Composing, publishing and scheduling posts - Frequently Asked Questions
How do I set up Custom Targeting on Zoho Social?
Facebook:
When you're creating a post on Facebook, you'll be able to target your posts to your audience in a particular country, or to those who speak a particular language. To create posts for a target audience:
- Click the Set Targeting icon in the bottom-left corner of the publishing window.
- Enter the countries you'd like to target your post to
- Click Set.
LinkedIn:
Whether you're reaching out to your audience in a particular location, or those who are performing specific job functions. Post Targeting helps you direct your posts to the right audience on your LinkedIn Company page. To target your posts to a specific set of audience:
- Select the LinkedIn company page icon from the Publishing window
- Click the Set Targeting icon, and type in Location, and the job functions of your audience you'd like to target your post to.
- Click Set.
Targeted Publishing is available only when you're publishing content on a Facebook page, or a LinkedIn Company page. Your post must target at least 300 followers on LinkedIn
Can I customize my posts for a specific geographical location?
Yes, posts on Facebook and LinkedIn can be targeted to specific locations while scheduling or publishing.
After inputting the content, select 
in the publishing window.. This 'set-targetting' button helps you localize your audience, and will be posted specifically for that demography
- For Facebook, the set-targetting will help you customize the demography based on country/countries.
- For LinkedIn, the set-targetting will help you customize the content and post it to specific countries and job-profile-based demographies.
Can I publish posts with emojis via Zoho Social?
Yes, you can add emojis to your post. Here's how you can do that:.
While composing a post or comment, press the Emoticon at the bottom of the text box then select an emoji to add it to your cursor location or you can use the keyboard shortcut (:) to add emojis.
A pop-up box will display your frequently-used emojis on top of the emoji menu. You can view up to 40 of your most-used emojis in the Frequently Used section.
You can add emojis from all text boxes on Zoho Social.
Can I add location for all the social channels I connect on Zoho Social?
You can add your store or business location to your posts on Facebook, Instagram easily from the Zoho Social web, Android and iOS mobile applications.
To add location to your post:
1. Click on the New Post button on your Dashboard.
2. Type out the content for your post and click the Add Location icon.
3. Now, type in the location you want to add or select one from the list of suggested locations by Zoho Social, based on your current location.
4. Finally, hit the Add button.
4. Finally, hit the Add button.
Make sure to turn on your browser location for Zoho Social to detect your current location.
Why am I not able to add location for the X(formerly known as Twitter) post I create on Zoho Social?
You will not be able to add a location to your X posts through Zoho Social because of API restrictions by X. You will still be able to add a location directly from your X account.
Can I view the video within Zoho Social - for instance, in the Published Posts or Drafts section?
Yes, you can! You can preview any supported media content from within the app.
Can I @mention profiles and pages on Zoho Social?
Yes, you can tag pages and profiles when you're posting from Zoho Social, both from the web as well as the Android and iOS devices. We currently support tagging for Facebook, X, LinkedIn and Instagram. Follow these steps when you're tagging users on each network from your Publishing window:
- Facebook: To tag or @mention Facebook Pages, use the '@' symbol followed by the name of the Facebook Page. A drop-down will display all the matching page suggestions for you to choose the right one. Select the correct page from the drop down, and click Done. Your tag will then appear on the Publishing window.
- X: To mention X profiles in your posts, use the '@' symbol followed by the exact username and matching suggestions will appear in the drop-down for you to choose from. Once you select the correct profile and click Done, your tag will appear on the Publishing window.
- LinkedIn: To tag or @mention LinkedIn Pages, use the '@' symbol followed by the name of the Page. A drop-down will display all the matching page suggestions for you to choose the right one. Select the correct page from the drop down, and click Done. Your tag will then appear on the Publishing window.
- Bluesky: To tag or @mention Bluesky Profiles, use the '@' symbol followed by the name of the profile. A drop-down will display all the matching page suggestions for you to choose the right one. Select the correct page from the drop down, and click Done. Your tag will then appear on the Publishing window.
- Instagram: You can tag Instagram Profiles in your post. However, matching suggestions will not appear when you use the @ symbol followed by the username. So, make sure you mention the correct username while tagging an Instagram profile.
When you're trying to tag a profile across all the mentioned social media channels from the web application at the same time, the username that you've tagged in the last selected network will be passed on to Instagram automatically. For example, if you're tagging @Zylker on LinkedIn, the profile with the same username will be searched for in Instagram and will be tagged if it exists. If it is not present, the tag will simply appear as text in the caption.
Whereas, when you're doing this from the Zoho Social mobile application, you will be able to edit the tag for Instagram manually and tag the right profile.
You cannot @mention profiles and pages for YouTube and Google Business Profile.
Can I choose different images for my post's preview before I publish the post?
Yes, you can. While posting images from the Customize content window, you can choose to share different images on different social channels by clicking on the individual social network's icon and then adding the image files according to each network's guidelines. The limitations are as follows:
Facebook - Up to 10 images or 1 video
Instagram - Up to 10 images and videos
LinkedIn - Up to 9 images or 1 video
Threads - Up to 10 images and videos
TikTok - Up to 10 images or 1 video
You can also choose the first image of the post to be a different image for each network by dragging-and-dropping the required image as the first image of the post in each network's window.
Is the selected scheduled date and time applicable to all my social channels when I publish?
Yes, it is. The schedule that you choose will apply to all the selected social channels. You cannot customize the scheduled date and time to post across different social channels. In case you need posts to go out at different times, you can do this by creating separate posts for each channel.
What are the posting limits for each of the social channels supported on Zoho Social?
The posting limits outlined in the below table are based on the individual social network's guidelines and aren't imposed from Zoho Social.
Social Network | Maximum posting limits |
Facebook | 40 in 24 hours |
| X | 200 in 15 minutes (or) 300 in 2 hours |
Instagram | 50 in 24 hours |
Threads | 250 in 24 hours |
YouTube | 20 in 24 hours |
Google Business Profile | 50 in 24 hours |
TikTok | 6 per minute (or) 15 in 24 hours |
LinkedIn Profile and Page | 50 in 24 hours |
Pinterest | 30 requests per minute |
Mastodon | 300 in 5 minutes (without media) 30 in 30 minutes (with media) |
Bluesky | 100 in 24 hours (with image) 25 video posts in 24 hours (Maximum total upload size per day = 25 GB) |
- A day (or) 24 hours is calculated from the time of the first post.
- Posts on X include new posts and reposts.
- Requests on Pinterest include requests sent for pin creation, edition, deletion, board creation and viewing the boards.
Can I publish posts with GIFs from Zoho Social?
Yes, you can upload the GIF either by choosing it directly from your desktop or computer, or from Giphy in the Media Library.
When publishing to X, Facebook, LinkedIn and Pinterest, you can choose to either add multiple static images in the supported formats, a video, or a single GIF. The size of the GIF you upload should be within a maximum of 5 MB for X, 15 MB for Facebook, and 20 MB for Pinterest. There is no limit in the size while uploading to LinkedIn.
Although you'll be able to upload GIFs to Instagram Business Profile and Bluesky Profile, we do not recommend you to try it since they publish GIFs as static images.
What are the character limits for different social networks?
The following are the character limits for each one of the social networks as defined by the respective network:
| Social Channels | Character Limit |
| Facebook Page | 63,206 |
| X Profile X Premium accounts | 280 25000 |
| LinkedIn Page | 3000 |
| LinkedIn Profile | 3000 |
| Google Business Profile | 1,500 |
| Instagram | 2,200 |
| Threads | 500 |
Mastodon Channel | Server based |
Pinterest Profile | 500 |
I can see a 'posted by Zoho Social' tag next to my published posts. How do I remove it?
The posts which are published via Zoho Social will carry a 'published by Zoho Social' tag while looking at published posts window (on Zoho Social). However, this 'published by Zoho Social' tag in the published post will be visible only to the members who manage the page/profile & not to the general public viewing the post on a social network.
Can I publish posts with videos from Zoho Social?
Yes, you can publish posts with videos for most of the channels on Zoho Social including Facebook, Mastodon, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Threads and Bluesky.
You just have to upload the video to the compose window by clicking Attach media icon, and then post to the desired channels.
What happens to all my scheduled posts when I have to reconnect/reauthenticate my social channels?
All your scheduled posts will not be published across the concerned social channel(s) until you reconnect your social channel(s) on Zoho Social. However, once you re-connect your social channels, posts for which the schedule time has not expired yet will be published as per their schedule. Posts for which the schedule time has expired will be moved to the Unpublished Posts section as Failed Posts.
Here's how you can reschedule the Failed Posts:
- Go to the Unpublished Posts section under the Posts tab to find the Schedule again button right next to the post.
- Click on the Schedule again button to see the post window appear along with the content of the post.
- You can edit the post, if required, or go ahead and schedule the post for a date and time that matches your preference.
You can also publish the post right away by selecting the Retry option. Similarly, you can also find unpublished posts from the filtered view in the 'Publishing Calendar' under the 'Posts' Tab and reschedule or publish the post immediately to your social channels.
Here's how you can reconnect/reauthenticate your social channels:
1. Click on 'Settings'
2. Click on 'Social Channels'
3. Click on 'Re-authenticate'/'Reconnect' near the required social channel and follow the prompts.
Can I publish my posts simultaneously on all social channels?
Yes, you can publish simultaneoulsy to all social channels across all your brands. You just have to ensure that you are following the media and character guidelines for each added channel.
Is there a way to edit posts that are already published via Zoho Social?
Published posts cannot be edited from within Zoho Social.
The posts have to be edited directly from each social channel's Page/Profile.
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