This article covers the five simple destination types in Zoho TouchPoint. Unlike the destinations covered in the Destinations - Part I article, these are quick to set up and designed for straightforward actions, such as redirecting to a webpage, sharing contact details, directing to an app store, or opening a messaging app.
| Destination | What it does | Type | Setup time |
|---|---|---|---|
| Website URL | Redirects to any webpage you choose | Free | Under 1 minute |
| vCard | Lets people save your contact details to their phone | PRO | 2 to 3 minutes |
| App Download | Routes to the correct app store based on the visitor's device OS | Free | Under 1 minute |
| Instant Message | Opens a pre-filled native SMS or WhatsApp chat | PRO | Under 1 minute |
| Instant Email | Opens a compose window with your email pre-filled | PRO | Under 1 minute |
NOTE
Pro destinations count individually toward your plan's destination limit (25 on Standard, 200 on Enterprise, 600 on Ultimate). Free destinations can be created without limit, subject only to your plan's storage allowance. Look for the Pro label on destination cards in the selector to identify which type applies.
The Website URL destination redirects anyone who taps, scans, or clicks your touchpoint directly to a webpage of your choice. It is the simplest destination, with no design required, just a URL.
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Website URL is the most flexible destination. It works with any tool, platform, or page. If you already have a booking page on Calendly, a form on Typeform, or a product page on Shopify, you can use them as TouchPoint destinations instantly without rebuilding anything.
🏠 Company homepage
A QR code on printed materials pointing to your company website, for visitors who want to learn more.
📦 Product page
A QR code on product packaging pointing to a specific product page with specifications, reviews, and add-to-cart.
🎥 Video or demo
An NFC card at an event pointing to a YouTube product demo or explainer video.
📰 Campaign landing page
A QR code in a print ad pointing to a dedicated campaign landing page with offer details and a CTA.
A vCard destination lets people save your contact details directly to their phone's contacts app with a single tap, no typing required. It creates a standard VCF (Virtual Contact File) that works with all smartphones.
NOTE
A vCard is a one-way exchange. Your contact details go to the visitor, but you receive nothing in return. If you want to collect the visitor's details as well, use a Profile destination with an Exchange Contact button, or a Lead Magnet Form.
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You can update your vCard details at any time, such as if your phone number or job title changes. The update will apply immediately to all touchpoints using that vCard. No reprinting or resharing required.
| Feature | vCard | Profile |
|---|---|---|
| Saves your contact to their phone | ✓ Directly | ✓ Via the Save Contact button |
| Collects their contact in return | ✗ | ✓ Via the Exchange Contact button |
| Rich bio, media, and links | ✗ | ✓ |
| Multiple CTA buttons | ✗ | ✓ |
| Setup complexity | Simple: fill in fields | More involved: template plus design |
| Best for | Quick contact sharing only | Networking with full engagement |
📇 Quick contact share
An email signature CTA pointing to a vCard, so email recipients can save your number without typing.
🏷 Product label
A QR code on a product or package pointing to a vCard with your support or sales contact.
🪂 Digital Card backup
A Digital Card with a vCard destination, so visitors scan and save your contact directly from your phone screen.
🤝 Simple networking
An NFC card at a casual meeting pointing to a vCard, for a frictionless tap-to-save experience.
The App Download destination automatically routes the visitor to the correct app store based on the device they are using: Google Play Store for Android devices and Apple App Store for iOS devices. The visitor lands directly on your app's store listing, ready to download.
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App Download is one of the best uses of a QR code on physical product packaging. When a customer unboxes your product and scans the code, they land directly on your app listing, with no searching required. The device-detection routing means one QR code works for all your customers regardless of whether they use Android or iOS.
📦 Product packaging
A QR code inside a product box pointing to an App Download destination, directing customers straight to your app to register or get started.
🍕 Restaurant and retail
A QR code on a table, counter, or receipt pointing to your order or loyalty app download, bypassing marketplace commissions.
📢 Marketing campaigns
A QR code on posters, flyers, or OOH advertising pointing to your app store listing with a clear download CTA.
🎪 Events
A QR code on event signage or a badge pointing to an event companion app download for schedules, maps, and networking.
The Instant Message destination opens a messaging app on the visitor's phone with your phone number and a pre-written message already filled in. The visitor simply hits send, with no typing and no searching for your contact. It supports both native SMS and WhatsApp.
| Feature | Native SMS | |
|---|---|---|
| Works on all phones | ✓ Universal | Requires WhatsApp installed |
| WhatsApp account needed (sender) | Not required | Your number must be WhatsApp-registered |
| Business API needed | Not required | Not required, uses a standard deep link |
| Message formatting (bold, emoji) | Basic | Rich |
| Best for | Broadest compatibility | Audiences likely to use WhatsApp |
NOTE
WhatsApp uses Meta's standard wa.me/[number] deep-link format to open the chat. No WhatsApp Business API account is required. This works with any standard WhatsApp-registered number.
🏪 Retail storefront
A QR code on a shop window opening a WhatsApp chat for enquiries, even when the store is closed.
🤝 Networking
An NFC card at a conference opening an instant WhatsApp message, so new contacts can reach you immediately.
🛠 Customer support
A QR code at a service counter opening a WhatsApp chat pre-filled with "Hi, I need help with my order".
📋 Service businesses
An NFC card or QR code opening a WhatsApp enquiry for quotes, bookings, or questions.
The Instant Email destination opens the visitor's native email app with your email address already filled in the To field. The visitor can write their message and send immediately, with no need to type or copy your email address.
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Use a pre-filled subject line to make inbound emails from touchpoints easy to filter and track in your inbox. For example, a QR code on your trade show stand could pre-fill the subject as "Trade Show Enquiry - [Event Name]". This makes it immediately clear where the lead came from without any manual tagging.
IMPORTANT
Instant Email opens the visitor's native email app. If the visitor has not set up an email app on their phone, the link may not open. For contexts where most of your audience is likely to be on mobile without a configured email app, Instant Message (WhatsApp) is a more reliable alternative.
🖨 Printed stationery
A QR code on letterhead, a business card, or a brochure opening an instant email compose window with your address pre-filled.
✉ Email signature
A CTA button in an email signature pointing to a secondary email address or a department inbox for specific enquiry types.
🏢 Office signage
A QR code at reception or in meeting rooms opening an instant email to the relevant contact or department.
🎪 Event follow-up
An NFC card at an exhibition opening an instant email pre-filled with an event-specific subject line for easy tracking.