Marketing in a post COVID-19 world!

Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine.

There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19:

Cooked a meal
Made a TikTok Video
Signed up for a remote learning session
Consulted a doctor online (or ordered medicines online)
Shopped for groceries online

A study by Hunter, a food and beverage marketing communications firm, noted that 54% of Americans are cooking more than they were before the pandemic, and 35% say they “enjoy cooking more now than ever.”

According to a McKinsey’s research, some categories are seeing an influx of new customers who haven’t engaged in that activity before. Here are some examples:

TikTok usage is markedly increased in France and Spain
Restaurant and store curbside pickup has dramatically increased in the US, UK, Spain, and Italy
Remote learning has increased significantly in the US, France, Italy, and China
Telemedicine has increased across nearly all countries surveyed

As per the report, 40% to 60% of consumers indicated that they intend to stick with this behavior going forward, depending on the category.

So here's the big question:

a) How are you adapting to the new consumer behaviour?

b) What is your sales and marketing strategy in the post Covid-19 world?

Let's discuss.

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