Email Deliverability Tip #8: Avoid unsubscribes
In the last post, we learned techniques to avoid email bounce. Today we'll be learning the best practices to avoid unsubscribes.
Your contacts will unsubscribe either if they are not offered relevant content or if they are irked by your sending practices. You can implement the following strategies to keep your contacts engaged and reduce unsubscribes:
- Offer content that is relevant to your contact's needs and interests.
- Maintain a consistent email volume and email frequency. Don't bombard recipients with emails every day.
- Send personalized emails to build a healthy relationship with your contacts.
- Offer contacts the chance to pick topics about which they would like to receive emails.
- Use contact scoring to identify inactive contacts and win them back.
Regards,
Vivek Suresh
User Education | Zoho Campaigns