Ruwe gegevens omzetten in waardevolle inzichten met behulp van datavisualisatie

Ruwe gegevens omzetten in waardevolle inzichten met behulp van datavisualisatie



Datavisualisatie is een belangrijke functie bij analytics. U zou datavisualisatie kunnen beschrijven als het proces waarin gegevens worden omgezet in waardevolle inzichten. Wat betekent dit voor bedrijven? Allereerste wordt het makkelijker om trends, patronen en afwijkingen (vroegtijdig) te ontdekken. Doordat complexe datasets inzichtelijker worden, moedigt dit de kwaliteitsvolle besluitvorming binnen organisaties ook (verder) aan.

In deze blog gaan we dieper in op hoe gegevens het ondernemen van acties kunnen stimuleren door best practices te delen voor het maken van overtuigende datavisualisaties met behulp van moderne BI-mogelijkheden.

Vorm en functie

Om indrukwekkende datavisualisaties te maken, is het belangrijk om een balans te vinden tussen vorm en functie. Hier zijn vier best practices die je helpen deze balans te vinden:

1. Ken je publiek

Om datavisualisaties zeer effectief in te kunnen zetten, is het belangrijk dat ze emotioneel en intellectueel resoneren met het doelpubliek. Daarom is het cruciaal om je publiek te begrijpen. De bedrijfsrollen van gebruikers en hun rolspecifieke behoeften en uitdagingen bepalen de waarheidsgetrouwheid en diepgang van inzichten die voor hen relevant zijn. Moderne BI-platforms stellen dit in staat door middel van collaboratieve analyses die actuele gebruikersspecifieke inzichten leveren. BI-platforms bieden ook toegankelijkheidsopties, zoals contrasterende kleuren en patronen, om te voldoen aan de specifieke behoeften van het publiek. Bekijk de afbeeldingen hieronder voor een voorbeeld van deze functie in actie. 


2. Verwerken van verschillende gegevensformaten

In de wereld van vandaag verzamelen bedrijven gegevens uit verschillende bronnen. Gelukkig zijn BI-platforms uitgerust om deze veelheid aan gegevensformaten te verwerken. Met ondersteuning voor onder andere tekstuele, ruimtelijke en temporele gegevens bieden deze platforms een breed spectrum aan grafiektypen en visualisatieopties om gegevens in alle formaten te benutten en de verschillende facetten van inzichten te belichten. 

In de afbeelding hieronder hebben we een sankey-grafiek onderzocht. Deze visualisatie geeft effectief gegevensstromen weer en helpt bij het identificeren van knelpunten en het optimaliseren van workflows. Het volgende voorbeeld toont de volgorde van de meest voorkomende acties die worden uitgevoerd tijdens de websitebezoeken van een bepaald bedrijf.



Bekijk ons (Engelstalige) opgenomen webinar over datavisualisatie om hier meer over te leren. 

3. Interactiviteit inbouwen

Interactieve mogelijkheden in datavisualisatie stellen gebruikers in staat om meer inzichten in realtime te ontdekken, waardoor ad-hocanalyses eenvoudiger worden. Functies zoals drill-down, filteren en sorteren verbeteren de gebruikerservaring en besparen tijd bij het maken van nieuwe rapporten. Doordat interactieve visualisaties gebruikers toelaten om gegevens op hun eigen voorwaarden te verkennen, stimuleert dit een dieper begrip van de gepresenteerde inzichten. 

In de volgende demonstratievideo voeren we een ad-hocanalyse uit en verkennen we diepere inzichten in een maandelijks rapport over verkooptrends, waarbij we gebruikmaken van de besproken interactieve mogelijkheden.



4. Zakelijke richtlijnen naleven

Alle bedrijven volgen richtlijnen voor zowel de esthetische als functionele aspecten van datavisualisaties, waaronder het naleven van merkrichtlijnen voor visuele consistentie en het implementeren van beleid voor 'data governance' om het gebruik van data te reguleren. BI-platforms bieden aanpasbare lettertype- en kleuropmaak voor merkconsistentie, evenals gedetailleerde toegangscontroles voor 'data governance'. Bekijk de onderstaande demonstratievideo om de aanpassingsmogelijkheden in moderne BI-platforms te verkennen.



AI en Datavisualisatie

AI heeft de manier waarop bedrijven datavisualisatie benaderen fundamenteel veranderd. Rapporten maken is nu bijvoorbeeld mogelijk met behulp van prompts in alledaagse taal. Het platform identificeert ook op intelligente wijze het geschikste grafiektype om een bepaald inzicht in te presenteren. In de onderstaande demonstratievideo verkennen we 'Ask Zia', de intelligente AI-assistent van Zoho Analytics, waarmee je rapporten kunt genereren en met je gegevens kunt communiceren in je eigen taal.

Gebruik de kracht van datavisualisatie

Effectieve datavisualisatie is essentieel voor bedrijven om waardevolle inzichten af te leiden uit ruwe data. Door de in deze blog besproken best practices toe te passen en gebruik te maken van de belangrijkste AI-mogelijkheden, kunnen organisaties betere beslissingen nemen op basis van gevisualiseerde gegevens. De toekomst van datavisualisatie gaat in de richting van geavanceerde AI-integratie, interactieve functies en dynamische visualisaties, waardoor organisaties waardevolle inzichten kunnen verkrijgen en bedrijfsgroei kunnen stimuleren.

Bekijk ons (Engelstalige) opgenomen webinar over datavisualisatie om deze onderwerpen verder te verkennen.

Team Zoho Benelux

    • Sticky Posts

    • Doe mee aan de Zoho Creator Meetup op 9 mei in Utrecht

      Beste Community leden, Wij nodigen jullie graag uit voor de Community Meetup van Zoho Creator! Op 9 mei komen we bij elkaar in Utrecht, samen met onze gebruikers en de Zoho Experts van Prosolic. Onze experts zullen een live demo presenteren en jouw vragen

    • Webinar - Zoho Creator: Slim digitaliseren in de logistiek

      Beste Community leden, Wij nodigen jullie graag uit voor onze Webinar over Zoho Creator! Efficiëntie, optimalisatie, snelheid en timing zijn altijd cruciaal geweest in logistiek en transport. Juist daarom kan de logistiek en transportsector veel baat

      • Recent Topics

      • when the record is created the tag want to Show as Opportunity how i achive this using Deluge Script

        In the quotation i have the work flow schedule for create opportunity record in the module , on that time the quotation tag select as opportunity created. How i achive this using Deluge Script . this like i want to Do tag1 = Map(); tag1.put("name","Nurturing

      • Delete a channel

        I need delete a channel in tickets.

      • Copy / Duplicate Workflow

        I have workflows setup that are very similar to each other. We have a monitoring system watching servers, and all notifications - no matter what client it is about - will come from a  noreply@ address which is not very helpful in having it auto assigned to the right account. I have setup a workflow that will change the contact name of the ticket (currently it would say noreply@) to the correct customer which is based on the subject line, as that mentions which server the alert it is about. I need

      • Subtasks don't update parent task's times

        Hi there: I've recently upgraded to premium and check that subtasks completion % don't update the proportional completion of the parent tasks related to it.  We've been challenging with the problem of having to update twice or sometimes 3 times the completion of the related tasks. I've seen posts similar to this, of 3 years old.  Is there any roadmap for making this happen in a future release? Thanx César Ratto Lima, Perú.

      • Should I Use DMARC?

        When I configure Zoho Mail's DMARC settings, it's mandatory to fill in the RUA and RUF (Aggregate notification email address*, Forensic notification email address*) addresses. When we enter an email address in these fields, we receive reports from the

      • Mail ToDo & Tasks Webhooks

        Our company uses Zoho ToDo inside Mail to manage our tasks. When I create a task and assign it to a team member it does not notify them unless I add a reminder via mail. I'm trying to create a webhook for when a task is created to send a cliq message

      • Can't upload attachments.

        I can't upload attachment in Zoho Mail.

      • Tip #44 – Get Deeper Insights with Zoho Assist’s Custom Reports – ‘Insider Insights’

        In today’s fast-paced IT environment, having a clear view of your remote support activities is more important than ever. Zoho Assist’s Custom Reports feature gives IT teams the ability to generate tailored reports that provide actionable insights and

      • Message "...does not support more than 100 distinct values..." WHY????

        I get this message on one of my reports: Sorry, Zoho Reports currently does not support more than 100 distinct values in columns. 'Account Name * Sum(Amount),Count(Amount Tier)' contains more than 100 distinct values.  Possibly, you can apply filter to reduce the number of distinct values in 'Account Name' or drop the 'Account Name' field in Rows. I want to list all ACCOUNT NAMES (about 500) with SALES BY ACCOUNT.  What is blocking this?

      • Need Easy Way to Update Item Prices in Bulk

        Hello Everyone, In Zoho Books, updating selling prices is taking too much time. Right now we have to either edit items one by one or do Excel export/import. It will be very useful if Zoho gives a simple option to: Select multiple items and update prices

      • Let's Talk Recruit: Super-charge hiring with Zoho Recruit add-ons

        Welcome back to our Let’s Talk Recruit series! This time, we’re diving into something that might seem like a small upgrade but has a huge impact on recruiter productivity: Zoho Recruit add-ons. Think about how much of your day is spent in your inbox or

      • Vendor Signatures Needed for Purchase Orders

        Hello everyone, We have a unique requirement that necessitates that Vendors & Suppliers formally acknowledge our Purchase Orders upon receipt. I was hoping that there would be an option to do so in Zoho Books, but that does not appear to be the case.

      • Is there an API to "File a Ticket" in Desk

        Hi, Is there an API to "File a Ticket" in Desk to zoho projects?

      • Store "Sign in with Google/Microsoft/GitHub etc." details

        Quite often now, users are using a sign-in provider like Google or Microsoft to sign into various apps and services. It would be great if Vault could remember which providers you use for each website and sign you in with that provider instead of a username

      • Critical Issue: Tickets Opened for Zoho Support via the Zoho Help Portal Were Not Processed

        Hi everyone, We want to bring to your attention a serious issue we’ve experienced with the Zoho support Help Portal. For more than a week, tickets submitted directly via the Help Portal were not being handled at all. At the same time no alert was posted

      • Tip of the Week #72– Assign thread ownership to avoid confusion.

        When teams handle a large volume of emails, managing threads becomes important to stay organized. Without a clear system, duplicate replies, missed follow-ups, or confusion over responsibilities can happen. Thread assignment solves this by designating

      • Unarchive tickets

        How can I manually unarchive tickets?

      • Optimize your Knowledge Base for enhanced accessibility by adding alt tags for images

        Let's learn why alt tags are crucial for your articles. You can add alternative tags (alt tags) and alternative text (alt text) to the images you share on your community forums or when embedding them in articles. Alt tags refer to the HTML attribute,

      • FSM trying again

        have not linked FSM yet to the rest of out Zoho suit. It certainly looks like the apointment and service part is more manageable for our staff. The question is that our engineers multi task examples 1. deliver products to customers not fitted 2. Service

      • Feature Request: Conditional Field Mandatoriness Based on Display Status

        Hello Zoho Creator Team, I would like to suggest an enhancement to improve the flexibility of form validations. Currently, when we need a field to be mandatory only if it's displayed on the form, the only option is to: Set the field as not mandatory in

      • Data Migration Strategies for Moving to a Cloud Solution

        Hi everyone, I’ve been working on moving some of our critical systems, including CRM and project data, to a Zoho cloud solution, and one of the biggest challenges I’ve encountered is data migration. Transferring large volumes of data while keeping it

      • Commerce Order as Invoice instead of Sales Order?

        I need a purchase made on my Commerce Site to result in an Invoice for services instead of a Sales Order that will be pushed to Books. My customers don't pay until I after I add some details to their transaction. Can I change the settings to make this

      • How to set different item selling prices for Zoho Commerce and Zoho Books

        Item selling prices for Zoho Commerce and Zoho Books are in sync. If we update the Item selling price in Books, the same will happen in commerce and vice versa. I need a separate commerce selling price for online users and a separate books selling price

      • Time Entry Notifications

        Hi All - I have support staff who place notes of their work in the time entry section of Zoho Desk. Is there a specific workflow or setting I need to enable to have the ticket holder updated via email when an entry is saved?

      • How to report 'Response violation' OR 'Resolution violation'

        Hi, I want to report on SLA Violation Type. I grouped my tickets on this column. It seems I only get 'Response and Resolution Violation' or 'Not Violated'. The former seems to be given to a ticket if only the Response Time was violated. I would expect

      • [Webinar] Automate sales and presales workflows with Writer

        Sales involves sharing a wide range of documents with customers across the presales, sales, and post-sales stages: NDAs, quotes, invoices, sales orders, and delivery paperwork. Generating and managing these documents manually slows down the overall sales

      • Power of Automation :: Quick way to associate your Projects with Zoho CRM

        A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and

      • Date triggering Workflow rule

        I have a function triggered by a workflow rule. The function takes a date and creates a task for that date and fills in a field with the name of the day for that date. It also updates the status field of the record. The workflow rule is set to run whenever

      • Restricting contact creation

        Hi all! I am looking to use Zoho Desk in a part of the business that takes end user enquiries. These are generally single interactions, and not linked to an account name. As Desk is Account centric, has anyone designed a way to manage these incoming emails

      • Import Holiday Calendars

        HI Zoho Is there anyway of importing an online calendar like https://www.calendarlabs.com into the business hours calendars, to speed up setup of holiday calendars. Also could we also request a feature where you can specify a Holiday as hours, i.e it could be that the company is on a 1/2 day due to a holiday or when it is Eid in the UAE and they are only allowed to work restricted hours so we need the calendar to be flexible to allow for this. Regards Jamie

      • Filtering Tickets based on Email headers

        We're starting to get a lot more junk coming into our Zoho Desk, which is then triggering unnecessary email alerts to agents. Once thing we could do to cut this junk in half, is to filter tickets based on email headers. Any email containing the `List-Unsubscribe`

      • Error 550 5.4.1

        I’ve tried sending an email to someone but keep receiving this back. Any help would be greatly appreciated 

      • Billing Management: #2 Fair way of Billing- Prorated Billing

        Hello, From speaking about the traditional ways of billing in the previous post, we are moving into the deep sea of billing. We are now in a zone to break out the most complex yet, I would call it the fairest way of billing, the Prorated Billing. Prorated

      • Has Anyone successfully integrated Zoho and Sage Intact?

        Hey all, We’re evaluating Zoho One + Sage Intacct and I’m trying to connect with anyone who has actually implemented the two together.Specifically, I’d love to know: -- Which functions you kept in Zoho vs. Intacct (e.g., Product Catalog, AR/AP, invoicing,

      • How can I filter a field integration?

        Hi,  I have a field integration from CRM "Products" in a form, and I have three product Categories in CRM. I only need to see Products of a category. Thanks for you answers.

      • Adding image in HTML report page

        Hi, I want to know two things: 1. Can anyone advise how to add an image in HTML report. The tagged used is <img> but what path do I mention for the image to be added in the HTML report. 2. Also, I want to know if I am creating an application for the market

      • How to change view of HTML report based on device but always print in A4

        Hello everyone, I am aware that HTML report view can be configured to adjust according to the screen size like Laptop, Tablet and mobile using media queries. But my concern is no matter on which device the reports is opened when printed should always

      • Age Calculation

        I've attempted to calculate the age of someone based on their birthday input by using the formula field. It works but I don't want all those decimals on there. I then tried to use "set variable" after birthday input but I get a field type mismatch, long vs. floating. Any ideas would be wonderful.

      • Search on Custom Field

        We're working on an integration with the Zoho FSM API and are trying to retrieve companies based on a custom field we added to the Companies module. However, we can't find a way to filter or query records using custom fields through the API. We have a

      • Sendmail function / custom action?

        I've setup a function hoping to email various business departments the details of a record once all work in that record is complete so gone about setting up a custom action in such way that each record line on the report has a button to click. Question is how do I actually include data from that record in the email that is sent when the button is clicked? I had thought that since this were being sent per record the email would include the data which had been entered

      • Next Page