3 simple strategies to create an effective email marketing campaign

Did you know that emails existed even before WWW (World Wide Web) was born? people would send emails without internet via rotatory phones during that time. But today, we know that we can store emails on cloud and is the centre of our communication with clients, businesses, and internal consumption. Developing the right email marketing strategies helps increase open rates, deliverability, and build long-lasting relationships. 

Even though the golden strategy "Word of Mouth", was considered to be the most effective way to earn your customers trust, emails on the other hand, when personalised, and used in collaboration with other communication tools such as CRM, can create an even greater impact. As technology evolves with the boom of the internet, catching people's attention is not an easy job. In 2020, over 306 billion emails are sent per day worldwide says Statista. What if even in this clutter, you can make your emails stand out by implementing a three-pillar strategy? Let's look at what makes the three pillars:

 

Segmentation​

Audience segmentation is categorizing or dividing your audience into smaller segments, and sending them contextually relevant emails at the right time based on the criteria including demography, geography, user interest, purchase history, and more. Also, analysing their behavioural activities can increase the overall performance of your email deliverability. The activities to look for includes the following:

• How frequently do the recipients open your emails? 
  
• When was the last time they saw your email? 
  
• How much time does it take for them to click an email?  
  

Analysing these metrics helps you to understand and segment your audience effectively.

 

Personalization

Email personalisation is an effective marketing strategy that uses the information of the audience to send targeted emails. It pays individual attention to the audience and doesn't make it feel automated. Personalized subject line alone can boost 50% of the email open rate. Using a dynamic and relevant subject line can have a significant effect on the open rate. 

For instance: Let's say you want to send a follow-up email thanking the participants for attending your meetups. Instead of sending them "Thank you for attending XYZ meetups", you can say, "Great meeting you at XYZ meetups last week", which would captivate the participant, and the chances of opening the email are high. Bombarding people with too many emails might mark you as spam. Also, ensure you lead the email to a call-to-action. Take some time to create personalized emails.

 

Data Analysis​

Once the campaigns are sent to the target audience, how often do you measure the data? Possibly a day after the campaign to see the open rates? You'd then move on to the next campaign. We miss measuring the crucial parameters such as conversion rate, click-through rate, list growth rate, and email share that could improve  the overall ROI of the campaign. As the saying goes "what goes unmeasured, goes unmanaged", so it is important to consider each metric and analyze them to understand why someone opts out of our mailing list.

 

Sending targeted, personalised emails with frequent data analysis can improve the overall yield of your email marketing campaigns. Now, it's your turn. Comment below  with your email marketing campaign strategies to help others scale their email marketing efforts.

• Topic Participants

• Shaveethira G

• Sticky Posts

• 10 simple e-commerce marketing tips to boost sales

  Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

• Marketing in a post COVID-19 world!

  Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

• Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

  According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

• How Zylker doubled their webinar registrations!

  Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

• The ideology behind why features tell, but benefits sell

  Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

• Recent Topics

• View Contracts and Support Plans on Mobile

  We would like to be able to see contracts and support plans from the mobile app on iOS!

• Why is Zoho Meeting quality so poor?

  I've just moved from Office 365 to Zoho Workplace and have been generally really positive about the new platform -- nicely integrated, nice GUI, good and easy-to-understand control and customisation, and at a reasonable price. However, what is going on

• App like Miro

  Hi all, is there a way to have a interactive whiteboard like in Miro? We want to visualize our processes and workflows in an easy way.

• Loan repayment Entry

  While receiving loan, i does following steps in My Zoho books. 1. Create "Loan & Advance " Account as Parent Account under Long Term Liabilities. 2. Create another account For Example "Mr. ABC's Loan as Child account under the parent account. Now: In

• Quotes module send email reverted back into 2022??

  Our Zoho CRM PLUS quotes, sales orders, invoice modules is showing us an email composer from 2022. We cannot send emails and its been a real pain. I tried clicking the new version over there but it doesnt seem to do anything. Any help is welcome. th

• Workflow Condition - how do check that a date / time value is in the past?

  Hello, I'm got a workflow that runs a function when records reach their 'Effective Date / Time', but sometimes records are created after the 'Effective Date / Time' so I have another workflow that checks for records which needs to be processed immediately.

• Pre filling SignForm field values by URL field alias's in Zoho Sign

  Hi, Does anyone know if it's possible to pre fill the field values of the SignForm by using field alias's like you can in Zoho forms? To be more specific, I want to be able to change the SignForm URL to include some information like this: Before : https://sign.zoho.eu/signform?form_link=234b4d535f495623920c288fc8538cb9e6db03bbfd44499b63f3e5c48daf78f44bc47f333e2f5072cc1ee74b7332fe18b25c93fab10cb6243278d49c67eacbf30bbe5b6e1cc8c6b2#/

• How to Split Payout in Zoho Books (Without Using Journal?)

  Hi, I'm trying to properly record payouts in Zoho Books. The issue is that each payout is a combination of sales and expenses (fees). When I try to categorise the payout transaction from the Banking tab, I can only split the transaction using income-type

• Payment Schedule

  Please add the ability to create a payment schedule. The other options, like retainer invoices or two invoices, do not work for the customer.  We invoice a client and need to be able to show them everything they owe in one invoice, and when each payment

• Which pricing system do you think would work best for us?

  Imagine we’re selling strictly wholesale. We’d rather not publish unit prices; instead, we quote customers case-by-case. To spur larger orders, we’re considering a transparent discount ladder—say: $0 – $999: 0 % $1,000 – $1,999: 5 % $2,000 – $4,999: 10

• Can't Remove Payment Gateway

  I am getting the error "Settings cannot be cleared as some of the transactions are still in progress." when trying to remove the PayGate payment gateway which I was unable to get working. I am now using paystack and I want to remove Paygate.

• Sync specific Zoho Inventory Warehouses to Zoho Commerce

  As said in the title, we would want to only sync stock from one warehouse of Zoho Inventory to the Zoho Commerce item stock. We have a 2 warehouses in different countries and the way that Zoho Commerce works (It takes stock from ALL WAREHOUSES EVERYWHERE

• Weekly Tips : Automatically clean clutter with Junk cleanup interval

  If you regularly receive many unwanted or spam emails, your Spam folder can quickly fill up and start taking up valuable storage space in your Zoho Mail account. Instead of manually clearing it every few days, you might find it helpful to enable automatic

• Any solution for getting portal users list in deluge or in widget

  Hi Team, Has anyone able to find the solution to get portal users list in deluge or in zoho creator widgets? Thanks, Payal

• The Grid is here!

  Hey Zoho Forms Community! 👋 We’re thrilled to announce the launch of a feature that’s been on your wishlist for a while: Grids What is Grids? Grids let you place form fields side by side in multiple columns to create a more concise and organized form

• Steuerberater der Zoho benutzt in Deutschland

  I write in English because the issue is related to German regulations. Wir sind ein Unternehmen, welches aktuell keine Pflicht zur doppelten Buchführung hat. Aktuell bucht unser Steuerberater jeden Beleg, auch unsere Auslagen. Wir würden dies gerne selbst

• GraphQL in new Send Webhooks feature

  Hello, is it possible to use GraphQL apis in the new Send Webhooks feature?

• # 2 Why do we need a billing system when accounting covers billing?

  In today's evolving financial tech stack, businesses use a mix of tools to manage their day-to-day operations, from invoicing to full-fledged accounting. While accounting platforms typically come with built-in invoicing features, specialized billing systems

• How to insert an Excel/Zoho Sheet table in a chat?

  Hello, is there a way to paste an excel/zoho sheet table to a conversation without loosing table lines. I tried to paste a piece of a table and all the columns and rows were gone. How to easily paste a table without a need of sending a file? Katarzy

• Mass Update Application Status

  How to update application statuses of Multiple Applications at once? Is that possible? If not then why please consider adding it It can save hours of manual work Thats the only Option I see

• Free webinar: Streamlining customer service paperwork with the Zoho Sign extension for Zoho Desk

  Hi there! Wondering how to bridge the gap between digitized customer service and business paperwork? Attend our free webinar to learn how you can do this by connecting Zoho Sign, our digital signature app, with Zoho Desk, our online customer service help

• Mail Search Not Working

  Hello, Mail search is not working at all. I've tried Chrome and Mozilla. I can try and search for an exact term, or even an email that is 1st in my email list. All search does is sit and spin, or it comes up with no results. I've also tried it on my android

• Cannot Send Email to a Gmail Account

  Hello, I have a zoho-hosted email account, alex@chirochannelnetwork.com that has trouble sending to gmail accounts.  But not all gmail accounts, only some of them. I've tried to figure this out with clients, and they don't appear to be going into their

• Unblock ME

  info@pentekykloi.gr Unable to send message;Reason:554 5.1.8 Email Outgoing Blocked. Learn more. I purchase additional storage

• Cannot Print Landscape with Zoho Sheet

  I am noticing that when using the Zoho Sheet desktop for Mac, that even when selecting landscape as the print option, once you choose "Print", a second system dialog opens that automatically makes the view portrait again, and does not allow printing in

• Power of Automation : Enhancing custom date field calculations by excluding Weekends and Holidays

  Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:

• Stock count by bin location

  Is there a configuration to make a stock count by bin or area and not by product. these is useful to manage count by area Regards

• Temporary Outage in Zoho Cliq Affecting US Users – July 23, 2025

  We experienced a service disruption in Zoho Cliq that impacted core functionality for users in the US region. The issue occurred between Jul 23, 2025, 06:54:00 PM IST and 07:13:13 PM IST, lasting approximately 19 minutes. To restore service stability,

• portal.assignUserInProfile - Não esta adicionando

  Estou encontrando problema com este comando portal.assignUserInProfile Não esta incluindo o usuário no portal Alguém pode me dizer o que pode ser thisapp.portal.assignUserInProfile("teste@gmail.com","Customer");

• CRM emails vs Campaigns

  Please help me understand this. I am having a difficult understanding of "Campaigns" sent through CRM (real emails) or Zoho One (blast "potentially junk" emails) This is what I currently think emails sent via CRM are "real" emails sent through linked real personal email accounts and therefore are more likely to get delivered.  We use this for critical updates for our "Approved " accounts and certain other preferred statuses emails via Campaigns are sent through the Zoho server (like MailChimp, Campaign

• Setting up property management in Zoho Books

  Hi, I run a property management business that manages property complexes. There are multiple owners, some owning more than one property on the same complex. My role is to manage the fees they pay for maintenance of common areas, such as the swimming pool

• Reverse proxy

  We have a web application in the creator platform. When I launch a particular DNS, I would like that DNS to redirect to the web page of the application in creator app. Has anyone achieved it and if yes, please share how to do it.

• Still client need to download .exe?

  Hello, the client for use zoho assist need everytime download .exe file and launch it?

• Splitting a ticket's entire thread

  Hi, When you split a ticket it only splits the individual reply that you clicked "Split as new ticket" on. Is it not possible to split the entire ticket thread from that point into the new ticket (every reply from the split point forward)? Or is there

• Editing the text on the Help Center home page

  Is it possible to edit the "Welcome to Help Center" message anywhere? This one: We'd like to be able to tailor it a little more ourselves.

• WHMCS for Zoho Flow

  Can we use WHMCS for Zoho flow?

• Online meetings through Calendar Booking form with options

  This is great to see and particularly for those users who don't have Zoho BOOKINGS. The shame of it all though is that it could have been better. Why do we have to set up separate booking forms for each type of meeting and for each online conferencing

• Agents permission per department

  Hi Team, can I setup permission for each agent what they can do in each department, for example I want account department agents to only have view access to support department tickets and not allowed to assign or reply to clients. I am sure this would

• CRM notes

  I want to be able to add notes to a task that do not necessarily get rolled up into an account or contact.   For example, I tasks to work on a Court Order for John Doe divorce account.  There might be lots of updates (in the form of notes) that employees

• Introducing parent-child ticketing in Zoho Desk [Early access]

  Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child

• Next Page