What is 'Social Network' under the utm_source parameter?

Under the utm_source parameter there are two possible preferences to choose from: Social Network or Custom Value. When you select your preference as Social Network, Zoho Social automatically sets the value of the parameter to reflect the name of the social channel that you're posting/scheduling to.

You will also be able to preview the URL to be tracked every time you set up your UTM parameters

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Related Articles
UTM Tracking
UTM parameters are simple text-codes attached to any URL to track data about website visitors and traffic sources. The data can be filtered out in the Google Analytics tool by specifying the source, medium, and campaign name for any UTM embedded link ...
What is a utm_source?
A UTM source is a social media platform like Google, Facebook, Twitter, LinkedIn, Instagram from where your website traffic comes from. For example: utm_source= Google
What is a utm_medium?
A UTM medium is a parameter that tracks the type of traffic that your visitor is from—it organizes traffic as organic, paid, email, social media etc. For example: utm_medium= social
How to set UTM parameters on Zoho Social?
1. Click on the New Post button on your dashboard. 2. Type the content for your post and paste the URL you want to track the traffic for. 3. Now, click on the Add UTM Parameters icon and include the utm_source, utm_medium, utm_campaign, utm_term, and ...
What is a utm_content?
A UTM content is a parameter that helps you track down a specific link from which your visitor came from, when you have a couple of links pointing to the same URL. For example: utm_content= testlink