Marketer's Space - List-based Reports - Comparison Report
Hello Marketers,
In yesterday's post, we learned about analyzing the performance of the campaigns sent to a mailing list throughout a year using the Yearly Report.
In today's post, we will learn how to compare the performance of campaigns sent to a particular mailing list across years.
The Comparison Report is a type of list-based report that helps you analyze how your campaigns have performed across years by either comparing the performance across two years or by comparing your campaign's performance over years by dividing the years into four quarters.
How to access the Comparison Report
Click the Reports icon in the left pane of your dashboard and then select List-based Reports.
Click the Comparison tab.
Click Change Comparison.
Select Yearly to compare your campaign's performance across years.
Select Quarterly to view your campaign's performance over years by dividing the years into four quarters. When you want to view the quarterly performance of your campaigns, you can only compare the quarterly reports of five consecutive years.
By comparing your campaign's performance, you can identify the content to which contacts respond. You can also use this report to identify the time period when your campaigns have not performed well. You can then analyze the campaigns sent during that period to understand the reason for the campaign's poor performance. You can use this experience to design your future campaigns and achieve better open rate and click rates.
Click here to learn more about Comparison Report.
We hope you found our posts useful. Stay tuned for more interesting updates about Campaigns.
Regards,
Vivek Suresh
User Education | Zoho Campaigns