How to set UTM parameters on Zoho Social?

1. Click on the New Post button on your dashboard.

2. Type the content for your post and paste the URL you want to track the traffic for.

3. Now, click on the Add UTM Parameters icon and include the utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

These UTM parameters can be auto-filled from the Publishing preferences section under the Settings tab.

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Related Articles
UTM Tracking
UTM parameters are simple text-codes attached to any URL to track data about website visitors and traffic sources. The data can be filtered out in the Google Analytics tool by specifying the source, medium, and campaign name for any UTM embedded link ...
What is 'Social Network' under the utm_source parameter?
Under the utm_source parameter there are two possible preferences to choose from: Social Network or Custom Value. When you select your preference as Social Network, Zoho Social automatically sets the value of the parameter to reflect the name of the ...
How many custom parameters are allowed?
You can include a total of 6 parameters when you enable UTM tracking for the posts you choose to publish via Zoho Social.
What is a utm_source?
A UTM source is a social media platform like Google, Facebook, Twitter, LinkedIn, Instagram from where your website traffic comes from. For example: utm_source= Google
What is a utm_medium?
A UTM medium is a parameter that tracks the type of traffic that your visitor is from—it organizes traffic as organic, paid, email, social media etc. For example: utm_medium= social