Poor Email Delivery

Poor Email Delivery

Our company used Zoho about 2 years ago and always had trouble understanding why a great deal of our emails from Zoho CRM and Zoho Marketing Automation ended up in the recipient's spam folder regardless of the email content and despite having our domain set up correctly in Zoho.

For the last 12 months, we have been using MailerLite as our email marketing which has a much higher delivery rate. At the time we migrated to MailerLite we also instantly saw a much higher open rate by roughly 15%. That's a huge jump!

Keep in mind, that when a recipient's email server indicates the email has been delivered, it does not mean the email was delivered directly to the inbox. Instead, it could have very well been delivered to the recipient's spam or promotions folder. So the open rate was a huge indicator that there was an issue within Zoho.

Unfortunately due to other issues with MailerLite, we decided to give Zoho another try recently.

After doing a bit more testing we have found that even though Zoho CRM and Zoho Marketing Automation claim your domain is verified, it still does not have the proper SPF alignment included in each email's header. Only Zoho Mail will have the proper DKIM and SPF signatures. Essentially what happens in each of Zoho's other apps is that your email claims it is being sent from one domain but the SPF record is signed by another. 

This misalignment causes your emails to have a lower security scoring and results in a higher likelihood of the emails being routed to the recipient's spam folder or potentially even being rejected completely.

In email marketing, this is a huge problem. Keep in mind that recipients won't go searching through their spam just to see if you happen to send them an email that day. Even worse if you've built Zoho Campaigns or Zoho Marketing Journeys that utilize email open conditions your journey efforts will be completely lost from the start.

I contacted support and was essentially told not to worry about it because when an email is sent from Zoho Transmail servers for any Zoho app other than Zoho Mail, only the DKIM signature matters. This is a completely false statement as mail services treat each incoming email the same. Trust me there's no mail server out there saying "Hey let's make an exception for Zoho." Quite the opposite as we have also discovered that Zoho is on at least one delivery blacklist. 

From the developer's aspect, I understand why Zoho has chosen to design their system this way. It's the easy way of development. But I also know that they need to be a bit more upfront about the issue rather than simply implying that the domain is highly deliverable and the SPF records don't matter.

For us, the only solution to fix Zoho's design shortcomings is to either purchase a dedicated IP from Zoho or find a new provider with a better design. 

If you're scratching your head about why your open rate is lower than you expect even when you keep your contact list clean and maintained, you can thank Zoho's design. 

 
    • Sticky Posts

    • How to Add Users to your Organization in ZohoMail?

      A better clarity so you can create other users to start using Zoho Mail. You can directly Add Users from the Control Panel to your Organization. You can invite users with the existing email address. If the person (user) already uses ZohoCRM, then you can import users from Zoho CRM. You can also import them using a .csv file. (if you are planning to add them in Bulk)  In this topic, We will be discussing on how to Add and Invite users only.  The Import options are self explanatory. ____________________________________________________________________________________________________________
      • Recent Topics

      • 'Add Tax To Amount' not reflected in Invoice

        Hi Zoho Support, I'm experiencing an issue with tax calculation display in my invoice template. Despite having "Add tax to amount" box checked in the template settings, the Amount column is not showing the tax-inclusive total for line items. Current behaviour:
      • Enhancing self-service capabilities with AI-based Zia Answer Bot

        Hello All, Zia Answer Bot is available with better accuracy to enhance the self-service capabilities of the platform and to empower the users to resolve queries independently. By leveraging knowledge base (KB) resources, the Answer Bot provides accurate
      • Rounding off rate in quote

        Hi team, Please help me to rounding of rate amount in quote
      • Zoho Flow custom functions "Error occurred while processing this request. Contact support for more details"

        Any ideas why this is happening? Zoho Flow custom function...
      • Introducing our latest privacy enhancement - Hiding email IDs in Zoho Cliq Networks

        Hello everyone, Zoho Cliq Networks offers a powerful collaboration platform that allows businesses to create dedicated digital workspaces for external vendors, partners, or individuals you want to communicate with professionally without adding them to
      • I need to add difference for Average Row at the end

        (Confidential data hidden here) Guys, hello! I have this graph, it calculates the averages of Retention and then shows the delta (2024 - 2023). In the 3rd column with delta Churn %, I want to show the difference between averages too, which would be (16.99
      • No encuentro la opción para crear una orden de compra

        No encuentro la opción para crear una orden de compra, soy nuevo, ya busqué tutoriales, pero no me aparecen dichas opciones.
      • Restrict Past Date in Zoho CRM Module

        How can I restrict from selecting a previous Date? I want only future dates to be selectable
      • Post on behalf of employees as well as business socials

        Is there a way to give our sales team access to social to add their own LinkedIn accounts, so that when we schedule business posts, we can also post on behalf of them at the same time so they don't have to repost etc.
      • Alignment of Company Information Page Structure in Zoho One and Zoho Desk

        Hello Zoho One Support, We appreciate the continuous improvements across Zoho products. Recently, Zoho Desk restructured the Company Information page into three distinct sections: Company Profile – Includes Company Name, Logo, Alias, Description, Website,
      • Trying to setup a record to automatically create on a weekly basis

        Hello all, I need multiple records to be automatically created on a weekly basis. What I'm trying to accomplish is, I have a maintenance database where I track when I work on IT related systems. Every week on the same days I perform backups on systems
      • Effortlessly advance through your CRM blueprints by including optional fields in transitions

        Editions: Professional edition and above DCs: All Release plan: This enhancement is being released in a phased manner to customers. It will soon be available to all users. [Updated on 5 Sep 2024] This enhancement has been released to all users in all
      • ZOHO Reports - Filter Logic?

        Hi, I need a way to apply filter logics such as ((1 AND 2) OR 3). All I can see as of now is a way to enter different AND filters in the respective filter column. But how can I add an OR filter? Any advice would be highly appreciated. Mark
      • [Client Script] How to get selected related record Id

        Hi Zoho, I set an client script button in related record list. We would like to fetch the selected record id/field for further action. But I don't know how to get the selected id. If there is not possible to get related record info, then what does the
      • Google ads - zoho crm integration problem

        dear zoho team we were starting to use google ads integration with zoho crm years ago.  but till April there was an error. we can see GCLID in zoho crm but we couldn't get any information from google ads. (keywords campaign name etc) is there any problem
      • How to merge duplicate products?

        merge duplicate products
      • How can I delete duplicate transactions?

        I want to delete the duplicates not simply exclude them. I have duplicates, because I had automatic bank feeds turned on (had to make sure this critical functionality was working before migrating to Zoho). Now when I import my csv's exported from Wave,
      • Automate posting to job site boards via Deluge/ or Schedule

        Hi Zoho Recruit Community, I'm working on automating a recurring job posting for a long-standing labor hire role that we update monthly. Right now, I can automate the creation of the job opening using scheduled tasks and Deluge scripts. However, the challenge
      • Customer Statement Template

        Hi. how can i add order number "customer LPO number" in the customer statement. regards
      • Is it possible to select the methods of inserting a signature (Not provider)

        Hi, I tried to search through the help pages and application interface trying to find if there's a way to limit the assigned signees, for example, allowing only images or drawing, and disallowing the automatic signature creator as per their name. It'll
      • How To Sync 'Deals' data To The Related Contact In The 'Contacts' Module

        Hi there! I'm looking to be able to sync Deals and Contacts. Basically, when someone places an order we have it syncing the order data to Deals, complete with the customer's name and email. Is there any way to have that Deal synced to the matching contact in the Contacts module? Presumably matching by email address. I'm familiar with Workflows, however it doesn't seem that Workflows work across different modules. We're looking to be able to run reports based on what the customer bought, but can't
      • Zoho CRM Appointments and Services

        The Appointments and Services modules are nice but very limited. Is there any chance that Zoho will make these more customizable or expand the fuctionality? Appointments Allow "Appointment For" lookup to the Deals module. For us and I'm guessing others
      • How to separate Vendor custom fields from Customer custome fields

        Hi, Customer and Vendor form are separated in Books. We are synchronising them with (respectively) CRM Accounts and CRM Vendors. We add Customer Fields in Customer & Vendors Fields in Books as the CRM has some we need to synchronize. But Books shows Vendors
      • Auto scan receipt multiplies values by 1000 where decimal separator is comma

        This is a new problem as it worked properly in the past but not since Jan 2025. Where receipts use comma as the decimal separator values are multiplied by 1000 when auto scanning which means the user must go back and edit the expense.
      • Client Script | Update - Introducing Subform Events and Actions

        Are you making the most of your subforms in Zoho CRM? Do you wish you could automate subform interactions and enhance user experience effortlessly? What if you had Client APIs and events specifically designed for subforms? We are thrilled to introduce
      • Free webinar! The Zoho Sign Masterclass: The basics, latest features, and mobile apps

        Hi, Are you new to Zoho Sign or looking to brush up on its capabilities? This webinar will help you master Zoho Sign from the ground up, covering everything from the basics to the latest features. Whether you're an individual managing personal documents,
      • How to upload image from Creator field to CRM File Upload Field or Module Notes section

        Hello,  How can I upload an image from Creator Image Upload Field to CRM Module Image field (or Notes section).  The file upload field type would also work. I just cannot seem to find a way to upload the images from one application to another. Case: Field record requires images as part of the report. I would like the image from the field record form in Creator to be uploaded in the CRM as well as.  All of the other fields from the Creator Field Record Report work perfectly. Thank you very much for
      • Write-Off multiple invoices and tax calculation

        Good evening, I have many invoices which are long overdue and I do not expect them to be paid. I believe I should write them off. I did some tests and I have some questions:  - I cannot find a way to write off several invoices together. How can I do that,
      • Unable to pay bill from Prepaid Expense account

        Our transport vendor requires us to use their prepaid system.  We have paid R1150 upfront into the Prepaid Expenses account: As we use their services, we get billed.  These bills must obviously be settled by from our prepaid account.  I am unable to record
      • Whatsapp Integration not working

        Hello. My whatsapp integration does not seem to be working. I have created templates, but whatsapp messages do not go through. They keep telling me to use a templete, even though I do so.
      • Set Mandatory Lookup Fields in Ticket Layout

        I added a custom module called 'Site' in the desk. I also added a lookup field 'Site' in the ticket layout. Now, I want the 'Site' field to be mandatory in the blueprint transition. How can I do that?
      • Unable to import data into zoho analytics using the post man APIs of udemy for business

        Hi Can some one help me with the following Unable to import data into zoho analytics using the post man APIs of udemy for business through API beta feature, I have created the sample report in zoho analytics through the table structure but i am unable
      • errorCode":8504. What is wrong with my CONFIG?

        I can't determine what is wrong with my config. It worked properly until I added an additional field, but the additional field is just a number and shouldn't effect the config. I am attempting to do a bulk update add to an existing table based on this
      • Analytics report issue

        Hey, does anyone know why suddenly our Analytics report goes blank whenever we add a field from the contacts module? It shows when adding fields from all other modules. Thanks.
      • Send emails directly via Cases module

        Greetings all, The ability to send emails from the Cases module, which users have been eagerly anticipating, is now available, just like in the other modules. In Zoho CRM, Cases is a module specifically designed for managing support tickets. If your organization
      • Zoho CRM Calendar View

        Hello Zoho team, We need desperately a calendar view next to list, kandan and other views. I think it should be easy to implement as you already have the logic from Projects and also from Kanban View in CRM. In calendar view when we set it up - we choose
      • COST CENTER

        Hello, Is it possible to add cost centers.
      • High cpu load on client side by process sessionaudit.exe

        Hi, as stated above. This happens every time with different clients. Now, the first thing I have to do after making the connection is to go to taskmanager on client computer and kill the process 'sessionaudit.exe' If I don't their cpu is very high and
      • [Important announcement] Removal of Zoho Writer's DocuFiller Add-on

        Hi users, Effective 21st Feb. 2025, we will be removing the DocuFiller add-on for Zoho Writer's Fillable Templates. From that point on, the add-on's functionalities, such as sharing or publishing fillable forms for data collection and receiving submissions
      • Urgent - issue with VAT registration

        Im trying to enable VAT but it wont let me add my company VAT details. I'm getting this. Please disable Adjustments and Entity level discount before registering for VAT How do i do this as i cannot find answer. It would be nice if there was a help icon
      • Next Page