5 Email Templates and Tips to Strengthen Your Follow-up Game

5 Email Templates and Tips to Strengthen Your Follow-up Game



Finding leads but not customers? This post is going to cover the following points on what you can do to turn this around:
  • Why should you send follow-up emails?
  • Mistakes to avoid while sending follow-up emails
                     - Without value
                      - Too long
                    - No call-to-action
  • Follow-up email scenario templates and tips
                  - Scenario: 1 Following up with a prospect who signed up for a product/ newsletter
                  - Scenario: 2 Following up to convert a prospect from freemium to premium
                  - Scenario: 3  Following up with a prospect who didn't respond to the previous email
                  - Scenario: 4  Following up with referrals
                  - Scenario: 5  Last follow-up email (breakup email)

Why should you send follow-up emails?

98% of the marketers never send follow-up emails after their initial email conversation. Follow-up mailers are sequential emails in response to your prospects action, say arranging a meeting, closing a sale, or for getting more information for converting a lead to customer.  A study conducted by Iko systems states that following up with your audience creates 1.5 times of increased response rate over the initial email. 

Mistakes to avoid while sending follow-up emails

Follow-up emails don't make a difference if 
      - it doesn't add any value
      - it is not to the point
      - it has no call to action (CTA)
 
Now let's analyze each metric briefly and see how it impacts your open rate.


Serves no value

Would you respond to an email that directs you to a product signup without first being of any value? No! And this applies to your audience as well. Ensure your initial conversation isn't pushy and talks plain value. In the follow-up email, suggest additional relevant information to provoke and intrigue your audience. 


Too long 
​

 More often than not, customers get dumped with too much information which sounds pushy  or makes it clear that  you are here to sell. After sending a welcome email, it's best to look at what the user needs, understand this and work towards it. For example, a new user might need a helpful webinar/tutorial to get started rather than repeated calls on other services, when they  haven't implemented the ones they have already! Don't repeat what you do and what your core values are in the follow-up email. If you want to reiterate, link to the previous email you sent. Short, concise, and to the point emails will increase your overall response rate. 






Lacking call-to-action


The points discussed above will be ineffective if there is no call-to-action. The action you want them to perform decides the ROI of the follow-up emails. Say, suggesting they attend a webinar, sign up for a newsletter, or upgrade their service, it all boils down to the proper call-to-action present in the email. Directing them to your desired action serves the purpose of your follow-up email.  


Follow-up email scenario templates and tips

We will see some of the frequent scenarios where a marketer needs to send a contextually relevant follow-up email along with some quick tips to help them send more personalised follow-up emails:

Scenario: 1 Following up with a prospect who signed up for a product/newsletter


 


Tips: 
  • Adding stats (charts, graphs, or basically any visually pleasing variant of that easily conveys numbers)to your email content is one of the smart ways to capture your audience's attention. 
  • When a prospect signs-up for the product, instead of explaining the pro-features, give them enough time and resources to explore the product. 

Scernario 2: Following up to convert a prospect from freemium to premium

 


Tips: 
  • Always make sure your the CTA is visible and eye-catching. Here, the upgrade to premium button is prominent with a bold color that stands out. 

Scenario: 3 Following up with a lead who didn't respond to the previous email



Tips:
  • For following up with user for the second time, don't copy-paste the same content that you initially sent. 
  • Be direct and convey what you want from your audience. 
  • Also, take enough time before sending the second email. Don't bombard your prospects with emails expecting immediate responses. Patience and persistence are the keys. 

Scenario: 4 Following up with referrals



Tips: 
  • While drafting the referral mail, ensure that you mention the referral name (the person who referred the contact). It lends credibility to your email and helps the prospect consider your solution. 
  • Also, drop a few titbits of what you do briefly, to provide value. 
  • As mentioned earlier, the CTA should be visible in order for easy navigation. 

Scenario: 5 Last follow-up email (breakup email)



Tips: 
  • When you want to end the follow-up email with a prospect, sending a break-up email can increase the chances of conversion due to loss aversion.
  • Loss aversion influences the receiver and creates an urgency to act upon the email as this will be their final chance.
  • Also, give them the option to express their standpoint.
Pro tip: You can also go about using a personalised break-up subject line which can increase the possibilities of opening the email. They are:
  • Goodbye from XYZ
  • Should I stay or should I go now? 
  • Thank you from XYZ
  • It is time to part
  • We are going to miss you.

Email marketing is one of the best channels to generate a highest ROI. Sending follow-up emails is the first step in lead nurturing that makes an overall difference in your email marketing strategy. Personalized and relevant follow-up emails take you a step ahead in providing credibility and, evokes the user's interest in responding. Creating a compelling follow-up email is hard, but all it takes is the first step -  keep fine-tuning it for better reach, every time. Do check out our previous post on 3 simple strategies to create an effective email marketing campaign. Drop us your thoughts in the comments on how  you follow-up with your clients, and what worked best for you.


    • Sticky Posts

    • 10 simple e-commerce marketing tips to boost sales

      Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

    • Marketing in a post COVID-19 world!

      Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

    • Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

      According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

    • How Zylker doubled their webinar registrations!

      Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

    • The ideology behind why features tell, but benefits sell

      Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

      • Recent Topics

      • Alphabetically

        How can i arrange alphabetically - (Manage Manufacturer) Field in Item Master 

      • Spotlight series #6: The Show app for Android TV has a new look!

        Hello everyone! We are delighted to introduce our revamped and redesigned Show app for Android TV.  Smart TVs are exploding in popularity. Android TV alone has over 110 million active monthly devices. Zoho Show, as part of a constant effort to improve

      • Can i set a default value for country and state in address field in zoho creator?

        Can i set a default value for country and state in address field in zoho creator?

      • Convert HTML to PDF & Send as Email Attachments in Zoho Creator (Deluge)

        This approach is useful for sending welcome letters, instructions, or promotional offers after order creation. // 1. Define the variables using the submitted input customerName = input.Customer_Name1; orderID = input.ID; customerEmail = input.Email_Address; //

      • Redirect after submission is not working after a few submission

        I have setup redirect url correctly and everything works as expected. However, it seems that there's a limit to the number of submissions before the redirect stops working. After the "limit" is reached, the page redirects to a seemingly zoho hosted page,

      • Enhancement Request for Multi-Asset Work Order Feature

        Hello Latha, Thank you for your continued support. The multi-asset Work Order feature is extremely helpful. I did some testing based on our requirements, and during the process, I noticed a few areas where we need your team’s support to improve the feature

      • Marketing Tip #8: Run limited-time offers

        Exclusive offers that don't last long make shoppers purchase right away instead of waiting. Run a flash sale or limited-time discount to convert interest into sales. Try this today: Set up a "Buy X Get Y" coupon in Zoho Commerce valid for a limited time

      • Add Option to Mass Dispatch by User

        Hello! We are using the dispatch console to dispatch service appointments to our service ressources. Right now, the process is our dispatcher verifies each ressource's route for the day and dispatches it after validation. Sadly, there doesn't seem to

      • Free webinar: Zoho Sign unwrapped – 2025 in review

        Hey there! 2025 is coming to an end, and this year has been all about AI. Join our exclusive year-end webinar, where we'll walk you through the features that went live in 2025, provide answers to your questions, and give you a sneak peek on what to expect

      • Zoho Projects - Email notification relabelling of modules not present on default templates

        Hi Projects Team, I noticed that in the default email template notification, the word "bug" was not renamed to the lable I am using in my system. As many users may used the Bugs modules for various purposes including Changes, Revisions, Issues, etc...

      • Publish to LinkedIn via API

        Hi, Is it possible to publish a job opening to LinkedIn (paid job slots) if creating a job opening via api / deluge function? Or is the user required to manually publish via the job boards process? Many Thanks Adrian

      • Include the "Added Email ID" to the Filters of a Report

        Hi, With a Report and lots of entries, a normal thing is to filter entries by the submitter, but that is not included in the Auto Filter of Reports and you can't add a custom filter to a Report without specifying the actual value. I would like to be able

      • Loops in Deluge

        Hi, Can someone tell me how I do a simple loop in deluge? For example, if i have a variable "X" containing a number of loops to perform, i would like to perform an action X amount of times. X = 10; do while (Y < X){       // ... do something } to further explain, the equivalent in PHP of what i am trying to acheive would be: $X = 20; for($Y = 1; $Y < $X; $Y++ ){       // ... do something } Thanks

      • I am facing a problem with an if-else condition

        If I use if, else if, and else conditions in Deluge with the same variable name, sometimes the variable causes an error because the same variable name is present in every block

      • Zoho Projects - Reply by email to @ mentions posted on the Feed.

        When mentioning someone on the Feed (Status), it would be great if that mentioned person could reply to the email notification to update the Feed thread.

      • Zoho Analytics Bulk Api Import json Data

        HI, I’m trying to bulk-update rows in Zoho Analytics, and below are the request and response details. I’d like to understand the required parameters for constructing a bulk API request to import or update data in a table using Deluge. Any guidance on

      • Record Overseas Transactions Along with CC charges

        Hi All, We receive payments via stripe in multiple currencies and stripe takes around 2.5% fees. The amount is settled in INR into our local bank. What should be the currency of the income account used for Stripe payments? Here is a sample flow that we

      • Product Updates in Zoho Workplace applications | October 2025

        Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications this October. Zoho Mail Create Signature from Compose window You can now effortlessly create a Signature using the Create

      • Subform data to Sheets

        I have been trying to setup a Zoho Flow automation to bring any Subform input to a Zoho Sheets but it seems impossible to post the subform entries to a Zoho Sheet. Is there any way to do it via Zoho Sheet API? https://www.zoho.com/sheet/help/api/v2/#CONTENT-Insert-row-with-JSON-data

      • Edit Contact Roles in the Potentials Mod

        New to ZOHO so I need some help. I work the same people on different projects concurrency. Their contact info remains the same but their role changes from project to project. In the Potential Mod you can pick contacts and assign a Role to them. I know

      • Is there a way to disable the Activity Reminders Pop-Up Window every time I log in?

        Just wondering if there is a setting to disable the window from opening every time I open my CRM? Thanks Chris

      • Auto-sync field of lookup value

        This feature has been requested many times in the discussion Field of Lookup Announcement and this post aims to track it separately. At the moment the value of a 'field of lookup' is a snapshot but once the parent lookup field is updated the values diverge.

      • Hide fields only for creation

        Hello, I'd like to hide some fields only during the creation of a contact in Zoho CRM. In fact I have some fields that are automatically calculated thanks to an automation, so when my users create a contact I don't want them to fill those fields. I know

      • Rich-text fields in Zoho CRM

        Hello everyone, We're thrilled to announce an important enhancement that will significantly enhance the readability and formatting capabilities of your information: rich text options for multi-line fields. With this update, you can now enjoy a more versatile

      • Font Size 11 - Zoho CRM Email Templates

        Our company communicates with our vendors exclusively using Calibri Font Size 11, as this is the standard formatting for professional emails. Since the CRM only allows for the selection of font sizes 10 & 12, we have been unable to utilize the CRM email

      • Error 400 Booking

        Added a custom domain to Booking. Am Getting a SSL Error that has some other domain on the SSL and giving a 400 error. Followed instructions and it stated it verified our domain.. However it is not working. Please Help!

      • Error AS101 when adding new email alias

        Hi, I am trying to add apple@(mydomain).com The error AS101 is shown while I try to add the alias.

      • New feature request: Allow copy of email message to another folder

        Hello Zoho team, This is a suggested new feature to allow copy an email message to either another folder or the same folder. Within the same Zoho account. This is not a support request about "label". This is a suggested new feature to allow copies of

      • Can No Longer Access Zoho Email Accounts from iPhone or iPad Apple Mail Apps ,.

        Keeps asking for password, Says ID or password incorrect. Tried creating a new app specific password. Same result. Is this possibly related to the server maintenance. Have verified all email settings, userid and password. This has worked for years until

      • Link Purchase Order to Deal

        Zoho Books directly syncs with contacts, vendors and products in Zoho CRM including field mapping. Is there any way to associate vendor purchase orders with deals, so that we can calculate our profit margin for each deal with connected sales invoices

      • Hotmail is blocking the zoho mail IP

        Greetings, Since last Tuesday (5 days ago today) I wrote to Zoho support and I still haven't received a single response (Ticket ID: 2056917). Is this how you treat people who pay for your email service? I am making this public so that those who want to

      • Zoho Projects - Email Notifications for Feed Updates

        Hi Projects Team, I'm working with a client who wants a simple way to communicate with their customers on projects. Getting the customer to add comments to Tasks or Bug records is not ideal, as we need a way which is easy with minimal training, and has

      • Zoho Analytics Export API

        Hi Team, I’m working on some integration tasks and wanted to confirm if it’s possible to retrieve a Zoho Analytics table as JSON data using a Deluge script. I’ve already stored my custom data from multiple sources and combined it into a single source.

      • Loading Project Balances in ZOHO Books for each project

        Hello, What is the best method for loading project balances actual and budget into ZOHO books to provide tracking to our project managers. We have projects and federal awards (also treated as projects) which span multiple years. We are converting from

      • Yahoo blocks e-mail sent from Zoho servers

        Getting this for a bunch of Yahoo addresses. Do you know if some of your servers got blacklisted? Diagnostic-Code: 4.7.0 [TSS04] Messages from 136.143.169.51 temporarily deferred due to unexpected volume or user complaints - 4.16.55.1; see https://postmaster.yahooinc.com/error-codes

      • Weekly Tips : Make collaboration effortless with Whiteboard in Zoho Mail

        Working with your team often means switching between emails, notes, and other applications just to explain an idea. Maybe you are trying to sketch a layout, plan a workflow, or quickly brainstorm ideas—with text alone, things can get confusing. So how

      • Yahoo is rejecting e-mails sent from a Zoho server

        Diagnostic-Code: 4.7.0 [TSS04] Messages from 136.143.169.51 temporarily deferred due to unexpected volume or user complaints - 4.16.55.1; see https://postmaster.yahooinc.com/error-codes Remote-MTA: dns; mta5.am0.yahoodns.net

      • Request to Remove LinkedIn Verification from My Emai

        I would like to submit a complaint regarding my Zoho Mail account. I previously used this email address to verify a LinkedIn account, but that LinkedIn account has now been closed. I need to remove or cancel the verification associated with the closed

      • Migrate data from old to new account

        Hy, Have one Old Zoho Notebook Account with Data , want to migrate that whole Data to New Zoho Notebook Account which is in Zoho One . Is that possible ? If Yes then how?

      • Zoho Sites "pages" management page

        I have 80 plus pages on zoho sites. When I go to the "pages" link to view and edit pages, They are not in any kind of order, so I spend lots of time searching for pages when I need to edit or create new. How can I change the view order of all my pages

      • Next Page