Marketing in a post COVID-19 world!

Marketing in a post COVID-19 world!

Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine.

There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19:
  • Cooked a meal
  • Made a TikTok Video
  • Signed up for a remote learning session
  • Consulted a doctor online (or ordered medicines online)
  • Shopped for groceries online

A study by Hunter, a food and beverage marketing communications firm, noted that 54% of Americans are cooking more than they were before the pandemic, and 35% say they “enjoy cooking more now than ever.”

According to a McKinsey’s research, some categories are seeing an influx of new customers who haven’t engaged in that activity before. Here are some examples:

  • TikTok usage is markedly increased in France and Spain
  • Restaurant and store curbside pickup has dramatically increased in the US, UK, Spain, and Italy
  • Remote learning has increased significantly in the US, France, Italy, and China
  • Telemedicine has increased across nearly all countries surveyed

As per the report, 40% to 60% of consumers indicated that they intend to stick with this behavior going forward, depending on the category.

So here's the big question:
a) How are you adapting to the new consumer behaviour?
b) What is your sales and marketing strategy in the post Covid-19 world?

Let's discuss.

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