Why is it important to enable URL tracking under Publishing Settings?

If you choose to enable URL tracking under Settings, UTM parameters will be automatically included in any URL you paste on the Publishing Window while you create your post—without you having to set the parameter each time you add a URL to publish.

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Related Articles
UTM Tracking
UTM parameters are simple text-codes attached to any URL to track data about website visitors and traffic sources. The data can be filtered out in the Google Analytics tool by specifying the source, medium, and campaign name for any UTM embedded link ...
What happens if I turn off the URL tracking from Publishing Settings?
You will still be able to add UTM parameters manually on the Publishing window even if you have turned off the toggle button for URL tracking under Settings. To add UTM parameters manually from the publishing window, 1. Click on the New Post button ...
How to set UTM parameters on Zoho Social?
1. Click on the New Post button on your dashboard. 2. Type the content for your post and paste the URL you want to track the traffic for. 3. Now, click on the Add UTM Parameters icon and include the utm_source, utm_medium, utm_campaign, utm_term, and ...
What is a utm_content?
A UTM content is a parameter that helps you track down a specific link from which your visitor came from, when you have a couple of links pointing to the same URL. For example: utm_content= testlink
Can you shorten a link that contains UTM parameters?
Yes! Zoho Social automatically shortens the link you paste on the Publishing Window, using the default link shortening service zurl or via bit.ly if you have connected your account to Zoho Social, from the Publishing Preferences Settings.