3 simple strategies to create an effective email marketing campaign

Did you know that emails existed even before WWW (World Wide Web) was born? people would send emails without internet via rotatory phones during that time. But today, we know that we can store emails on cloud and is the centre of our communication with clients, businesses, and internal consumption. Developing the right email marketing strategies helps increase open rates, deliverability, and build long-lasting relationships. 

Even though the golden strategy "Word of Mouth", was considered to be the most effective way to earn your customers trust, emails on the other hand, when personalised, and used in collaboration with other communication tools such as CRM, can create an even greater impact. As technology evolves with the boom of the internet, catching people's attention is not an easy job. In 2020, over 306 billion emails are sent per day worldwide says Statista. What if even in this clutter, you can make your emails stand out by implementing a three-pillar strategy? Let's look at what makes the three pillars:

 

Segmentation​

Audience segmentation is categorizing or dividing your audience into smaller segments, and sending them contextually relevant emails at the right time based on the criteria including demography, geography, user interest, purchase history, and more. Also, analysing their behavioural activities can increase the overall performance of your email deliverability. The activities to look for includes the following:

• How frequently do the recipients open your emails? 
  
• When was the last time they saw your email? 
  
• How much time does it take for them to click an email?  
  

Analysing these metrics helps you to understand and segment your audience effectively.

 

Personalization

Email personalisation is an effective marketing strategy that uses the information of the audience to send targeted emails. It pays individual attention to the audience and doesn't make it feel automated. Personalized subject line alone can boost 50% of the email open rate. Using a dynamic and relevant subject line can have a significant effect on the open rate. 

For instance: Let's say you want to send a follow-up email thanking the participants for attending your meetups. Instead of sending them "Thank you for attending XYZ meetups", you can say, "Great meeting you at XYZ meetups last week", which would captivate the participant, and the chances of opening the email are high. Bombarding people with too many emails might mark you as spam. Also, ensure you lead the email to a call-to-action. Take some time to create personalized emails.

 

Data Analysis​

Once the campaigns are sent to the target audience, how often do you measure the data? Possibly a day after the campaign to see the open rates? You'd then move on to the next campaign. We miss measuring the crucial parameters such as conversion rate, click-through rate, list growth rate, and email share that could improve  the overall ROI of the campaign. As the saying goes "what goes unmeasured, goes unmanaged", so it is important to consider each metric and analyze them to understand why someone opts out of our mailing list.

 

Sending targeted, personalised emails with frequent data analysis can improve the overall yield of your email marketing campaigns. Now, it's your turn. Comment below  with your email marketing campaign strategies to help others scale their email marketing efforts.

• Topic Participants

• Shaveethira G

• Sticky Posts

• 10 simple e-commerce marketing tips to boost sales

  Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

• Marketing in a post COVID-19 world!

  Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

• Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

  According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

• How Zylker doubled their webinar registrations!

  Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

• The ideology behind why features tell, but benefits sell

  Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

• Recent Topics

• SLA Ticket Report

  From data to decisions: A deep dive into ticketing system reports Service level agreement (SLA) ticket reports in a help desk system are crucial for ensuring that services are delivered according to established commitments. They help maintain accountability

• Zoho Backstage - PCI Compliance / Web Security

  I have a couple of questions related to Backstage and payment processing.... 1. my purchasing division is not giving approval to use Backstage yet because of some security issues. In order for us to take payments via a payment gateway like Authorize.net

• Zoho Tables August 2025 Update: Faster and Smoother

  We’ve been working behind the scenes to make Zoho Tables faster, lighter, and more reliable. Here are the highlights: Faster Response Times Optimised the way responses are generated. Reduced memory consumption by 20–25%, leading to smoother performance

• Video Upload from app says "unsupported aspect ratio" but is verified to be correct.

  I and my social media person are experiencing a problem where Social will not accept video uploads to Instagram. The error we receive is "unsupported aspect ratio" but looking directly at the file in question we see that the width and ratio both match

• Disposable Email Addresses

  Dear zMail Team, Can you also bring out a few disposable email addresses for each accounts? That way occasional registrations and imminent spam from them can be largely solved right? ---- Deepak Vasudevan http://thamizhththendral.blogspot.com/

• Zoho sheet - Zoho expense

  I want to schedule to create an expense using Zoho Sheet and flow. That is the EMI that I pay on a particular date to the bank and should be itemised, like principal and interest on the loan. Can someone help me in this regard??

• Ability to configure a schedule/shift for each user and/or crew in Zoho FSM

  Hello, In our team of Field Agents, we have different shifts. Some field agent always work from 7:00 AM to 4:00 PM while others work the evening shift like 4:00 PM to 11:00 PM. Sometime shift are on weekdays only or on weekend. It would be great to be

• Free webinar: Streamlining customer service paperwork with the Zoho Sign extension for Zoho Desk

  Hello Everyone! Have you been wondering about bridging the gap between digitised customer service and business paperwork? Join our free webinar to learn how you can do this by connecting Zoho Sign, our digital signature app, with Zoho Desk, our online

• Zoho Books | Product updates | July 2025

  Hello users, We’ve rolled out new features and enhancements in Zoho Books. From plan-based trials to the option to mark PDF templates as inactive, explore the updates designed to enhance your bookkeeping experience. Introducing Plan Based Trials in Zoho

• Mail Search should allow grouping by conversation like Gmail.

  Having switched from gmail I have found the search function hard to use. Mostly because mail is not grouped by conversation in search. If I search for a word when looking for a conversation had with someone then sometimes 10 emails will come up from the

• Improve Zoho Learn updated article notifications

  I noticed today while updating an article, that the notification users get says "[User Name] has published article [Article Name]..." My feedback to the product team is that it would be really helpful for an end user, if the system notification differentiated

• Safari Support

  Safari, the world's second largest browser, zoho desk does not officially or fully support. That needs to change.

• Can I get images from an "Image Upload" field in a webhook?

  I want to send images from 2 "image upload" fields via a webhook. Is this possible?

• Ticket closure notification - all contacts cc'd on email thread

  Hello, If a client sends an email to our service desk and cc's in other people that work at the same company - so that they are in the loop of the service request. When the we close the ticket, only the ticket owner (person who emailed us - which created

• Inactive account cleanup policy for Zoho Sign

  Zoho Sign reserves the right to delete accounts that are license free and inactive for more than 120 days. The account deletion will be initiated only after the user receives prior email notice about possible data deletion and how to backup the data.

• Missde API documentation for Sales Receipt

  Hi! I noticed that the Sales Receipt endpoint is not currently listed in your API documentation (https://www.zoho.com/books/api/v3/introduction/). Could you please provide any available temporary documentation for this endpoint, along with a detailed

• Multi-currency in Zoho CRM Forecast and Reports

  As a company we have branches in 4 different countries with as many different currencies. Our Sales Teams would like to work with their local currency as much as possible. The Forecast module using only 1 currency is practically usable only by the sales

• How to select from pricebook when creating a salesorder or quote

  I am creating a sales order and when selecting the Products I do not see any where to select from pricebooks. How do i associate this to my orders?

• Proposal for Creating a Unique "Address" Entity in Zoho FSM

  The "Address" entity is one of the most critical components for a service-oriented company. While homeowners may change and servicing companies may vary, the address itself remains constant. This constancy is essential for subsequent services, as it provides

• I cannot find my older documents from 2024 and 2023

  I cannot find my older documents from 2024 and 2023.

• System default SLA descriptions can't be modified

  The system default SLAs have identical descriptions for all SLA levels, but their settings differ. However, I am facing an issue where I cannot modify these descriptions and save the changes. The content of the description box can be edited but the changes

• Customising Help Center

  Hi I don't think it is possible to add custom pages to help center? We'd like to use this as a customer portal with support tickets, FAQ/Guides, Billing and contracts. Is there any plans to add a feature like this or an alternative way to do it other

• Replies sometimes creating separate ticket

  Sometimes when a customer responds to an email coming from Zoho Desk, instead of adding a reply to the original ticket, a separate ticket is created. This happens even though the response subject line contained the ticket number, and the person responding

• Ticket Approvals - External Users

  The ticket approval option - we need to be able to select external users (Contacts) for approvals. Sometimes we are working with an end user and their boss needs to approve a purchase. For example, working with a cashier on a broken cash register and

• Force Users to Ask Answer Bot a question... First

  End users will always skip talking to a bot. It would be nice if Zoho adopted the standard and forced users to first ask a question to answer bot (or zia in some fashion) and then pass to the agent if it wasn't answered. Options to force the user to speak

• View Answer Bot conversations?

  We are trialing Zia and are experimenting with Answer Bot on our knowledge base. So far so good! Management asks me if it is possible to view Answer Bot conversations, the purpose being to look over its shoulder and confirm that it is working as des

• Mass Email an Account

  It would be nice to mass email an account stating there is an outage at their business or something specific to an account is needed to be mass communicated. Even if it makes a ticket for every Email Out to every contact in the Account. Think: the customer

• Multiple Topics assigned to a single Campaign

  Hello, is it possible to assign multiple Topics to a single Campaign? We frequently write a content to our subscribers that spans multiple Topics and we would like to send it to all Contacts that are subscribed to at least one of the Topics. But it looks

• Zoho Projects Fonts and Accessibility missing

  I cannot find any more the tab where I can change the font in Zoho Project. I also checked the knowledgebase and there they have accessibility tab which I am completely missing. Is there some setup I am missing or is it a problem with our account?

• Zoho Books Custom Widgets Deprecation Error

  I created a simple sample widget with zet and published it using sigma Both in the Sandbox and Production the Widgets are showing this error

• Problems with PDF files in notebook

  I'm evaluating Zoho Notebook as an alternative to Evernote and imported my Evernote account to Zoho Notebook. First issue is that notes in Evernote that comprise a PDF are turned into a 'group' with a single note page (that has the text from the Evernote

• API (v3) Tasks sorting issue

  We are using the v3 API for Projects. When we gat all tasks, per page of 100 tasks, we get the task info alright. But when we try to sort based on DESC(last_modified_time) we don't get the correct sort order. It is roughly sorted by the last_modified_time,

• Assemblies make my stock go negative

  I am sure this is just the way that we are using this feature, but we use assemblies, a lot. The issue for us is the way that the relive inventory and the fact that it makes our composite item stock go negative. I have added flows to auto assemble and

• User Activity Reports

  I'd like to get data related to user activity.  For example, Login and logout times, emails sent/received, new records created , etc. Is that currently available. I just can't seem to find anything . Thanks, Dave

• Help: Populate “Contact Owner” details into Customer custom fields (for email templates) in Zoho Books

  We want to send invoices on behalf of our sales agents, and include the agent’s name, email, and phone in the email body using placeholders. Plan is to copy the Customer Owner details into three Customer custom fields, so they can be used as placeholders

• Undocumented Books API error message - 1000 - The requested action could not be completed. Please try again. | Unexpected error

  This code sometimes throws this error 1000 - The requested action could not be completed. Please try again. | Unexpected error What does it mean? result = zoho.books.updateRecord("salesorders",organization.get("organization_id"),salesorder_id,sales_

• Partial payments for retainer invoices

  When a customer does not pay the entire retainer invoice there is no way to apply a partial payment. PLEASE add this function.

• Making Tags Mandatory

  When creating an expense, is it possible to make the Tags field mandatory?  I see the option in settings to make other fields mandatory, like Merchant, Description, Customer, etc, but nothing about Tags. Thanks! Kevin

• Mass Update not trigger workflows

  Hi, I have performed a mass update of all records in a custom module using a custom view. I have a dummy checkbox on my module that I turn on or off - hoping to trigger all the new workflows that have been created for that module. However, no workflows

• Multi-Select lookup field has reached its maximum??

  Hi there, I want to create a multi-select lookup field in a module but I can't select the model I want the relationship to be with from the list. From the help page on this I see that you can only create a max of 2 relationships per module? Is that true?

• Next Page