Importing Into Zoho CRM

Importing Into Zoho CRM

Do you have a list in Excel that you would like to import into Zoho CRM? If your administrator has not restricted your ability to import, the process is fairly easy to accomplish, but understanding the options can make everything go smoother.

First you may need to prepare the spreadsheet
  1. Remove any extra rows from the top of the spreadsheet, like titles or blank lines. Row 1 should be the column headers. Row 2 should be where the data starts.
  2. Make sure that there is a column for any required fields and that it is populated. For example, if you are importing into Leads or Contacts, the “Last Name” field is required. Depending on how you set up your Zoho, “Account Name” may also be a required field. You can tell which fields are required by looking at any record in edit mode. Fields with a red underscore on labels are required. Any records in your spreadsheet that are missing a required field value will be skipped on import.
  3. If there are any date fields in your spreadsheet, make sure that you  format all date fields with a 4-digit year (mm/dd/yyyy hh:mm). Dates not formatted in this manner will not be imported. 
  4. If you want to assign to a user other than yourself, create a Record Owner column and enter the email address of the Zoho user to assign record ownership .

Now you are ready to import your data into Zoho CRM

  1. Click the module you wish to import into (e.g Leads or Contacts or Accounts. You cannot import into Activities, Quotes, Sales Orders, Purchase Orders, or Invoices).
  2. Click the  Import button at the top right of the module List view.
  3. Select the first option to  Import [module name]
  4. Click the  From File option (NOT "From other CRM’s")
  5. Click the  Browse button (or use the Drag and drop option) to search for and select the file to import. Click the  Open button
  6. Click the  Next button when the file has been uploaded successfully.
  7. If you have created multiple layouts for this module, use the drop-down to  Select layout to import to use for the import.
  8. Identify how to import the records from the spreadsheet file:
    • Add as new [module name] – Zoho will import the list as new records. If a record already exists in Zoho, it will be skipped.
    • Update existing [module name] only – Zoho will import the list and only update existing records based on the ‘Skip…’ field option you select. When you select this option, you many need to break up your import into multiple files with 5,000 or less records each.
    • Both – Zoho will import the entire list. If a duplicate record is found it will update the current record in Zoho. If the record is not found, a new record will be added.
  9. Then identify the matching field ( Find/Skip existing [module name] based on) by selecting an   option from the drop-down.
    • The first option will always be the  [module name] Id This is the system-generated ID that Zoho has defined for the record. You cannot see the ID in any view. You can only see this ID when you export the records. So, if you export the records in some way or do a bckup, and then update the field values in the spreadsheet, you can re-import the updated values into Zoho, matching on the module ID field.
    • Any other fields identified as ‘unique fields’ will be displayed. For example, the  Email  field might be listed for Leads or Contacts. The  Deal Name or  Product Name or  Account Name  fields will be unique identifiers offered for record matching in those modules (though you may want to be careful if you haven’t been strict about unique naming). If you created an Accounting ID for the Account records, you could import revenue values based on that field.  Unique fields are defined in Setup by selecting the field and editing the property to “Do not allow duplicate values”.
    • If you select  Update or  Both , you will see the option for  “Don’t update empty values for existing records ”. You will want to leave this one checked. For example, leaving it checked means that if the record has a Mobile Number and the file that you are importing has a Mobile Number column, but you don’t have anything in it for selected records, it won’t copy the blank field onto the field that has data. Sometimes you may want to wipe out old values, but usually you will want to keep it checked.
  10. Click  Next.
    • Column labels in the file will display in the left column. The fields defined for the module will be displayed in the second column.
    • Start by clicking the  Apply Auto Mapping hyperlink at the bottom left of the screen. Zoho will do it’s best to match what it thinks are the correct fields.
    • Review each of the selections in the second column for reasonableness. Use the drop-down to change any field links.
    • Click the  Unmapped button at the top of the screen to see any remaining file values that should be mapped. Use the drop-down to select the matching field.Map each of the  Fields in file to the  Fields in Zoho CRM .
    • Any required fields in the database will need to be matched before proceeding.
  11. Notes:
    • Whichever field you selected in step 9 above, you will be required to map that field.
    • If there are matching fields in the file, but you don’t want to use them to update any records in the CRM, don’t map them and those fields will remain untouched in Zoho.
    • When mapping the Owner field, if you followed the instructions a few pages back for ‘Assigning Record ownership’ to update that field with the email of the User, then you should select Owner – Email as well for the mapping.
  12. Once you have completed all the field mapping, click  Next .
  13. Click  Yes, Continue to confirm that you know that some fields may be left unmapped.
  14. Final Options
    • Assign Lead Source: This is only available in the Leads module. It allows you to select an option from the Lead Source picklist. Alternately, you could have created a column in your spreadsheet for Lead Source and filled in the values for all records prior to selecting the file for import.
    • Assign Owner : Select  Users option to select the desired user from the drop-down list. Select  Assignment Rule if you have created one. Assignment rules are good for assigning records based on conditions (State or Zip address fields, product interest fields, etc.). Or select  Field Mapping if you created a column in the spreadsheet and assigned ownership with the user’s email login.
    • Assign Tasks: You can select a Workflow Task to be launched against each record if you like. You can read more about creating Workflows in the Automation chapter. In the example above, a Task is created for each record in 3 days to follow up.
    • Add Tags : Add tag to each of the imported records.
    • Enable Manual Lead Approval option is only available when importing into the Leads module. If you check this option, an admin will need to manually assign users to each of the imported records.
  15. Click  Finish .
** For more great tips on preparing your spreadsheets   and getting your data ready for an import into Zoho, you can download a copy (below) of my 12-page guide that will help you get your data in shape.

Happy importing.

Susan Clark, Zoho CRM Certified Consultant, Authorized Zoho ONE Partner
Cornerstone Solutions www.zcrmhelp.com
susan@zcrmhelp.com


  

      • Recent Topics

      • What's New - February 2026 | Zoho Backstage

        February 2026 brings a major new addition and a collection of enhancements across Zoho Backstage. We thought about writing a long introduction, but the updates in this release make a strong case on their own. So we’ll skip the buildup and dive straight
      • Attaching files to emails within CRM Deals.

        Hello, We have recently started using the extension "Workdrive for CRM" (Related List) to view/store our documents for each Deal, instead of using Attachments. Overall it feels like a better way to go but the user experience is not so great when it comes
      • Anyone worked out how to export or screengrab a full heatmap?

        I'd love to be able to include a copy of a heatmap in a report but can't work out how to grab the whole thing as there doesn't appear to be an export function? Thanks in advance.
      • Establishing Relationships among contacts/leads with Reciprocal

        Is there any way to create a relationship between contacts and leads and be able to go into just one of the files and have it reciprocate the entry in the other file? For example, if I have two people say John and Jane Smith who are husband and wife.
      • Placeholder for Agent Signature in Email Templates

        Dear Zoho Team, I hope this message finds you well. We currently face a limitation when designing email templates in Zoho Desk. While we can create email templates and include a footer at the end, the agent signature is always appended by default at the
      • Custom View and Custom Fields on Zoho Books

        Hi, I have some custom fields on Estimates and Invoices. I also use Custom Views so I can have a lot of information at a glance. I want to include my custom fields as columns in my custom views of estimates / invoice, but it looks like is not possible.
      • %PaymentLink%

        Does not work. Software creates a BAD link. ....and yes payment options are turned on. Link on the invoice pdf once opened will work but this template is a joke.
      • Syncing calendar with Google Calendar doesn't work when events are sent to auto repeat

        Hi... The ZOHO CRM -- GOOGLE CALENDAR sync is broken. If I create a single event on either side, sync works, but if I create an event with auto repeat on either side it doesn't work. Furthermore, events created before the sync don't show up in the calendar.
      • Allow Global Admin to access/edit all forms without changing owners

        Hi there, Please consider adding a feature where the Global Admin of the account an automatically access/edit any form in the Company Account. I'm the Global Admin on our Zoho One plan, and we have multiple users that use/create forms. But for me to access
      • Can Zoho Marketing Automation send OTP codes via WhatsApp during user registration?

        The flow I would like to implement is: A user signs up in the mobile app and enters their phone number. The system generates a one-time verification code (OTP). The OTP is sent to the user via WhatsApp message. The user enters the code in the app to confirm
      • Where to show Customization Field ?

        Dear Sir, I have made some New Field in Item Field Customisation. Now I don't require that field in Estimate, Sales Orders etc. I just wants that field in Sales Invoice to Show/Hide... Is that possible ?
      • What's New in Zoho Analytics - February 2026

        Hello Users! We're back with another round of updates for Zoho Analytics. This month's release focuses on giving you greater flexibility in how you visualize, manage, and act on your data - with new features like custom visualizations, remote MCP server,
      • Zoho Books (and other Finance Suite Apps) - Clickable Item Name on Invoices and Reports

        Hi Zoho Books team, It would be really helpful if the Item Name on Reports were clicable to take me to the item. The same on Invoices, often I am looking at an invoice and I want to look at the deails of a product. A link here would be helpful to jump
      • ZOHO Reports are taking longer time to get refresh

        Hi Team, Since last few days, I'm facing issues in getting updated reports. For eg: right after making an expense entry or even posting a journal, it is taking longer then expected for the updated reports. Refer below: "You are viewing the report that
      • Display actual mileage on an invoice

        My users are creating expenses in Zoho expense. For example, they expense 10 miles and get paid 7 dollars (10 miles * IRS rate of .70). If I look at the expenses in Zoho Books, it does show them at 10 miles at .70 cent When I add these expense to an invoice
      • Can't change form's original name in URL

        Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the new
      • Can you create relationships BETWEEN contacts within the same module

        I am setting up my CRM, and I want to have a way to connect contacts within the same module.  Is there a way to do this?  If not - how do I decide how to split up contacts to make connections?  What are best practices for this? We have clients who need
      • Function and workflow to create customer payment and send receipt

         I am attempting to set up a workflow/custom function for the automatic creation of a customer payment and sending the email receipt, but am receiving the error "Improper Statement Error might be due to missing ';' at end of the line or incomplete expression" I've been over everything several times and cannot see where the error is (code is copied into the attached document).  I haven't used custom functions before with Deluge, so it's very likely something very simple, or I've completely mucked
      • Disable Sign Up option in Zoho Creator Portal and show only Sign In page

        Is it possible to disable the Sign Up option in a Zoho Creator portal? The requirement is to show only the Sign In page and completely remove or hide the Sign Up page, so users cannot create accounts directly from the portal login page. Is there any setting
      • Restrict Payment Methods

        Allow us to restrict certain payment methods specific for each customer.
      • How to install Widget in inventory module

        Hi, I am trying to install a app into Sales Order Module related list, however there is no button allow me to do that. May I ask how to install widget to inventory module related list?
      • Can I view the KB in the same way as a customer logged in as my Agent?

        Sorry if this seems a mad question.  I have some Articles that I want to be seen by my Agents and the status of these is set to Agents only.  We also have some that are set to Public. When I sign in with my private email address (as a customer) I can
      • What’s New in Zoho Inventory — Latest Features, Integrations & Updates | December 2025

        Zoho Inventory has evolved significantly over the past months, bringing you smarter, faster, and more connected tools to streamline your operations. Whether you’re managing multichannel sales, complex fulfillment workflows, or fast-moving stock, our newest
      • Which user's capacity is used for Shared Mailbox storage?

        We use shared mailboxes at our company, and their size is increasing daily. Which user(s)'s total mailbox limit is being used up by this space?
      • Evernote (ENEX) import limitations

        I have been with Evernote since 2010, but the latest price increase is ridiculous. I am currently testing Zoho Notebook as a replacement. I am impressed so far - if it were not for critical need to import legacy Evernote notes, I would 100% migrate to
      • Can I create a CODE 128 custom field for my items in Zoho Inventory and then use it for generating Sales Orders?

        Can anyone helps me, I don't want to use the SKU code for scanning my products.  ​Because all my products have a CODE-128 label attached.
      • Prevent duplicate with custom fields?

        I was wondering something about custom field/custom modules in Zoho Desk. For some reason you can make a custom field mandatory but not unique? For example, if I create a custom module to manage equipment and renewal and make a field serial number no
      • Zoho Books' 2025 Wrapped

        Before we turn the page to a new year, it’s time to revisit the updates that made financial management simpler and more intuitive. This annual roundup brings together the most impactful features and enhancements we delivered in 2025, offering a clear
      • Multiple Vendor SKUs

        One of the big concerns we have with ZOHO Inventory is lack of Vendor Skus like many other inventory software packages offer. Being able to have multiple vendor skus for the same product would be HUGE! It would populate the appropriate vendor Sku for
      • Create Invoice automated with Package

        Does anyone knows how to create an invoice from a SO when we have created the package? We do these manually. and validate that the product packed is the product invoiced (if the order is partially packed) Regards, JS
      • Unable to integrate Zoho Projects and Zoho Workdrive

        I'm a Zoho One subscriber. When I go to Zoho Projects > Settings > Marketplace > Zoho Apps I do not see an option for Zoho Workdrive but I do see one for Zoho Docs that does nothing. How do I get the option to integrate Zoho WorkDrive and Zoho Proje
      • Disable payment thank-you emails

        Hello, can someone please tell me how to disable sending of the "Payment Thank-You" emails? 
      • How to backdate record payment for the invoice

        I would like to record a payment which happened 2 days ago, but I am not able to select any date later than today. I backdated the invoice, too, but it doesn't change anything
      • Help with deluge script

        Hi Community, this is my first Deluge script. I've pieced it together from reading various articles I want to use it in a workflow to 1 Convert a lead to a contact 2. Create a record in a custom module Below is what I have got so far but it does not fire
      • Marketer's Space: Why email authentication matters in Zoho Campaigns

        Welcome back to another post in Marketer's Space! If you've recently started using Zoho Campaigns, you've probably come across terms like SPF and DKIM. You may have also noticed emails that show "via zcsend.net" in Gmail when testing or sending campaigns.
      • Feature Request: "Send Invitation" Toggle for Events

        I am writing to request a critical "Quality of Life" update for the Activities module. Currently, adding people to the Participants field in an Event triggers an automatic email invitation/acceptance tracking with no way to opt-out. For general events
      • Edit email address that appears on invoice

        Hi How do I change the email address that appears on invoices, it is showing the email address that i used to sign up to zoho with but I want to change it to another email address that we use for accounts. also is there a way to edit the position of a
      • Introducing Zoho Sprints 3.0

        Zoho Sprints is consistently evolving in steady increments. The introduction of the latest version, with its enterprise level solutions, brings to you advanced capabilities that propel your agile efforts in the right direction. Here's a quick glimpse
      • Google Fonts Integration in Pagesense Popup Editor

        Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance Zoho Pagesense’s popup editor with Google Fonts support. Current Limitation: Currently, Pagesense offers a limited set of default fonts. Google Fonts
      • Clone Entire Zoho Boooks Organization, including all transactions for testing & training

        Can Zoho Books support help with direct cloning of entire Zoho Books & Inventory Organization? including all transactions, just like a copy & paste or disk cloning. Is this possible?
      • Next Page