Featurecast Story 16 - Adding Images

Featurecast Story 16 - Adding Images

IM'ing (Instant Messaging) Feature Story Series  

Featurecast Story 16 - Adding Images

Why are images so powerful?


Images grab our attention quickly; we are immediately drawn to them. Consider this feature post: Did you first look at the words or image?

It's a well-known saying that "a picture is worth a thousand words," and it's especially true when creating content for your users.
 
Using images can help capture an audience's attention, simplify complex ideas, enhance learning, and stimulate motivation.
 
We are very visual beings. A large percentage of the human brain is dedicated solely to visual processing. Our fondness for images stems from the key role vision plays in driving our cognition and ability to pay attention.
 
Individuals vary in their preferred communication channels and ways of receiving information. Some people favour reading text, while others would rather watch a video or listen to audio content. Looking beyond personal preferences, accessibility is also a critical concern in business communications.

How do images enhance business conversations? 

Visuals play a crucial role in business communication and should not be overlooked. They help simplify complex ideas and emphasize key messages for better understanding.

Images help educate

Images are a great way to enhance learning and make educational materials more engaging. Whether it's a photograph, a diagram, or an illustration, visuals can help clarify complex concepts and make information more accessible and easy to understand.

Images help tell a story

Images can be a powerful storytelling tool. Images can evoke emotions, convey complex ideas, and provide context that would be difficult to express in words alone. Images bring a story to life and make it more relatable.

Images help us become involved

Images have a powerful impact on our level of engagement and involvement. Whether it's a stunning photograph that captures our attention or a compelling graphic that helps us better understand a complex concept, visuals can be incredibly effective in grabbing our attention and drawing us in.

Studies have shown that people are more likely to remember information presented in a visual format compared to information presented in text alone.

Points to remember for a business chat 

Include images that support your message

Include images and media that support or add to the information and concepts of the message.

Avoid meaningless images

Don't add pictures solely to spice up business communication. Focus on adding value for the end users.

Final tips: Use the power of pictures!

Images can be a powerful communication tool. They can help convey information and concepts and improve comprehension by supporting information provided in the text.
Images capture interest
Images engage attention
Images trigger emotions
Images help explain complex concepts
Images can inspire your audience

I hope you found this feature story helpful and start using images in your content and communications to provide comprehensive support to your customers.
 
There's more to come, so please watch this space for more IM feature stories.
 
Until next time,


Kavya Rao
The Zoho Desk Team

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