A destination is the landing page that opens when someone interacts with a TouchPoint mode, such as tapping an NFC card, scanning a QR code, or clicking a short link. Every touchpoint must have one destination assigned to it at any time.
Currently, Zoho TouchPoint offers 11 destination types. This article covers the six most feature-rich destinations in detail. The remaining five, Website URL, vCard, App Download, Instant Message, and Instant Email, are covered in the Simple Destinations article.
| Destination | Best for | Zoho integration |
|---|---|---|
| Profile [Pro] | Networking, digital identity, personal branding | Zoho CRM (via Exchange Contact) |
| Lead Magnet Form [Pro] | Lead generation from any touchpoint | Zoho CRM, Zoho Bigin, Zoho Campaigns |
| Zoho Forms [Free] | Using a form you already built in Zoho Forms | Zoho Forms |
| Appointment Form [Free] | Booking meetings and consultations | Zoho Bookings |
| Survey Form COMING SOON | Feedback, NPS, research | Zoho Survey |
| Link Page [Free] | Multi-link landing pages, social bios | Zoho LinkThread |
NOTE
Destinations are dynamic. You can change which destination a touchpoint points to at any time on all editions, without reprinting or resharing the mode. Each change creates a new version tracked separately in analytics.
NOTE
Pro destinations are destination types that collect or exchange data. You can identify them by the Pro label on their card in the destination selector. Each Pro destination you create counts individually toward your plan's limit (25 on Standard, 200 on Enterprise, 600 on Ultimate). All other destinations can be created without a count limit, subject only to your plan's storage allowance. New destinations will be added over time; the Pro label in the product is always the definitive indicator of which ones count toward your limit.
A Profile is a rich, mobile-optimized landing page that goes beyond a traditional contact card. It can display your bio, photo, company, role, social links, embedded videos, downloadable PDFs, and multiple CTA buttons, all in one page that people access after tapping or scanning your touchpoint.
A Profile is the most popular destination for in-person networking. Unlike a vCard, which only shares contact information, a Profile lets you tell your story, showcase your work, and give people multiple ways to take action from a single tap, including saving your contact, booking a meeting, and exchanging details.
Profile vs. vCard
A vCard shares contact info only. A Profile adds media, bio content, and fully configurable CTA buttons on top of contact info.
Profile vs. Link Page
A Link Page is for multi-link navigation. A Profile is for personal identity. It centers on who you are, not just where to go.
Most profile templates come pre-configured with two CTA buttons, Save Contact and Exchange Contact. These are the recommended setup for networking and are ready to use as soon as you pick a template.
| Button | What it does | Where the data goes |
|---|---|---|
| Save Contact | Works like a vCard. When a visitor taps this button, your contact details are downloaded directly to their phone's contacts app. No sign-up or app required on their end. | Nothing is collected; this is outbound only. Your details go to them. |
| Exchange Contact | Opens a quick contact form on the visitor's phone. They fill in their name, email, phone, and any other fields you've configured, and submit it. | Submissions are collected in the Exchange Contact module inside your Zoho TouchPoint account. From there, you can review records and push selected contacts to Zoho CRM. |
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The Save Contact and Exchange Contact combination is the most effective networking setup. Your contact goes to them and their contact comes to you, all in a single tap. This is why it's the default on most profile templates and is strongly recommended to keep enabled.
NOTE
If you prefer a profile without these buttons, for example a purely informational page, you can select a profile template that does not include CTA buttons during the template selection step. This is not recommended for networking use cases.
🤝 Sales networking
NFC card at a conference, pointing to a Profile with Save Contact, Exchange Contact, and a Book a Meeting button.
🎨 Freelancer portfolio
QR code on business stationery, pointing to a Profile with a PDF portfolio, YouTube showreel, and a "Hire Me" booking button.
🏥 Healthcare provider
NFC card in a clinic, pointing to a Profile with a bio, services overview, and a "Book Appointment" CTA.
🎤 Speaker or trainer
QR code on event slides, pointing to a Profile with a bio, embedded talk video, and a "Get in Touch" lead form.
A Lead Magnet Form is a customizable form that captures visitor information, including name, email, phone, company, and more. All submissions are stored in the Lead Magnet Records module inside Zoho TouchPoint, where you can review them and push selected records to Zoho CRM when ready.
Lead Magnet Forms are designed to be lightweight and fast. Visitors can fill them in within seconds on their phone, immediately after tapping your NFC card at a trade show or scanning a QR code on a billboard.
| Field type | Use it for |
|---|---|
| Single Line / Multi Line | Short or long text answers |
| Name | First and last name (split fields) |
| Email address, validates format automatically | |
| Phone | Mobile or work phone number |
| Number / Decimal | Numeric inputs |
| Address | Full postal address (multi-part) |
| Date / Time / Date-Time | Date or time pickers |
| Month-Year | Month and year selector |
| Dropdown | Single selection from a list |
| Decision Box / Checkbox | Yes/No or multi-select options |
| Multiple Choice / Radio | Single selection from multiple options |
| Website | URL input |
| Currency | Monetary value input |
| File Upload | Document or image upload |
| Audio/Video Upload | Media file upload |
| Image Upload | Image file upload |
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Keep forms short for physical touchpoints like NFC cards and QR codes, at a maximum of 3 to 5 fields. Name, Email, and Phone are usually sufficient to start a follow-up. Longer forms work better for dedicated landing pages.
Form submissions are not sent directly to Zoho CRM at the point of submission. Instead, all records are first collected in the Lead Magnet Records module inside your Zoho TouchPoint account, where you can review them before deciding which ones to push to CRM.
The selected records will then be created as new records in Zoho CRM. Records already pushed are marked accordingly so you don't create duplicates.
NOTE
This two-step approach, collecting in TouchPoint first and then pushing to CRM selectively, gives you control over what enters your CRM. You can filter out incomplete or low-quality submissions before they reach your pipeline.
For advanced form features, a prompt inside the form builder will guide you to Zoho Forms.
📋 Trade show lead capture
QR code on a booth standee, pointing to a Lead Magnet Form. Submissions are collected in Lead Magnet Records, reviewed, and pushed to Zoho CRM.
🏗 OOH advertising
QR code on a billboard or newspaper ad, pointing to a lead form for callback requests or quote enquiries, collected in TouchPoint for follow-up.
📦 Product packaging
QR code inside a product box, pointing to a warranty registration form. Records are stored in TouchPoint and selectively pushed to CRM.
🤝 Networking exchange
An Exchange Contact button on a Profile, opening a quick form. Submissions are collected in the Exchange Contact module in TouchPoint.
The Zoho Forms destination lets you use a form you have already built in Zoho Forms as your landing page. Instead of creating a new form inside TouchPoint, you connect your Zoho Forms account and pick an existing form.
NOTE
Where submissions are stored. This is the key difference from a Lead Magnet Form. Responses to a Zoho Forms destination stay in your Zoho Forms account. They are not stored in TouchPoint and do not appear in the Lead Magnet Records module. TouchPoint reports surface-level engagement only, such as how many people visited the form.
Use Zoho Forms when
You already have a form built in Zoho Forms, need its advanced field types, logic, or workflows, and want responses to stay in your Zoho Forms account.
Use a Lead Magnet Form when
You want submissions collected inside TouchPoint, visible in Lead Magnet Records, so you can review them and push selected records to Zoho CRM.
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A Zoho Forms destination does not count toward your plan's Pro destination limit, because the form and its responses are hosted in Zoho Forms rather than in TouchPoint. A Lead Magnet Form does count, because it collects and stores data inside TouchPoint.
📋 Existing registration form
An event QR code pointing to a Zoho Forms registration form your team already maintains, with responses staying in Zoho Forms.
📝 Complex application form
An NFC card or short link pointing to a multi-page Zoho Forms application that uses conditional logic and file uploads.
🔄 Shared team form
One Zoho Forms form reused across several touchpoints, so all responses are collected in a single place.
An Appointment Form is a booking page that shows your real-time availability and lets people schedule a meeting with you directly, without email back-and-forth. Available times are shown automatically in the visitor's local time zone.
The built-in Appointment Form in TouchPoint is a lightweight, quick-setup booking page suited for simple scheduling needs. For advanced features, such as paid appointments, team scheduling, and multi-service bookings, users are guided to Zoho Bookings.
NOTE
When a visitor books a slot, the appointment is automatically added to your connected calendar. Available times are always displayed in the visitor's local time zone, so no manual conversion is needed.
The built-in Appointment Form covers simple one-to-one scheduling. If you need any of the following, the form builder will prompt you to use Zoho Bookings:
Your Zoho Bookings page URL can be used as the CTA Redirection on any button, or set as a Website URL destination on any TouchPoint mode, so you still benefit from TouchPoint's scan tracking and analytics.
💼 Consultant networking
An NFC card or QR code pointing to an Appointment Form, so prospects can book a discovery call instantly after meeting you.
📱 Social media bio
A short link in an Instagram or LinkedIn bio pointing to an appointment booking page, so followers can schedule a session.
🏥 Healthcare and wellness
A QR code in a waiting area or on signage pointing to a quick appointment form, to book the next available slot.
💻 Sales demo scheduling
An email signature CTA button pointing to an Appointment Form, so prospects can self-schedule a product demo.
A Survey Form lets you collect structured feedback, run NPS surveys, or gather customer insights directly from any TouchPoint scan. It is ideal for post-purchase, post-event, or in-venue feedback collection.
IMPORTANT
Coming soon. The Survey Form destination is shown in the destination selector but is not yet selectable. The steps below describe the intended behaviour and will apply once it is released.
| Field type | Best for |
|---|---|
| Rating Scale | NPS, satisfaction scores (for example, 1 to 10) |
| Multiple Choice / Radio | Single-answer questions |
| Checkbox | Multi-select options |
| Dropdown | Category selection |
| Multi Line Text | Open-ended comments and feedback |
| Decision Box | Yes/No questions |
| Optional contact info for follow-up |
All survey responses are collected and visible in the Analytics section of TouchPoint. Reports can be exported as CSV, PDF, or Excel.
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For touchpoint-based surveys, keep it to 3 to 5 questions maximum. Visitors scanning a QR code on a receipt or restaurant table are unlikely to complete a lengthy form. Use open-ended questions sparingly; one comment box at the end is usually enough.
The built-in Survey Form is designed for quick, lightweight surveys. If you need any of the following, use Zoho Survey and link to it via a Website URL destination:
Paste your Zoho Survey URL into the Website URL destination or use it as a CTA button. TouchPoint will still track the scan that led to it.
🍴 Restaurant feedback
A QR code on a table tent or receipt pointing to a three-question satisfaction survey with an NPS rating.
🎪 Post-event feedback
A QR code destination switched to a Survey Form after the event ends, with no reprint needed.
🛍 Product feedback
A QR code on product packaging pointing to a brief product experience survey that feeds into analytics.
🏢 Service counter
A QR code at a service desk or counter pointing to a real-time customer satisfaction rating.
A Link Page is a mobile-optimized landing page that hosts multiple links in one place, similar to Linktree. It's ideal for social media bios, campaign hubs, or any situation where you want to direct people to several different resources from a single touchpoint.
NOTE
Zoho TouchPoint's Link Page is built in collaboration with Zoho's LinkThread service. Basic Link Page features are available directly within TouchPoint. For advanced features like scheduled link visibility, additional themes, and deeper analytics, users are prompted to access LinkThread.
| Button type | What it does |
|---|---|
| Social Links (Native) | Add social platform icons (Facebook, Instagram, LinkedIn, YouTube, X, and others) with your profile URLs. Displayed as icons in a row. |
| URL Buttons | Standard link buttons with a label and URL, for example "Visit our website", "View our menu", or "Download our app". |
| Featured Media | Embed a YouTube or Vimeo video directly on the page. |
| Featured Text | Add a text block or headline between link buttons. |
| Advanced Buttons | Buttons linked to a TouchPoint destination, for example "Book a call" linked to your Appointment Form, or "Get a quote" linked to your Lead Magnet Form. |
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Use Advanced Buttons to make your Link Page action-oriented, not just a list of links but a hub where visitors can book, enquire, and engage, all from one page. For example, a travel company's Link Page could have gallery buttons, a YouTube tour video, a "Browse Packages" URL button, and a "Book a Consultation" Appointment Form button.
📱 Social media bio
A short link in an Instagram or LinkedIn bio pointing to a Link Page with all your key destinations in one place.
✈ Campaign hub
A QR code in print advertising pointing to a Link Page for a travel company, with packages, video, and a "Book a Call" button.
🎤 Speaker page
A QR code on event materials pointing to a Link Page with a talk video, bio, upcoming events, and a booking button.
🏢 Storefront QR
A QR code on a shop window pointing to a Link Page with opening hours, product catalogue, WhatsApp chat, and a Google Maps link.
NOTE
The remaining five destinations, Website URL, vCard, App Download, Instant Message, and Instant Email, are covered in the "Destinations - Part II" article.