics for each variation, including the conversion rate, difference interval, ...
Run A/B (or Split URL) test for Google Adwords traffic
In PageSense's A/B and Split URL tests, in addition to the predefined set of target audience segments such as direct visitors, mobile or desktop visitors, and new or returning visitors, you can also create custom audience segments to target visitors ...
Create an A/B test using advanced URL targeting options
Run better A/B tests and create better user experiences on your website using advanced URL targeting. This feature can be used to target and show your variations to a specific or group of pages on your site with different URL match types. Also, you ...
Create and launch a Split URL test in PageSense
Use Split URL testing when you want to test multiple versions of your web page hosted on different URLs. This type of test is considered best when you notice several deficiencies in your existing page that might affect conversion. In such cases, it's ...
Add a custom event goal to your variation
A custom event goal is a slightly more advanced method of tracking every single behavior of a visitor on the page you are testing. This includes watching a video, submitting a form, completing a payment, or any other event that could not be tracked ...
Add an engagement goal to your variation
Creating engagement goals in A/B testing is another way to determine which version of your experiment performs better, and to get more engagement than your original site. This goal tracks any type of visitor behavior or interaction on your web page, ...
Add a time spent on page goal to your variation
On PageSense, you could setup Time Spent on Page goal in A/B testing to check whether the changes made to the variations have increased the average amount of time people spend on your web page. This type of goal tracks conversion as soon as a visitor ...
Add a revenue goal to your variation
PageSense allows you to measure the revenue generated on your website when your visitor performs a successful purchase or payment transaction on your A/B (and Split URL) experiment page. To track the revenue value for each variation of your ...
Add a page view goal to your variation
A page view goal in A/B testing lets you track conversions when a visitor lands on a specific page or set of pages. You can use advanced URL match types to track the goals on multiple pages. For example, if your goal is to check how many visitors ...
Add a link click goal to your variation
A/B testing in Zoho PageSense enables you to create 'Link Click' goals that lets you to test which location in your web page gets thee maximum click on links and conversion rate. In this goal type, you can track how many visitors clicked on the ...
Add a click on element goal to your variation
Once you are done optimizing your web page, you can test and track how many visitors clicked on an HTML element on your variation such as CTA buttons (Sign Up, Add to Cart, Download, etc.), menus, navigation bars, videos, images, and other elements ...
Different types of preset goals in A/B and Split URL test
Setting up goals on your A/B or Split URL pages is the best method to track visitor behavior and performance of each variation during your experiment. PageSense allows you to create different types of preset goals on your variation page to track ...
Make advanced changes to the variation using JS/CSS editor
Apart from making changes manually to the design and content on your variation page, you can also directly write your own custom Javascript and CSS code changes using the PageSense visual editor. This option will provide you the freedom to quickly ...
Add and replace a picture in a variation
Images on your landing and product pages are the best way to attract more eyes to your website. With PageSense visual editor, you can quickly upload, resize, and edit your images on the variation page to convey your brand's message effectively to ...
Edit static and dynamic content in an A/B test variation
Websites usually contain two types of elements: Static and Dynamic. When thinking about A/B testing your web pages, it is important to decide on the type of element you want to make changes to in order to test your hypothesis. A static element ...
Add a click-on-element goal to your variation
PageSense allows you to choose a specific element to the variation page and add a click-on-element goal to it in the visual editor. This method of setting element goals helps you track clicks on buttons such as signup, submit, or any CTA on your ...
Move, hide, or delete elements in the variation
Zoho PageSense lets you move, hide, or remove a page title, image, or any element from your variation page in the visual editor. This method of moving items to the appropriate location on your page can improve the visibility of objects to your users ...
Change the URL of a link in variation
Sometimes, you may want to replace or modify an existing URL link on your variation page to test if it performs better than your original page. This might involve adding redirection links that send visitors to your new products or services pages, or ...
Add and edit the HTML code of an element
Zoho PageSense's visual editor also allows you to add entirely new elements to your variations and make advanced changes to them for A/B testing. This includes adding the HTML code for elements such as text, images, audio files, or video files, ...
Add and edit text in a variation
Many A/B experiments involve making minor changes or updates to existing content on your website to help encourage users to take specific actions. This might include adding a catchy headline on your home page to briefly explain what your product ...
Create and launch an A/B test in PageSense
A/B testing helps you analyze and observe how one version of a web page performs alongside another in front of your audience. On Zoho PageSense, you can quickly create, edit, and launch different versions of your web page, and test which one version ...