URL Tracking - Frequently Asked Questions
Why is it important to enable URL tracking under Publishing Settings?
If you choose to enable URL tracking under Settings, UTM parameters will be automatically included in any URL you paste on the Publishing Window while you create your post—without you having to set the parameter each time you add a URL to publish.
What happens if I turn off the URL tracking from Publishing Settings?
You will still be able to add UTM parameters manually on the compose window even if you have turned off the toggle button for URL tracking under Settings. To add UTM parameters manually from the publishing window,
1. Click on the New Post button on your Dashboard.
1. Click on the New Post button on your Dashboard.
2. Type in the content for your post and copy-paste the URL you want to add the UTM parameters for.
3. Now, click URL Properties icon.
4. Fill out the following details: the utm_source, utm_medium, utm_campaign, and utm_content, and add any custom parameters you want.
3. Now, click URL Properties icon.
4. Fill out the following details: the utm_source, utm_medium, utm_campaign, and utm_content, and add any custom parameters you want.
5. Click Apply.
To learn how to do this step-by-step, check out our user guide on UTM tracking.
How to set UTM parameters on Zoho Social?
To add UTM parameters manually from the publishing window,
1. Click on the New Post button on your Dashboard.
1. Click on the New Post button on your Dashboard.
2. Type in the content for your post and copy-paste the URL you want to add the UTM parameters for.
3. Now, click URL Properties icon.
4. Fill out the following details: the utm_source, utm_medium, utm_campaign, and utm_content, and add any custom parameters you want.
3. Now, click URL Properties icon.
4. Fill out the following details: the utm_source, utm_medium, utm_campaign, and utm_content, and add any custom parameters you want.
5. Click Apply.
These UTM parameters can also be auto-filled from the Preference section under the Settings tab.
What is a utm_source?
A UTM source is a social media platform like Google, Facebook, Twitter, LinkedIn, Instagram from where your website traffic comes from.
For example: utm_source= Google
What is a utm_medium?
A UTM medium is a parameter that tracks the type of traffic that your visitor is from—it organizes traffic as organic, paid, email, social media etc.
For example: utm_medium= social
What is a utm_campaign?
A UTM campaign is a parameter that can be used in case you want to filter out your data based on a specific campaign name with which the user came via to your website. This helps understand which campaign generated traffic to a specific URL.
For example: utm_campaign= zylker2021
A maximum of 20 characters can be used while you give in the campaign name.
What is a utm_content?
A UTM content is a parameter that helps you track down a specific link from which your visitor came from, when you have a couple of links pointing to the same URL.
For example: utm_content= testlink
For example: utm_content= testlink
What is 'Social Network' under the utm_source parameter?
Under the utm_source parameter there are two possible preferences to choose from: Social Network or Custom Value. When you select your preference as Social Network, Zoho Social automatically sets the value of the parameter to reflect the name of the social channel that you're posting/scheduling to.
You will also be able to preview the URL to be tracked every time you set up your UTM parameters
How many custom parameters are allowed in URL tracking?
You can include a total of 6 parameters when you enable UTM tracking for the posts you choose to publish via Zoho Social.